Summary
Overview
Work History
Education
Skills
Timeline
Tanya Castle-Pearce

Tanya Castle-Pearce

Ponte Vedra,FL

Summary

Dynamic and Entrepreneurial Sales and Operations Professional
Results-driven and highly organized professional with 30 years of experience in sales, international distribution, and procurement management. Adept at driving profitable business growth through the strategic execution of innovative sales and marketing initiatives, with a proven ability to lead and develop high-performing teams. Skilled in engaging with diverse stakeholders and fostering strong professional relationships.
Successfully managed a small business for over 15 years, demonstrating adaptability and leadership across various industries, including healthcare, where I served as Administration Manager for a mental health institute. Recognized for my visionary mindset, determination, and logical, goal-oriented approach to problem-solving and communication.

A defining personal experience was navigating the profound challenge of caring for my son during his battle with bone cancer. This experience reinforced my resilience, compassion, and unwavering commitment to overcoming adversity—qualities that I bring to every professional endeavor. I am passionate about seizing new opportunities and embracing each day with a positive outlook.

Overview

32
32
years of professional experience

Work History

Director of Sales

McGRAW
01.2024 - Current

-Lead sales strategy to drive growth through custom audience creation and data solutions.
- Build strong client relationships, delivering measurable results with actionable data insights.
- Specialize in audience segmentation, data enhancement, and customer acquisition.
- Committed to empowering businesses with innovative data-driven solutions.

Logistics & Operations

RYD BRAND
10.2018 - 12.2023


  • Procurement and Inventory Management: Led purchasing and inventory operations by negotiating with approved suppliers to optimize pricing, lead times, order quantities, shipping terms, and delivery expectations—consistently achieving cost containment and process improvements.
    Logistics and Supply Chain Optimization: Developed and implemented strategic solutions to overcome logistical barriers for inbound shipments and international distribution, ensuring seamless stock management and effective distributor account oversight.
    Cross-Functional Collaboration: Partnered with Marketing, Finance, Business Development, and Operations teams to align business objectives and drive sales initiatives, fostering a cohesive and results-driven operational framework.
    Sales Data Management: Ensured accuracy and integrity of sales data within the CRM system to support strategic decision-making and performance tracking.
    Financial Operations & Compliance: Managed cash flow and foreign payments in compliance with exchange control regulations, liaising with South African Revenue Services (SARS) to ensure adherence to all regulatory requirements.
    Accounts Management: Oversaw debtor and international creditor management, maintaining financial stability and strong supplier relationships.
    Operations & Warehouse Oversight: Directed day-to-day operations and warehouse management at RYDSA, ensuring efficient logistics and inventory processes.
    Market Expansion: Spearheaded the establishment of a new operational region in Florida, successfully setting up RYD USA to support business growth and market expansion.

Hospital Administration Manager

Life Path Health
05.2017 - 10.2018


  • Operational Leadership: Oversaw the full spectrum of administrative functions within the hospital, ensuring seamless day-to-day operations and compliance with healthcare regulations and standards.
    Quality Assurance & Compliance: Led quality assurance initiatives to uphold excellence in patient care, overseeing debtor management and optimizing interactions with medical insurance providers to ensure financial efficiency and regulatory compliance.
    Case Management: Directed all aspects of medical case management, ensuring timely and efficient processing of patient cases while coordinating with healthcare teams to achieve optimal patient outcomes.
    Facility & Vendor Management: Managed hospital maintenance operations and coordinated contracted services to maintain a safe, functional, and cost-effective healthcare environment.
    Community Engagement & Marketing: Spearheaded marketing initiatives, including the successful execution of awareness campaigns such as “Crazy for Walking,” a 100 km walk to promote mental health awareness and community involvement.
    Stakeholder Collaboration: Served as a key liaison between hospital administration and medical professionals, effectively communicating and addressing the operational needs of psychiatrists and psychologists to enhance patient care and service delivery.

