Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
Generic

Tanya Lindsay

South Orange County,CA

Summary

Dynamic marketing professional specializing in brand development and brand management within the apparel, lifestyle, and telecommunications sectors. Proven expertise in generating brand awareness, strategic partnership cultivation, and creative collaboration has consistently achieved growth objectives. Strong communication and leadership skills enable the translation of complex insights into effective marketing strategies. Committed to leveraging consumer insights, market trends, and analytical thinking that deliver impactful results on time and within budget.

Overview

20
20
years of professional experience

Work History

Co-Founder/Head of Brand Strategy

Diplomat
Laguna Beach, CA
03.2020 - Current
  • Develop and implement comprehensive brand strategies to increase brand awareness, market share, and customer loyalty.
  • Conduct comprehensive research and data analysis to support strategic planning and informed decision-making.
  • Oversee the development and implementation of agency creative outputs in alignment with brand strategy, positioning, and vision.
  • Create content for social media channels to promote immersive brand awareness.
  • Analyzed market trends, consumer insights, and rival approaches to uncover methods for boosting brand visibility and engagement.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Evaluate comprehensive dashboard tracking key performance indicators related to branding efforts.

Managing Director/Group Brand Director

160over90
Los Angeles, CA
08.2016 - 11.2019
  • Conducted competitor analysis to stay ahead of the competition in terms of branding initiatives.
  • Developed and implemented brand and marketing strategies to increase customer loyalty and engagement.
  • Worked closely with creative team members on developing visuals that aligned with overall branding objectives and strategies.
  • Optimized content creation processes for impactful brand storytelling.
  • Developed a comprehensive dashboard tracking key performance indicators related to branding efforts.
  • Provided strategic direction on how the organization should be positioned within the marketplace.
  • Managed budgeting processes related to marketing activities and monitored progress against goals.
  • Identified areas where improvements can be made in existing strategies or new ones can be introduced.
  • Conferred with advertising managers to develop and implement marketing plans.

Regional Brand Director (EU, AMEA)

Geometry Global-WPP
London, UK
06.2008 - 12.2012
  • Oversaw branding initiatives across both regional markets, ensuring alignment with brand guidelines, messaging, and values.
  • Led global cross-functional agency teams to ensure consistency and alignment across all branding efforts.
  • Coordinated with regional teams to customize brand messaging within cultural frameworks for effective audience engagement.
  • Cultivated business partnerships to build lasting relationships with internal and external parties across the two regions.
  • Supported local teams by providing insights into brand values and target audiences.
  • Conferred with regional and local brand managers to develop and implement marketing plans and initiatives that align with brand messaging and positioning.
  • Ensured compliance with regional legal requirements related to branding activities.
  • Maintained budget to consistently keep within monetary parameters.

Global Account Director

FRUKT
London, England
06.2005 - 04.2008
  • Developed and implemented global account plans to identify target audience needs, objectives, strategies, and tactics.
  • Managed integration of new brand reps, and supervised local initiatives ensuring alignment with international brand standards.
  • Developed marketing campaigns designed to increase brand awareness among target audiences in different regions worldwide.
  • Organized brand events such as concerts and music conferences focused on educating customers about products and services through immersive brand experiences.
  • Cultivated strong professional relationships with regional influencers and key clients to drive long-term business development.
  • Managed a team of Account Managers responsible for maintaining relationships with clients across multiple countries.

Education

Master of Arts - Image And Communications

Goldsmiths College (University of London)
London, England
06-2003

Bachelor of Arts - Cultural Anthropology

DePaul University
Chicago, IL
06-1999

Skills

  • Partnership cultivation
  • Innovation and vision
  • Analytical thinking
  • Verbal and written communication
  • Budget management
  • Team building
  • Market analysis
  • Strategic visioning
  • Brand development
  • International marketing

Affiliations

  • Fashion and emerging designers
  • Languages
  • Pop Culture
  • Travel
  • Crossword Puzzle
  • Cooking
  • Music
  • Mother

Accomplishments

  • Creative Review Winner: Brand Content of the Year
  • Thrice promoted at Geometry, earning brand leadership role for client's largest market
  • Recognized by Endeavor C-suite as 160over90's visionary brand strategist
  • Founded start-up brand centric marketing agency at the onset of COVID, ultimately securing ~$5M in billings.

Timeline

Co-Founder/Head of Brand Strategy

Diplomat
03.2020 - Current

Managing Director/Group Brand Director

160over90
08.2016 - 11.2019

Regional Brand Director (EU, AMEA)

Geometry Global-WPP
06.2008 - 12.2012

Global Account Director

FRUKT
06.2005 - 04.2008

Master of Arts - Image And Communications

Goldsmiths College (University of London)

Bachelor of Arts - Cultural Anthropology

DePaul University

Similar Profiles

CREATE PROFILE
Tanya Lindsay