Summary
Overview
Work History
Skills
Certification
Timeline
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Tanya Bultsma

LONG BEACH,CA

Summary

Accomplished Director of Sales at Three Weavers Brewing Company, adept in sales strategy development and relationship building. Spearheaded market share expansion and brand launches, demonstrating key account management and interdepartmental collaboration. Increased consumer awareness through strategic event sponsorships, showcasing a blend of analytical prowess and dynamic team leadership.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Director of Sales

Three Weavers Brewing Company
05.2018 - Current
  • Develop sales plans for distribution and volume growth, resulting in significant market share expansion of core brands.
  • Successfully executed the introduction of six new brands to the market on average annually, resulting in incremental sales revenue.
  • Utilized data analysis to identify strategies for improving sales and proper inventory management.
  • Conducted market research to identify segments of growth for future brand development.
  • Prepare sales presentations for National chains and key accounts, showing the success and credibility of product performance at key accounts.
  • Developed four pricing strategies annually to enhance distribution and boost sales rates.
  • Ensured on-time completion of milestone tasks by collaborating with a cross-functional team developing release calendars, brand assets, and new recipes, resulting in double-digit growth in multiple National and Regional Chain accounts
  • Hold weekly meetings with direct reports to review sales trends and identify solutions for challenges by premise type.
  • Recruited, interviewed, and hired seven employees with high retention. Conducted regular one-on-one meetings to promote open feedback and engagement.
  • Increased consumer awareness through sponsorship of four significant events, participation in more than eighty-five top-tier beverage events, and support of many Not for Profit events aligned with core values.
  • Implemented training programs for sales staff, enhancing client experience and maintaining quality control and branding consistency in the market.
  • Plan and execute events in the tasting room, including booking food vendors, creating theming, and hiring entertainment.

Territory Sales Manager

Ska Brewing
03.2016 - 05.2018
  • Performed effectively in self-directed work environment, managing day-to-day operations and building territory marketing plans.
  • Boosted sales across Southern California by developing and maintaining strong relationships with accounts creating unique and memorable events for their guests.
  • Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
  • Utilized CRM software Karma to effectively to track leads, manage contacts, and monitor progress against goals regularly.
  • Developed distribution plans to promote new and seasonal product launches across Southern California successfully.
  • Increased market share by identifying emerging trends and adjusting sales strategies accordingly.
  • Consistently met or exceeded quarterly sales targets by effectively managing sales pipeline and closing deals strategically.
  • Collaborated closely with wholesalers to ensure seamless order processing and timely delivery of products.
  • Worked with event groups to participate in marketing opportunities at beverage and music festivals.

General Manager

Gap Inc
05.2002 - 03.2016
  • Managed a diverse team of leaders, fostering a positive work environment and high employee satisfaction.
  • Coordinated plans with customer service and logistics teams to enhance workflow efficiency.
  • Reviewed financial reports to identify trends for merchandising adjustments.
  • Managed budgets, employee reviews, training, schedules, and stores GAP Inc credit card performance.
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with company regulations.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Created hiring and recruiting plans and participated in robust manager development plans to backfill positions for the district and region.
  • Championed continuous improvement initiatives that enhanced operational and merchandising performance across the district.

Assistant Store Manager

Torrid, Hot Topic
09.2001 - 05.2003
  • Assisted the General Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
  • Executed merchandising strategies for increased product visibility and sales.
  • Rotated merchandise and displays to feature new products and promotions.
  • Conducted daily audits of sales floor inventory, to ensure customers could easily find all available sizes.
  • Identified sales opportunities through customer interactions, and survey responses to maximize revenue.
  • Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.

Skills

  • Sales strategy development
  • Distributor management
  • Key account management
  • Sales presentations
  • Territory management
  • Market trend & KPI analysis
  • Goal setting and achievement
  • Relationship building
  • New to-market product launches
  • Interdepartmental collaboration
  • Trade show presentation
  • Event planning

Certification

  • Cicerone Certified Beer Server
  • California and Nevada TIPS Certified.
  • Fox Selling System
  • First Aid & CPR Certification

Timeline

Director of Sales

Three Weavers Brewing Company
05.2018 - Current

Territory Sales Manager

Ska Brewing
03.2016 - 05.2018

General Manager

Gap Inc
05.2002 - 03.2016

Assistant Store Manager

Torrid, Hot Topic
09.2001 - 05.2003

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Tanya Bultsma