Tanya Ellington

Director of Wholesale Sales (2018-Present)

Human Resource Manager (2017-2022)

Director of Social Media and Marketing (2016-Present)

Director of Product Development (2015-Present)

• Received Partner in Excellence award from Luxury Retail Partner, Nordstrom, 2020
• Responsible to sell in to wholesale retail partners (Nordstrom, Nordstrom Rack, Liverpool in Mexico, Rue La La, and Gilt), exceed sales plans, and create strategic product plans
• Developed and implemented sales and product strategies to increase company sales from $31M to $67M in 6 years; largest growth during Covid
• Improved replenishment model thru sales and demand forecasting and assortment changes
• Increased company margin by implementing new cost strategies amongst 15 international factories
• Improved product assortment and increased speed to market by sourcing new factories, negotiating terms, and building strong partnerships
• Oversaw all product design from conception to execution; managed over 2,500 new styles per year.
• Attended 6 international markets yearly; conducted business meetings in all appointments
• Evaluated existing procedures and made proactive adjustments to meet changing demands
• Used analytics to evaluate product performance improved online site activity and sales delivering incremental $10k in revenue the first month
• Identified and established new business opportunities planned to deliver $3M in incremental sales in one year; strength in identifying white space
• Launched first E-Comm site in Feb 2023; delivered $30k during soft launch
• Devised marketing plans using digital strategies to increase customer engagement
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns
• Creative Director for all photoshoots
• Responsible for hiring, onboarding, setting up benefits, and training new employees
• Devised hiring and employee retention programs and policies

• Devised and managed replenishment model of top performing styles across luxury jewelry brands such as David Yurman, Roberto Coin, Marco Bicego, Lana Jewelry, and Bony Levy to boost sales in-store and online
• Exceeded sales plan by 17% and reduced inventory by -13% while maintaining 98% in-stock rate
• Collaborated with Senior Buyer and Vendor Partners to update assortment quarterly based on analytics
• Partnered with Replenishment Manager to exceed KPI's through innate curiosity and strategic execution
• Selected by leadership to test Time Supply for accessories division
• Proven ability to learn quickly and adapt to new situations

• Developed omni-channel allocation and merchandise strategies based on customer demographics to maximize sales and minimize markdowns
• Collaborated with merchants and planners to strategically mitigate risks on declining watch business
• Generated and analyzed sales-to-stock reports to monitor inventory levels online and in stores
• Identified issues, analyzed information and provided solutions to problems
• Learned and adapted quickly to new technology and software applications

• Partnered with Buyer and National Merchandise Manager to re-imagine fine jewelry department in store and online
• Drove negotiations of exclusive offerings, terms, pricing, vendor funded markdowns, return-to-vendor agreements, drop-ship programs, marketing co-op, etc
• Managed 98 stores' inventory levels through strong partnership with financial planner, launched Yurman Design online
• Collaborated with Operations to re-write department handbook and manual
• Analyzed sales data and conducted competitor research to efficiently order merchandise according to sales trends
• Procured goods and services from range of vendors, negotiating pricing and contract terms
• Made valuable contributions to planning of promotions and events at store level and online

• Achieved number one percent of increase consecutively for two years
• Orchestrated Town Hall meetings to educate store managers, department managers and sales staff on seasonal product vision, department strategies, and sales techniques
• Reviewed each store location's buying trends to ascertain correct assortment of jewelry mix for maximum sales and profits
• Communicated customer feedback and sales associate insight to buying team to enhance store specific product assortments which led to increased sales
• Prepared and analyzed reports to track inventory and purchasing trends
• Established strong vendor relationships to maintain and support business
• Collaborated with store managers to hire top performing department managers for jewelry department
• Completed efficient store resets to prepare store for special promotions
• Conducted regular store audits to verify compliance with company policies