Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Tanya Vladov

Senior Digital & Business Strategy Leader
New York

Summary

Experienced professional with a strong leadership background, skilled at driving meaningful change. Proven track record in implementing strategic initiatives and enhancing operational performance. Noted for fostering collaborative team dynamics and adapting to evolving business demands. Prepared to utilize these skills to make a significant impact in a new role.

Overview

8
8
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
1
1
Language

Work History

Paid Social Strategy Lead, Vice President

Next – Horizon Media
09.2022 - 11.2024
  • Spearheaded the social strategy for key accounts, contributing to $8MM+ incremental revenue in 2024 by securing three new business clients, bolstering overall agency profitability by 15%
  • Expanded the social department from 25 to 60+ in under two years, enhancing retention by 20% through a robust employee development and engagement program
  • Developed and launched an offshore trafficking program, reducing staffing costs by $90K annually and increasing operational efficiency to support rapid campaign turnarounds
  • Established a 7-person brand safety task force to manage real-time sentiment monitoring, providing proactive current event responses and fortifying client trust in Horizon's strategic leadership
  • Drove 100% certification adoption across all social platforms, setting an agency-wide standard for expertise and platform knowledge
  • Integrated two major accounts within a 30-day period, achieving 2x ROAS in just three weeks by implementing rapid, data-driven optimizations
  • Enhanced creator partnerships by leveraging 1st-party data and a proprietary audience tool, increasing brand affinity by 40% for a direct-response client, leading to a $6MM YoY revenue increase
  • Led agency POVs for all major social marketplaces, establishing Horizon as an industry thought leader and elevating client confidence

Paid Social, Associate Director

MediaCom – GroupM
03.2020 - 08.2021
  • Led social strategy for Uber's global Super Bowl campaign, driving a 49% brand lift through innovative cross-channel integration, including Snapchat lenses and viral UGC—recognized in Ad Age
  • Authored and presented a Social Playbook for Uber at a global town hall, standardizing best practices across teams and driving cross-agency adoption
  • Negotiated with digital platforms for premium inventory and Beta access, achieving a 25% cost savings and enhancing client campaign results through early testing and exclusive placements

Paid Social & Search Supervisor

Spark Foundry, Publicis Media Group
11.2018 - 03.2020
  • Negotiated and secured $1M in cost savings by optimizing 10 vendor contracts and conducting competitive bidding while maintaining the quality of services
  • Implemented a social media marketing campaign by exercising 10 cross-platform posts that resulted in a 40% growth in the company's online following and contributed to a 15% increase in online sales
  • Trained and mentored a team of five new employees leading to a significant reduction in onboarding time and improved overall team performance

Sr. Media Planner

Havas Media Group
12.2016 - 11.2019
  • Implemented a social media marketing campaign by exercising 10 cross-platform posts that resulted in a 40% growth in the Managed tactical planning for LVMH brands (Dior, Louis Vuitton, Givenchy), pioneering Beta ad product testing for Facebook Live and delivering 60MM+ incremental views for global campaigns
  • Conducted and presented cross-channel studies, driving agency-client trust and securing additional campaign investments based on proven social impact

Education

BA - Communications & Psychology

Suffolk University
Boston, Massachusetts
01.2011 - 01.2015

Skills

  • Digital Paid Advertising
  • Advanced analytics
  • Team leadership
  • Strategic planning & Decision-making
  • Process improvement
  • Results-driven & Critical thinking
  • Business development
  • Account management & Budget oversight
  • Client relationship building

Certification

Meta Certified Planner & Buyer

Timeline

Paid Social Strategy Lead, Vice President

Next – Horizon Media
09.2022 - 11.2024

Paid Social, Associate Director

MediaCom – GroupM
03.2020 - 08.2021

Paid Social & Search Supervisor

Spark Foundry, Publicis Media Group
11.2018 - 03.2020

Sr. Media Planner

Havas Media Group
12.2016 - 11.2019

BA - Communications & Psychology

Suffolk University
01.2011 - 01.2015

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Tanya VladovSenior Digital & Business Strategy Leader