Tanya Freeman
Atlanta,GA
Summary
Multimedia sales specialist with a proven track record in driving revenue growth and enhancing client satisfaction. Recognized for strong collaboration skills and a results-oriented approach, adept at adapting to evolving market demands. Expertise includes broadcast, print, and digital media strategies, along with exceptional client relationship management and sales techniques. Committed to delivering reliable outcomes while navigating the complexities of multimedia sales dynamics.
Overview
29
29
years of professional experience
Work History
Account Executive
Atlanta Journal-Constitution
01.2025 - Current
- Assesses product and service alignment with client needs, budgets, and competitive offerings across print, digital, and event sponsorship channels.
- Drove advertising sales through strategic client engagement, resulting in substantial revenue growth and enhanced customer loyalty.
- Engage with incoming prospects and clients via phone and email, qualifying leads and pursuing follow-up actions to drive conversions.
- Facilitated cross-departmental initiatives to align marketing strategies, improving campaign effectiveness and fostering teamwork.
- Managed end-to-end art and copy production for in-house advertisements, including overseeing proofreading, implementing revisions, and ensuring final accuracy.
- Produce data-driven campaign summaries and proof-of-performance reports to highlight results and key metrics.
National Client Services Manager
Cox Media Group
01.2001 - 06.2024
- Act as primary liaison between the National Sales Management Team, national representative firms, media buyers, and radio station managers across CMG markets in Atlanta, Athens, and Dayton
- Clearly communicate Cox Media Group's value proposition in high-impact sales and marketing presentations to drive revenue growth
- Oversee strategic planning, execution, and continuous improvement of on-site station events, appearances, and talent endorsements
- Process and manage over $9M annually in national sales orders, ensuring contract accuracy, timely confirmations, and swift resolution of discrepancies
- Monitor and enforce contractual obligations through efficient invoice and collections management systems
- Provide voice talent for commercials, aligning tone and message with campaign objectives
- Navigate and manage complex political advertising requirements, including timely FCC filings and compliance tracking
- Compile, analyze, and deliver key account performance and executive-level management reports to support strategic decision-making
Local Sales Assistant
AURA/Cox Radio Group
01.1999 - 12.2001
- Provided exceptional support to sales representatives, streamlining processes and improving efficiency.
- Developed tailored sales presentations for prospective clients, showcasing products'' unique benefits.
- Coordinated promotional events, driving audience participation and brand awareness
- Managed client accounts, ensuring timely follow-ups and accurate documentation of interactions.
Sales Assistant - MGR Food Services
Georgia World Congress Center Authority
01.1998 - 12.1999
- Reviewed and revised all client-facing materials, including contracts and event itineraries, ensuring accuracy, consistency, and alignment with brand and service standards
- Coordinated with administrative departments to implement service guarantee modifications and optimize room layouts to meet client specifications
- Led exhibitor catering sales efforts, handling initial client outreach, follow-up correspondence, and securing necessary contracts, signatures, and payments
- Managed a portfolio of 17 active accounts per fiscal quarter, maintaining client satisfaction and supporting revenue growth through strong relationship management
Sales Desk Representative-Engineering
Georgia World Congress Center Authority
01.1997 - 12.1998
- Sold and coordinated required electrical services for large-scale events and exhibitions at the Georgia World Congress Center (GWCC)
- Served as a key liaison between electricians, event planners, and exhibitors to ensure timely and accurate service delivery
- Created, organized, and maintained detailed files for individual shows, supporting operational efficiency and event planning continuity
- Conducted post-event revenue reporting and auditing, ensuring financial accuracy and compliance with internal accounting procedures
Education
Bachelor of Arts - Mass Communications
Savannah State University
Savannah, GASkills
- Sales strategy development
- Project management
- Advertising campaign management
- Event marketing experience
- CRM software
- Teamwork and collaboration
- Problem-solving
- Time management
- Attention to detail
- Multitasking Abilities
- Excellent communication
- Organizational skills
- Reliability
- Active listening
- Adaptability and flexibility
- Relationship building and management
Timeline
Account Executive
Atlanta Journal-Constitution
01.2025 - Current
National Client Services Manager
Cox Media Group
01.2001 - 06.2024
Local Sales Assistant
AURA/Cox Radio Group
01.1999 - 12.2001
Sales Assistant - MGR Food Services
Georgia World Congress Center Authority
01.1998 - 12.1999
Sales Desk Representative-Engineering
Georgia World Congress Center Authority
01.1997 - 12.1998
Bachelor of Arts - Mass Communications
Savannah State University
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