Tanya Gaines
Greenbelt,MD
Summary
Creative and data-driven candidate with knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
15
15
years of professional experience
Work History
Marketing Traffic Manager
Thurgood Marshall College Fund
10.2020 - 01.2024
- Ensured the departmental awareness of project requirements and monitors the input of all project tasks within the project management system
- Present the status of all projects and assignments during the weekly marketing production meeting to support departmental projects' on-time delivery and prioritization
- Responsible for maintaining an inventory of marketing promotional items used regularly at corporate events and student and partner activations with the fulfillment center
- Collaborated with team members on the design and purchase of custom promotional items when required serving as the subject matter expert on vendor management, design, delivery, and inventorying of all promotional materials.
- Optimized traffic flow by analyzing and implementing efficient routing strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Streamlined processes within the marketing department for more efficient project management and resource allocation.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Worked with graphic designers and writers to establish theme and tone for content.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Directed 60 yearly projects from initiation through closure.
- Coordinated with shipping and receiving departments to ensure seamless flow of goods and materials.
- Conducted training sessions for new team members on company policies, procedures, and systems related to operations.
Marketing Coordinator
Thurgood Marshall College Fund
09.2019 - 10.2020
- Assist events team with planning events and meetings
- Assist with managing exhibits and staffing for conferences, career fairs, and recruitment events
- Manage promotional materials inventory
- Manage the fulfillment center and fulfillment process for the organization
- Interact with vendors for design, ordering, and processing vendor payments
- Manage the division and event budgets
- Process team expense reports and tracking expense data and preparing monthly reports
- Assisted Operations Director with various organizational needs and special projects.
- Developed visually engaging marketing materials to support product launches and promotions.
- Facilitated productive trade shows, leading to increased lead generation and brand exposure.
Accounts Payable Coordinator
Thurgood Marshall College Fund
01.2018 - 09.2019
- Reconciled processed accounts payables and receivables by verifying entries and comparing system reports to balances
- Charged expenses and recorded entries to accounts and cost centers by analyzing invoice/expense reports for 50 employees
- Processed payables to vendors and monitored discount opportunities; verifying federal tax id numbers; scheduling and preparing checks; resolving purchase order, contract, invoice, or payment discrepancies and documentation; insured credit for outstanding credit memos; issued stop-payments or purchase order amendments
- Processed payables to employees by receiving and verifying expense reports and requests for advances
- Maintained accounting ledgers and posting account transactions
- Verified vendor accounts by reconciling monthly statements and related transactions
- Managed the disbursement of petty cash to employees
- Protected the organization's value and managed confidential information
- Accomplished accounting and organization mission by completing related results as needed.
- Ensured accuracy of financial records by identifying and correcting discrepancies in invoices and purchase orders.
- Enhanced internal controls by developing and implementing policies and procedures for accounts payable activities.
- Increased efficiency of accounts payable team by providing guidance, training, and support to staff members.
- Supported audit processes, gathering necessary documentation to ensure compliance with company policies and regulations.
- Participated in budget preparation, analyzing historical spending patterns to create accurate forecasts for future expenses.
- Coordinated with other departments as needed for approval or clarification on invoiced items, promoting effective cross-functional collaboration throughout the organization.
- Processed check disbursements and reconciled related ledger.
- Tracked expenditures and prepared reports for records and management review.
- Assisted project managers and operations staff with accounting expertise.
- Supported management by processing invoices and documents with consistent on-time delivery.
- Input financial data and produced reports using Intacct and Nexonia.
- Reconciled company bank, credit card and line of credit accounts, investigating and resolving discrepancies to keep accounts audit-ready.
- Reconciled accounts, managed audits and updated financial records with remarkable accuracy.
- Streamlined invoice processing by implementing an efficient filing system.
Patient Care Coordinator
Capital Digestive Care
08.2016 - 01.2018
- Scheduled patient appointments and managing reminder calls for four medical offices
- Assisted patients with completion all necessary forms and documentation including medical insurance and billing
- Processed payments for office visits, procedures, and collections for outstanding balances
- Enhanced patient satisfaction by efficiently scheduling appointments and managing patient flow.
- Implemented a more efficient system for managing medical records, resulting in faster access to crucial information during patient visits.
- Managed sensitive patient information with strict adherence to HIPAA guidelines, maintaining confidentiality and privacy at all times.
- Monitored inventory levels of medical supplies and equipment, placing orders when necessary to prevent shortages or delays in patient care provision.
- Reduced wait times by implementing an effective appointment reminder system for patients, minimizing no-shows and late arrivals.
- Delivered excellent patient experiences and direct care.
Site Manager for Medical Records
HealthPort
04.2009 - 01.2016
- Maintained equipment in excellent operating condition (inside and out) and troubleshoot equipment issues with assistance from the Help Desk department
- Provided excellent customer service by being attentive and respectful; insured understanding of customer requests and followed-through as promised and being proactive in identifying client concerns or problems
- Received incoming requests including opening mail, assisted walk-ins, telephone inquiries, and retrieved facsimile inquiries
- Maintained working knowledge of the existing state laws and fee structures
- Completed and sent weekly activity reports at the end of each payroll
- Carried out responsibilities in accordance with HealthPort and client/site policies and procedures, including HIPAA, state/federal regulations related to operations, and labor regulations
- Maintained confidentiality, security, and standards of ethics with all HealthPort and medical records information including storage and disposal
- Performed other tasks as assigned including assisting at other practices in close proximity to the Service Specialist, Area Manager or District Manager when business needs dictate.
Education
Associates Degree in Accounting -
Ashworth College
Norcross, GA08.2007
Computer Information Certificate -
Community College of Baltimore
Baltimore, MD05.1993
Micro Computer Operations Certificate -
Fleet Business School
Annapolis, MD06.1988
Skills
- Branding
- Campaign Development
- Market Analysis
- Strategic Planning
- Project Scopes
- Customer Satisfaction
Timeline
Marketing Traffic Manager
Thurgood Marshall College Fund
10.2020 - 01.2024
Marketing Coordinator
Thurgood Marshall College Fund
09.2019 - 10.2020
Accounts Payable Coordinator
Thurgood Marshall College Fund
01.2018 - 09.2019
Patient Care Coordinator
Capital Digestive Care
08.2016 - 01.2018
Site Manager for Medical Records
HealthPort
04.2009 - 01.2016
Associates Degree in Accounting -
Ashworth College
Computer Information Certificate -
Community College of Baltimore
Micro Computer Operations Certificate -
Fleet Business School
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