Summary
Overview
Work History
Education
Skills
Websites
Additional information
Links
Timeline
Generic

Tanya Pritchett

Atlanta,US

Summary

Experienced marketing and event planning professional with over 25 years of proven track record in orchestrating impactful events and developing innovative marketing strategies. Exceptional expertise in public relations, social media marketing, and brand development, utilizing data-driven insights to enhance event experiences and boost brand visibility. Passionate about creating distinctive and captivating experiences, cultivating strategic partnerships, and achieving tangible enhancements in brand awareness and audience engagement.

Overview

28
28
years of professional experience

Work History

Marketing & Event Manager

Lucky Peach Harley-Davidson
04.2025 - Current
  • Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
  • Streamlined event planning processes by implementing efficient project management strategies.
  • Implemented innovative event themes and designs to create memorable experiences for attendees.
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Utilized social media platforms to engage potential attendees and promote upcoming events effectively.
  • Delivered prompt payment for event vendors, venues, staff and transportation providers.

Senior Event Planner

LIMRA & LOMA
12.2024 - 04.2025
  • Manage logistics, ensuring seamless execution and compliance with industry standards.
  • Coordinate sponsorships, achieving significant budget efficiency and strategic partnerships.
  • Oversee registration and exhibitor management, optimizing processes for better outcomes.
  • Analyze post-event data to refine strategies, driving measurable improvements in future events.
  • Orchestrate comprehensive event planning for LIMRA and LOMA conferences, managing logistics, sponsorships, and budgets while implementing data-driven improvements to enhance attendee experiences.
  • Design cutting-edge event experiences by strategically selecting venues, crafting VIP packages, and developing targeted marketing campaigns that align with corporate objectives and industry standards.
  • Developed creative event concepts that exceeded client expectations and garnered positive feedback from attendees.
  • Managed diverse portfolios of corporate events, including conferences, product launches, sales meetings, awards ceremonies, galas, fundraisers, trade shows.
  • Oversaw registration systems and attendee management, streamlining operations for a seamless guest experience at each event.

Director of Marketing

Drunk Chicken Cigars
06.2021 - 12.2024
  • Designed and executed marketing strategies, boosting brand visibility and driving sales growth.
  • Direct digital, print, and social media campaigns, achieving measurable engagement increases.
  • Coordinated impactful events and tastings, enhancing brand presence in the cigar industry.
  • Developed consistent promotional materials, fostering market engagement and brand loyalty.
  • Spearheaded comprehensive marketing strategies that boosted brand visibility and sales for Drunk Chicken Cigars while cultivating vital industry relationships.
  • Conceptualized and delivered distinctive cigar events and tastings that strengthened brand identity and created memorable customer experiences in a competitive market.
  • Crafted cohesive promotional materials that maintained brand integrity across all platforms while strategically managing sponsorship activations for maximum market impact.

Membership & Marketing Coordinator

NAEHCY
07.2021 - 03.2024
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Planned and executed internal and external marketing events.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.

Marketing & Events Manager

Hellbender Harley-Davidson
07.2019 - 03.2020
  • Developed targeted marketing strategies, boosting event attendance by 40%.
  • Coordinated logistics with vendors, enhancing event efficiency and delivery.
  • Organized promotional events, increasing brand awareness and engagement.
  • Managed budgets and timelines, ensuring events met resource constraints.
  • Built stakeholder relationships, securing partnerships for future events.
  • Drove 35% increase in event attendance through targeted marketing strategies while managing vendor relationships and executing promotional events within budget constraints.
  • Pioneered creative marketing campaigns that strengthened brand visibility, while developing strategic partnerships with key stakeholders to enhance Harley-Davidson's market position.

Marketing & Events Coordinator

Thunder Tower West Harley-Davidson
11.2017 - 07.2019
  • Enhanced brand visibility by coordinating and executing high-impact marketing events.
  • Increased event attendance through strategic planning and targeted promotional campaigns.
  • Collaborated with cross-functional teams to create cohesive marketing materials for each event.
  • Streamlined event logistics for seamless execution, contributing to positive attendee experiences.
  • Managed budgets effectively, optimizing resources and reducing overall costs without sacrificing event quality.
  • Strengthened relationships with vendors and partners, ensuring reliable support for future events. Orchestrated high-impact marketing events that boosted brand visibility for Harley-Davidson, while optimizing budgets and strengthening vendor relationships.

