Tanya Conner

Communications Specialist

Chesterfield County Parks & Recreation

Chesterfield, VA

02.2005 - Current

Communications Planning: Developed and implemented a comprehensive annual communications plan, enhancing the organization's visibility and engagement across multiple platforms.
Media Management: Organized, cataloged, and maintained media coverage, archives, and a photo library to ensure easy access and systematic tracking of promotional assets.
Social Media Management: Produced and scheduled content for social media platforms, consistently increasing engagement resulting in one of the top social media pages in the county. Analyzed metrics to optimize future campaigns.
eNewsletter Production: Designed and distributed weekly, monthly, and bi-monthly eNewsletters to stakeholders, featuring key achievements, upcoming events, and other pertinent information.
Award Writing: Identified and pursued yearly departmental awards (National Association of County Park and Recreation Officials (NACPRO), National Association of Counties (NACo), Virginia Recreation and Park Society (VRPS), and National Recreation and Park Association (NRPA)
Website Management: Regularly updated website content, ensuring the timely dissemination of news, events, and important announcements.
Event Coordination: Assisted with the logistics, marketing, and volunteer coordination for special events and programs.
Communications Collateral Design: Designed brochures, flyers, and presentations to support various outreach and initiatives. Including but limited not to departmental seasonal brochure, Active Lifestyles 50+ seasonal brochure, James River Days annual brochure, department annual report, etc.
Database Management: Performed regular maintenance and cleanup of databases, ensuring data integrity and accessibility.
Meeting Support: Took minutes and provided logistical support for development and communications-related meetings, ensuring accurate documentation and follow-up on key actions.