FMCG Sourcing and Market Development Specialist

AbleStep Enterprises Business Owner
08.2009 - 11.2015


  • Product Sourcing & Importation: Successfully sourced and imported a diverse range of FMCG products, including dried fruits, a full range of nuts, and specialized ice creams. Managed end-to-end procurement processes, ensuring compliance with import regulations, optimizing supplier relationships, and maintaining cost efficiency.
    Market Expansion & Business Development: Pioneered entry into new market segments by conducting comprehensive market analysis, identifying opportunities, and developing strategic plans to establish a strong market presence. Conducted thorough cost and sales evaluations to drive profitability and inform data-driven decision-making.
    Retail Negotiations & Space Optimization: Led negotiations with major retail chains to secure premium shelf space and high-visibility in-store locations, enhancing brand presence and maximizing sales potential. Successfully navigated chain store procurement processes, product listings, and pricing negotiations to align with business objectives.
    Operations & Supply Chain Management: Oversaw the seamless execution of cross-border shipments, managing logistics, customs compliance, and warehouse operations to ensure timely and cost-effective product availability.
    Sales & Promotional Strategy: Designed and executed targeted promotional campaigns, including in-store activations, merchandising strategies, and marketing initiatives to boost brand awareness and drive sales growth. Provided hands-on supervision and leadership to merchandising teams, ensuring the successful implementation of promotional activities.
    Strategic Relationship Management: Built and nurtured strong partnerships with key stakeholders, including suppliers, retailers, and distributors, to foster long-term business growth and customer satisfaction.

Key Accounts and Sales Management Consultant

Track-iT
04.2014 - 07.2015


  • Client Relationship Management: Cultivated and maintained strong relationships with key accounts by thoroughly understanding customer needs and aligning them with company objectives to drive long-term success and customer satisfaction.
    Strategic Sales Leadership: Led, motivated, and mentored the sales team to consistently achieve and exceed sales targets through the execution of strategic initiatives aimed at expanding business with existing clients and identifying new growth opportunities.
    Product Training & Implementation: Spearheaded the introduction and implementation of new products, ensuring seamless integration into client operations through comprehensive training programs and ongoing support.
    Negotiation & Conflict Resolution: Adeptly navigated challenging client interactions and negotiations, securing favorable outcomes in a demanding economic climate while fostering trust and strengthening customer relationships.
    Marketing & Brand Development: Managed end-to-end marketing initiatives, including campaign planning, trade promotions, expos, and corporate events, enhancing brand visibility and market positioning.
    Performance Management & Staff Development: Assessed team performance, identified skill gaps, and implemented tailored training and development programs to optimize productivity and drive professional growth.

Business Owner

Structured Concepts
02.1993 - 08.2008


  • Founded and grew Structured Concepts into a competitive market player through strategic planning, operational excellence, and a strong customer focus.

    Strategic Sourcing & Supplier Management: Built a global supplier network, securing reliable partnerships to support business growth.
    Financial Planning & Market Expansion: Managed annual budgets and analyzed market trends to identify growth opportunities.
    Business Performance Optimization: Evaluated sales, marketing, and financial data to enhance operations and maximize revenue.
    Client Acquisition & Retention: Developed strategies to strengthen key customer relationships, fostering long-term loyalty and value.
    Sales Strategy & Execution: Defined sales objectives and aligned initiatives with business goals for sustained growth.
    Key Account Management: Secured and managed strategic retail partnerships, delivering solutions to meet client needs.
    Operational Leadership: Oversaw production planning, supply chain operations, and staff training to ensure efficiency.
    Product Development: Led product training and contributed to design strategies in line with market trends.
    Team Leadership & Development: Fostered a high-performing team culture through mentoring and professional development.

Education

Brettowood High School, Durban South Africa
01-1987

Skills

  • Leadership and Management: Overseeing company operations and guiding strategic direction
  • Manufacturing Expertise: In-depth knowledge of fabrication processes and quality control
  • Business Development: Identifying growth opportunities and fostering client relationships
  • Project Management: Coordinating projects to ensure timely and efficient completion
  • Financial Acumen: Managing budgets, financial planning, and resource allocation

Timeline

Director of Sales - McGRAW
01.2024 - Current
Logistics & Operations - RYD BRAND
10.2018 - 12.2023
Hospital Administration Manager - Life Path Health
05.2017 - 10.2018
Key Accounts and Sales Management Consultant - Track-iT
04.2014 - 07.2015
FMCG Sourcing and Market Development Specialist - AbleStep Enterprises Business Owner
08.2009 - 11.2015
Business Owner - Structured Concepts
02.1993 - 08.2008
Brettowood High School - ,
Tanya Castle-Pearce