Freelance Graphic Designer

Various Companies
01.2017 - 11.2017
  • Collaborated with clients to define project scope, ensuring timely delivery and client satisfaction.
  • Utilized Adobe Creative Suite to design engaging visuals, enhancing brand identity across platforms.
  • Produced print materials and digital assets, achieving consistent quality and impactful messaging.
  • Applied design principles to create effective layouts, improving user engagement and experience.
  • Developed website templates and branded looks, contributing to cohesive online presence.
  • Designed distinctive website layouts and branded visuals while collaborating with clients to refine requirements and manage project timelines.

Marketing Consultant/Designer

YP Holdings, LLC
02.2015 - 01.2017
  • Organized successful events, driving client engagement and lead generation.
  • Enhanced marketing programs, achieving measurable client interaction improvements.
  • Utilized strategic planning to boost qualified leads and client participation.
  • Implemented targeted marketing initiatives, leading to significant client engagement.
  • Coordinated marketing efforts, resulting in increased client interest and leads.
  • Designed strategic marketing campaigns that generated qualified leads while providing consultative solutions to clients, enabling achievement of their business objectives.

Marketing & Event Manager

SocietyBlue, LLC
01.2002 - 01.2015
  • Managed event logistics, achieving cost-effective results and enhancing client satisfaction.
  • Collaborated with catering teams for seamless food service, improving event quality.
  • Built vendor relationships to secure competitive pricing and superior services.
  • Developed detailed event proposals, ensuring clarity in timelines and budgets.
  • Coordinated marketing efforts, boosting event attendance and visibility.
  • Orchestrated comprehensive event logistics while managing budgets, cultivating vendor relationships, and developing detailed proposals for seamless execution and client satisfaction.

Account Coordinator/Jr. Designer

IMAGES USA
01.1998 - 01.2002
  • Maintained accurate account records, enhancing data clarity and accessibility.
  • Facilitated project reports and billing, ensuring timely client updates.
  • Addressed issues promptly, optimizing campaign performance with team collaboration.
  • Contributed to brand identity, enhancing user experience and client satisfaction.
  • Streamlined design processes, saving resources and improving visual consistency.
  • Managed client accounts and design projects simultaneously, delivering 100% on-time completion while maintaining brand consistency across marketing materials.

Education

English/Art

Florida A&M University
Tallahassee, FL

Web Development Immersive - Web Design & Development

General Assembly
Atlanta, GA
08.2021

Skills

  • Marketing
  • Copywriting
  • Print Design
  • Public Relations
  • Adobe Creative Suite
  • Social Media Marketing
  • Creative Direction
  • Graphic Design
  • Event Logistics
  • Brand Development
  • Event Coordination
  • On-site execution

Additional information

  • Professional Highlights
  • Days of Thunder Anniversary Celebration
  • Kingz of the South Day Party
  • Thunder for Wreaths Day Party-Wreaths Across America
  • Inaugural Hellbender HD Breast Cancer Awareness Ride
  • Ludacris' 'Red Light District' Album Release Party
  • Jamie Foxx's 'One Night Extravaganza' 2006 NBA All-Star Wrap Party

Links

Portfolio

Timeline

Marketing & Event Manager

Lucky Peach Harley-Davidson
04.2025 - Current

Senior Event Planner

LIMRA & LOMA
12.2024 - 04.2025

Membership & Marketing Coordinator

NAEHCY
07.2021 - 03.2024

Director of Marketing

Drunk Chicken Cigars
06.2021 - 12.2024

Marketing & Events Manager

Hellbender Harley-Davidson
07.2019 - 03.2020

Marketing & Events Coordinator

Thunder Tower West Harley-Davidson
11.2017 - 07.2019

Freelance Graphic Designer

Various Companies
01.2017 - 11.2017

Marketing Consultant/Designer

YP Holdings, LLC
02.2015 - 01.2017

Marketing & Event Manager

SocietyBlue, LLC
01.2002 - 01.2015

Account Coordinator/Jr. Designer

IMAGES USA
01.1998 - 01.2002

English/Art

Florida A&M University

Web Development Immersive - Web Design & Development

General Assembly

Similar Profiles

CREATE PROFILE