Tao Xu

Admissions Management Module:

• Actively engaged in school branding and recruitment campaigns across online and offline channels, contributing to annual enrollment targets achieved for three consecutive years (100% in the first year, with 30% to 40% year-over-year growth thereafter).
• Spearheaded the design of a Study Abroad Toolkit (including country/university comparison guides and application flowcharts), boosting consultation conversion rates by over 30% through structured sales enablement.
• Customized international training programs for admissions teams, delivering regular workshops on market trends, target country education advantages, and competitive positioning.

University Guidance Module:

• Innovative 3D Guidance Framework - Architected a Three-Dimensional Guidance Model: Developed 60+ hours of curriculum covering global education systems, university application strategies, and career planning.
• Designed a layered service matrix (classroom lecture, 1:1 consultations, parent workshops), ensuring 3+ meetings annually per family.
• Established a Pre-University Preparation Timeline, integrating 5+ background enhancement resources (academic competitions, research projects, summer schools) into personalized student growth roadmaps.
• Data-Driven Application Strategies - Conducted in-depth research on major national higher education systems, building a dynamic database with TOP 100 university admissions data, program rankings, and visa policies to optimize student-program matching efficiency.
• Led the University Competitiveness Assessment initiative, leveraging career aptitudes and academic performance analytics to deliver customized school selections, resulting in 100% acceptance rates for inaugural cohorts into Top 30 global universities (average 5.2 offers per student).
• End-to-End Application Management - Standardized application workflows: Facilitated essay brainstorming sessions to refine personal statement frameworks, achieved 100% teacher recommendation letter completion, and ensured error-free submission timelines.
• Cultivated a global university partnership network, fostering direct relationships with admissions officers from leading institutions to organize campus visits, webinars, and annual on-site university fairs.
• Cross-sector collaboration involves orchestrated resource allocation between internal departments and external stakeholders, collaborating with embassy education sections and international accreditation bodies to host expert talks featuring representatives from Harvard, Cambridge, and other elite universities.

Skills:

• Global Admissions Mastery: In-depth knowledge of U.S., U.K., Canada, Australia, and Asia application ecosystems; proficient in Common App and UCAS.
• Cross-Functional Skills: Educational planning, data visualization, cross-cultural communication, and stakeholder relationship management.
• Tools Systems: CRM platforms for lead management, Adobe Creative Suite (PS/AI) for marketing collateral design, and project management software for workflow optimization.

Key Performance Highlights

• Pandemic-Era Resilience: Achieved a 49% annual client conversion rate during COVID-19, driving departmental revenue to RMB 1.4 million through cross-team collaboration.
• Product Innovation Leadership - Spearheaded the development of breakthrough product lines, resulting in a 26% increase in the average paid price.
• Event-Driven Lead Generation: Planned and executed six international education-themed salons, boosting average leads per event by 28%.

Market Insights, Product Strategy.

• Four-Dimensional Market Analysis Model: Built a data-driven framework to identify growth opportunities, launching a bundled service portfolio (language training, background enhancement, university applications, and multi-country applications) that doubled transactions from price per client.

Sales Process Optimization.

• Visual Performance Dashboard: Implemented a real-time tracking system with critical milestone alerts, paired with weekly review meetings, and data-driven coaching. This lifted quarterly target achievement rates to 52%.

Build partnerships with schools and universities.

• Established recruitment pipelines with key institutions through International Curriculum Bridge Programs, designing campus-specific marketing campaigns to align with partner school priorities.

Customer Relationship Management.

• Conducted proactive follow-ups to uncover latent needs, fueling repeat sales.
• Maintaining a perfect 100% customer satisfaction rating annually.

• Overseas language exam training.
• Overseas study applications.
• Independent admissions training for Sino-foreign cooperative education.
• University entrance exam counseling.

• Company Overview: C-time focuses on the exchange program for students between 15 and 18. It’s a new local office in Chongqing and started in August 2018.

Main job:

• Seeking possible cooperative companies (successfully cooperative with more than 15 companies).
• Building cooperation with local junior high and high schools (successfully worked with 3 schools).
• Responsible for consultation with parents, students, and signing contracts with clients.

• Consulting and signing a contract with clients who want to study in the United States (top sales from January 2018 to May 2018).
• Participating in the marketing activities.
• Three presentations in each local university every month.
• Collecting data after marketing activities.
• Analyze and research the data from marketing activities.
• Plan the marketing activities for the American department.