Patrick Burley
Howell,MI
Summary
Dynamic and articulate business professional with over 20 years of experience in relationship building and sales, delivering exceptional customer service. Known for leveraging knowledge and personality to establish strong personal connections with customers in the deli and foodservice sales industry. Consistently surpasses sales targets, demonstrating a track record of success. Self-motivated, organized, and ethical sales expert who thrives in fast-paced, constantly evolving environments. Utilizes skills, confidence, and extensive industry network to achieve immediate success and make a valuable contribution.
Overview
24
24
years of professional experience
Work History
Category Sales Manager (CSM) Deli/Foodservice
Lipari foods
01.2013 - 08.2024
- Provided program based selling solutions to our very diverse retail customers that included: national and regional grocery chains, large and small independents, food service and institutional
- Served as Deli and Foodservice Specialist communicating to customers all of the latest industry trends
- Orchestrated countless selling events working in tandem with broker support network
- Carried out the directives of the Deli and Foodservice Vice Presidents while assisting our account managers in Michigan and surrounding states
- Increased sales and profit margins to plan while continually promoting new programs and items for 9 of 10 years
- Developed a Youtube video library for new items that is used by our entire sales force and customers
- Territories since 2013 have included: Michigan, Ohio, Pennsylvania, West Virginia and Indiana.
Key Account Sales Manager
Amico Premium Provisions
01.2009 - 01.2011
- Developed Boar’s Head/Kroger partnership by building brand presence and elevating the customer service levels
- Trained over 200 Kroger deli associates during dedicated workshops focused on food safety, customer service, and up selling, resulting in more effective interactions with customers
- Organized marketing/selling events to build brand awareness and create a loyal customer base
- Increased comparable tonnage by 8% annually by conducting behind the counter training sessions to motivate and inform associates on new product launches
- Structured meetings with company president and Kroger management exclusively for reporting triumphs and opportunities available at store level.
Operations Manager
Amico Premium Provisions
01.2005 - 01.2009
- Restructured daily operations of full service delicatessen distribution facility, while increasing sales and decreasing costs
- Managed operations of warehouse and delivery personnel, while implementing new procedures to elevate level of service to customers
- Restructured delivery routes to accommodate next day service and save 20% in fuel and operating costs
- Developed strategy to optimize sales per account visit, while reducing shrink by offering additional “sale of the day item”
- Consistently exceeded customer expectations and received “Vendor of the Year” honors.
Sales Account Manager
Amico Premium Provisions
01.2001 - 01.2005
- Expanded brand awareness and sales utilizing excellent customer service and relationship building skills
- Doubled gross sales in four consecutive years
- Developed single cold-call customer to over 200K in yearly sales
- Increased sales in existing customers by utilizing category management, strategic business planning and information-based selling
- Built confidence and trust with customer base by being a consulting partner.
Education
Food Management and Marketing -
Michigan State University
Skills
- Sales Presentations
- Competitor Analysis
- Cheese Specialist
- Promotional planning
- Foodservice
- Deli Specialist
- Public Speaking
- Sales Trainer
Timeline
Category Sales Manager (CSM) Deli/Foodservice
Lipari foods
01.2013 - 08.2024
Key Account Sales Manager
Amico Premium Provisions
01.2009 - 01.2011
Operations Manager
Amico Premium Provisions
01.2005 - 01.2009
Sales Account Manager
Amico Premium Provisions
01.2001 - 01.2005
Food Management and Marketing -
Michigan State University
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