Tanya Chandler
Yakima,WA
Summary
Branding professional with passion for creating compelling visual identities that resonate with target audiences. Proven ability to elevate brand perception through strategic design and innovative concepts. Known for strong collaboration skills and results-driven approach, consistently meeting project goals and adapting to evolving brand needs. Expertise includes logo design, brand strategy, and visual storytelling. Well-versed in design principles, typography, and color theory. Strong focus on team collaboration, adaptable to changing needs, and consistently delivers impactful results. Reliable, creative, and skilled in Adobe Creative Suite and brand strategy development.
Overview
30
30
years of professional experience
Work History
Graphic Designer II
Yakima Valley Farm Workers Clinic
08.2021 - 04.2025
- Led the graphic design team in rebuilding the organization's brand identity and creating comprehensive brand guidelines.
- Mentored junior graphic designers, fostering a collaborative and respectful creative environment.
- Designed engaging social media ads and print collateral, enhancing the organization's visual presence.
- Collaborated with architects on wayfinding systems and environmental graphics for new builds and clinic updates.
- Designed engaging visual materials for health promotion campaigns, enhancing community outreach efforts.
- Collaborated with healthcare teams to create informative brochures and flyers, improving patient communication.
Creative Director / Brand Designer / Illustrator
Gnome
09.2019 - 08.2021
- Company Overview: Creative and marketing startup. I partnered with a marketing director and I provided creative direction, brand design, illustration, campaign concepts and creative copywriting to help other startups build their brands and marketing plans holistically, end to end.
- Directed cross-functional teams to deliver cohesive visual identities across multiple platforms and mediums.
- Clients: Ecotec, Ridershare, WCL Women's Co-lab, Gotransverse, Juant, and Acclaimant.
Creative Services Lead
HSI (Health & Safety Institute)
07.2015 - 09.2019
- Graphic Design Lead, Art Direction, Creative Direction, Copy Writing, Illustration, Branding, Web Display Ad Design, Print Advertising, Comprehensive Campaign Concepts and Execution, Package Design, Logo Design, and overall Marketing Support.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
Owner
Spot Creative
06.2005 - 07.2015
- Conceptual Design, Print Advertising, Art Direction, Design, Illustration, Web Design, Web Display Ads, Creative Concepts, Comprehensive Campaign Creation, Package Design, Identity Packages, Brand Guidelines, Branding, Web Ad Campaign, Email Templates, Landing Page Design, Online Catalogs, Interactive pdfs.
- Established creative strategies to enhance brand visibility and client engagement.
- Led cross-functional teams in delivering high-quality design projects on time and within budget.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
Senior Art Director
PMG (Pinnacle Marketing Group)
02.2013 - 12.2014
- Campaign Creative, Conceptual Design, Package Design, Print Advertising, Illustration, Storyboards, Brand Guideline Creation, Branding, Art Direction, Web Design, Web Display Ads, Logos, Taglines, Presentation Materials.
- Led creative direction for multi-channel marketing campaigns, enhancing brand visibility and engagement.
- Collaborated with cross-functional teams to develop cohesive visual strategies aligned with client objectives.
- Clients: HTC, Motorola, Samsung, Rackspace, T-Mobile, Sprint, CDS Global
Interim Creative Director
Lines for Life
09.2012 - 01.2013
- Creative Direction, Graphic Design, weekly promotional emails and web updates, poster design, direct mail invitations, brochure design, creative concepts.
Art Director
Fluid Market Strategies
02.2011 - 08.2011
- Comprehensive Campaign Creation, Marketing Support, Present Creative Concepts, Web Display Ads, Print Advertising, Design, Art Direction, Copywriting, Logo Creation.
- Mentored design team, fostering professional growth and improving collaborative processes.
- Led creative teams in developing innovative branding strategies for diverse client portfolios.
- Directed visual design projects from concept to execution, ensuring alignment with client objectives.
Senior Graphic Designer
Kobalt Design Group
08.2008 - 11.2010
- Graphic Design Lead, Art Direction, Creative Presentations, Weekly Print Advertising, Campaign Creative, Design, Photo Art Direction, Account and Project Management, Logo Design.
- Streamlined design processes, improving efficiency and reducing turnaround times for deliverables.
- Conducted client presentations, effectively communicating design concepts and securing project approvals.
Senior Graphic Designer
Nutrition Now
03.2007 - 05.2007
- Brand development, package design, magazine ad design, trade-show graphics, and illustration.
Creative Director
Zupan's Market
03.2005 - 03.2007
- Creative Direction, Branding, Identity Package, Web Design, Web Display Ads, Print Advertising, Campaign Creative, Package Design, Environmental Design, Copy Writing, Art Direction, Direct Mail, Management of Creative Freelancers and In-house Designer. Product Photography, 30 sec. TV spot, Project Management.
Art Director
Market Advertising
12.1994 - 12.2004
- Weekly Print Advertising, Weekly Illustrations, Weekly Product Photography, Art Direction, Campaign Creative, Design, Copy Writing, Web Design, Art Direction.
Education
Associate of Science - Commercial And Advertising Art
06-1992
No Degree - Commercial And Advertising Art
- Professional Development: Art Direction
- Professional Development: Illustration Concepts
- Professional Development: Creative Copy Writing
- Professional Development: HTML
- Professional Development: Web Concepts
Skills
- Brand development and visual identity design
- Strong Graphic design, typography, vector illustration and color theory skills
- Creative campaign strategy and execution
- Expert in Adobe InDesign, Adobe Photoshop, and Adobe Illustrator
- Visual storytelling direction, concept development, and presentation skills
- Advertising project management and coordination
- Digital marketing campaigns and strategic content development
- Integrated marketing communication strategies
- Effective stakeholder and client engagement
- Analytical problem-solving
- Skilled in simultaneous task execution
- Effective team collaboration and leadership
Portfolio
Brand Development
Brand Development
Promotional Campaign Development
Environmental Graphic Design
Timeline
Graphic Designer II - Yakima Valley Farm Workers Clinic
08.2021 - 04.2025
Creative Director / Brand Designer / Illustrator - Gnome
09.2019 - 08.2021
Creative Services Lead - HSI (Health & Safety Institute)
07.2015 - 09.2019
Senior Art Director - PMG (Pinnacle Marketing Group)
02.2013 - 12.2014
Interim Creative Director - Lines for Life
09.2012 - 01.2013
Art Director - Fluid Market Strategies
02.2011 - 08.2011
Senior Graphic Designer - Kobalt Design Group
08.2008 - 11.2010
Senior Graphic Designer - Nutrition Now
03.2007 - 05.2007
Owner - Spot Creative
06.2005 - 07.2015
Creative Director - Zupan's Market
03.2005 - 03.2007
Art Director - Market Advertising
12.1994 - 12.2004
Seattle Central Community College - Associate of Science, Commercial And Advertising Art
School of Visual Concepts - No Degree, Commercial And Advertising Art