Tanya M Pritchett
Decatur,GA
Summary
A marketing/ event planning and public relations professional offering over 25 years of experience developing and producing events and projects that create maximum exposure for any client's brand while demonstrating cost-effective budgeting, exceptional time management and event marketing skills.
Overview
26
26
years of professional experience
Work History
Membership & Marketing Coordinator
NAEHCY
07.2021 - Current
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Planned and executed internal and external marketing events.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Answered general marketing department inquiries by email, phone, and mail.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
Marketing & Events Manager
Hellbender Harley-Davidson
07.2019 - 03.2020
- Increased event attendance by developing and implementing targeted marketing strategies.
- Streamlined event logistics through effective coordination with vendors and team members.
- Boosted brand awareness by organizing successful promotional events.
- Enhanced customer engagement with innovative marketing campaigns for various events.
- Managed budgets and timelines, ensuring all events were executed within allocated resources.
- Oversaw the creation of visually appealing marketing materials to promote upcoming events.
- Developed strong relationships with key stakeholders, fostering long-term partnerships for future events.
- Evaluated event performance, identifying areas for improvement and implementing necessary changes.
- Collaborated with cross-functional teams to create cohesive event plans and deliver exceptional experiences.
Marketing & Events Coordinator
Thunder Tower West Harley-Davidson
11.2017 - 07.2019
- Enhanced brand visibility by coordinating and executing high-impact marketing events.
- Increased event attendance through strategic planning and targeted promotional campaigns.
- Collaborated with cross-functional teams to create cohesive marketing materials for each event.
- Streamlined event logistics for seamless execution, contributing to positive attendee experiences.
- Managed budgets effectively, optimizing resources and reducing overall costs without sacrificing event quality.
- Strengthened relationships with vendors and partners, ensuring reliable support for future events.
Freelance Graphic Designer
Various Companies
01.2017 - 11.2017
- Met with customers to present mockups and collect information for adjustments.
- Used Adobe Creative Suite to create images and layouts.
- Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
- Developed creative design for print materials, brochures, banners, and signs.
- Created broad range of work using various design techniques.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Designed website layouts, templates, and unique branded looks.
- Created digital image files for use in digital and traditional printing methods.
Marketing Consultant/Designer
YP Holdings, LLC
02.2015 - 01.2017
- Planned and executed events and marketing programs to increase qualified leads.
- Consulted with clients on business issues and developed innovative proposals.
- Achieved client vision and marketing objectives by collaborating with various departments.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Conducted market research and reported on clients' competition.
Marketing & Event Manager
SocietyBlue, LLC
01.2002 - 01.2015
- Managed administrative logistics of events planning, event booking, and event promotions.
- Coordinated with kitchen or catering staff on delivery, timing and service style of food.
- Liaised with clients to determine exact event requirements.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Generated ideas to enhance and expand current event offerings.
- Coordinated with sales and marketing teams to publicize and promote events.
- Produced detailed proposals for events to document timelines, suppliers and budgets.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
Account Coordinator/Jr. Designer
IMAGES USA
01.1998 - 01.2002
- Updated internal databases with account information to maintain concise, clear records.
- Facilitated weekly status reports, project documentation and client billing.
- Escalated issues to appropriate channels as necessary.
- Monitored campaign performance and collaborated with internal teams to optimize campaigns and identify underperforming accounts.
- Enhanced brand identity by collaborating on creative design projects with the marketing team.
- Improved user experience by assisting in the development of intuitive website layouts and designs.
- Boosted client satisfaction by producing high-quality visual assets for marketing materials.
- Collaborated with cross-functional teams to ensure consistency in branding and visual aesthetics across all platforms.
- Streamlined design processes, developing templates for recurring projects to save time and resources.
- Conducted thorough research on industry trends to inform innovative design solutions for clients.
- Contributed to successful product launches through effective packaging and promotional material designs.
Education
Web Development Immersive
GENERAL ASSEMBLY
Atlanta, GAEnglish/Art
GEORGIA STATE UNIVERSITY
Atlanta, GAEnglish/Art
FLORIDA A&M UNIVERSITY
Tallahassee, FLSkills
- Marketing
- Graphic Design
- Copywriting
- Event Logistics & Production
- Print Collateral Design
- Vendor Management
- Public Relations
- Microsoft Office Suite
- Adobe Creative Suite
- SEO proficient
- Social Media Marketing
- Social Media Management
- Event Coordination
- Creative Direction
- Product Launches
- Brand Development
Websites
Professional Highlights
- Days of Thunder Anniversary Celebration
- Kingz of the South Day Party
- Thunder for Wreaths Day Party-Wreaths Across America
- 1st Annual Hellbender HD Breast Cancer Awareness Ride
- Ludacris' "Red Light District" Album Release Party
- Jamie Foxx's "One Night Extravaganza" 2006 NBA All-Star Wrap Party
Timeline
Membership & Marketing Coordinator
NAEHCY
07.2021 - Current
Marketing & Events Manager
Hellbender Harley-Davidson
07.2019 - 03.2020
Marketing & Events Coordinator
Thunder Tower West Harley-Davidson
11.2017 - 07.2019
Freelance Graphic Designer
Various Companies
01.2017 - 11.2017
Marketing Consultant/Designer
YP Holdings, LLC
02.2015 - 01.2017
Marketing & Event Manager
SocietyBlue, LLC
01.2002 - 01.2015
Account Coordinator/Jr. Designer
IMAGES USA
01.1998 - 01.2002
Web Development Immersive
GENERAL ASSEMBLY
English/Art
GEORGIA STATE UNIVERSITY
English/Art
FLORIDA A&M UNIVERSITY
Similar Profiles
Jennifer FlanaganJennifer Flanagan
Nurse Clinician at Northside Hospital - AtlantaNurse Clinician at Northside Hospital - Atlanta
Ana LevitskayaAna Levitskaya
Clinical Mental Health Counselor at Monte Nido & AffiliatesClinical Mental Health Counselor at Monte Nido & Affiliates
Jacob KasongoJacob Kasongo
General Production Operator at Bimbo BakeriesGeneral Production Operator at Bimbo Bakeries
Sawyer GannageSawyer Gannage
Valet Parking Supervisor at 5 Star ParkingValet Parking Supervisor at 5 Star Parking
Kelsey KrohnKelsey Krohn
Membership & Marketing Coordinator at Texas Society Of Professional SurveyorsMembership & Marketing Coordinator at Texas Society Of Professional Surveyors