Tara Cappadona
Weston,FL
Summary
- Dynamic Revenue Management professional with proven expertise in maximizing RevPAR and occupancy across diverse markets.
- Demonstrates exceptional analytical and strategic planning abilities, ensuring robust revenue growth.
- Results-driven, known for productivity and efficiency in task completion.
- Possess specialized skills in revenue forecasting, yield management, pricing strategy development, and market analysis.
- Excel in communication, strategic planning, and problem-solving to achieve financial goals.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Revenue Manager
Playa Resorts
11.2019 - Current
- Manage a portfolio of four Hyatt All-Inclusive properties in the Dominican Republic and Mexico, totaling 750 rooms in the DR, and 830 rooms in Mexico.
- Regional expert influencing and driving revenue strategy, supportive of enterprise direction, and acting as a resource to internal and external stakeholders, as well as leadership.
- Implement monthly GM calls and biweekly DOS calls to review groups, pricing, weekly pace, and strategy.
- Identify new revenue opportunities, as well as effective yield management.
- Utilize Power BI to help implement pricing strategies.
- Weekly forecasting and analysis by market segment
- Manage room rates, inventory allocation, and distribution channels across multiple properties, ensuring optimal pricing and availability to drive revenue and occupancy levels
- Bi-weekly calls with various departments to collaborate on efforts to drive more revenue, and collaborate closely with the sales and operations teams to align revenue strategies with overall business objectives and marketing initiatives.
- Identify discrepancies between forecasted vs actual results in order to adjust budgeting plans accordingly
- Forecast future demand by analyzing past sales history, and external factors such as seasonality and economic climate.
Revenue Manager
Red Roof
05.2018 - 11.2019
- Managed a portfolio of 18 economy and midscale properties.
- Worked with hotel owners and general managers to establish strategies to increase room revenue.
- Evaluated the current product portfolio performance against competitors' offerings to identify areas for improvement or expansion potential.
- Provided guidance on pricing strategy decisions based on market conditions and the competitive landscape.
Revenue Strategy Manager
RLH Corporation (Formerly, Vantage Hospitality Group, Inc.)
10.2016 - 05.2018
- Optimized RevPAR by analyzing and forecasting demand, and establishing effective selling strategies, oversell strategies, and optimal market mix.
- Worked with the hotel general manager to establish strategies to increase room revenue.
- Conducted ongoing competitor price and product analyses to ensure proper rate positioning and product offering relative to the competition.
- Generated and distributed daily, weekly, and monthly revenue management reports, and presented results from all segments, including internet channels.
- Continually monitored all pertinent travel-related websites to ensure competitiveness in both availability and price.
Regional Revenue Manager
Vantage Hospitality Group, Inc.
12.2008 - 09.2016
- Responsible for heading up a program to provide action plans and revenue management assistance to our properties that were financially in distress
- Monitored and analyzed competitive rates and positioning
- Maintained a close relationship with the market managers of third-party intermediaries to maximize the opportunities with these channels
- Developed incentive plans to motivate sales personnel in achieving set targets
- Monitored industry trends and competitor activities in order to create competitive advantages
- Successfully managed regional revenue operations within budget and timeline constraints
Product Development Manager
Spirit Incentives
03.2007 - 10.2008
- Negotiated agreements with cruise and hotel partners for our travel packages
- Responsible for building all travel packages
- Trained staff in upselling our packages/offers
- Maintained existing partnerships and procured new relationships with potential vendors in the hospitality field
Revenue Manager
Superclubs International
02.2005 - 03.2007
- Monitored transient and group inventory daily to ensure straight-line availability and maximization of revenue potential for all hotels and brands
- Ensured sales strategies and rate restrictions were communicated, implemented and modified as market conditions fluctuate
- Utilized reservation systems and demand forecasting systems to determine, implement and control selling strategies
- Ensured compliance and participation in company promotions and eCommerce channels
- Ensured all hotels followed brand strategies that maintained and/or increased the hotel(s) revenue per available room (RevPAR) and revenue per available square foot (RevPAS)
Revenue Manager
Alamo/National Car Rental
11.2002 - 02.2005
- Developed strategic and operational ancillary revenue plans for the locations, manage execution, and measure results
- Applied traditional financial measures common to the car rental industry
- Conducted analyses that produce actionable results and report on key metrics to locations
- Communicated and educated the locations on changes in revenue management policies and practices within the organization
- Analyzed industry trends, competitor offerings, and customer needs to identify new opportunities for revenue generation
Education
B.S.B.A. - Business Administration And Management/Marketing
Northeastern University
Boston01.2001
Skills
- SynXis
- Duetto
- Opera
- Hyatt Reserve
- Envision
- IDeaS
- Lighthouse
- Travel Click
- STR
- Power BI
Certification
- Certification in Hotel Industry Analytics, Smith Travel Research
- Revenue Management Certification, Vantage Hospitality Group
Timeline
Revenue Manager
Playa Resorts
11.2019 - Current
Revenue Manager
Red Roof
05.2018 - 11.2019
Revenue Strategy Manager
RLH Corporation (Formerly, Vantage Hospitality Group, Inc.)
10.2016 - 05.2018
Regional Revenue Manager
Vantage Hospitality Group, Inc.
12.2008 - 09.2016
Product Development Manager
Spirit Incentives
03.2007 - 10.2008
Revenue Manager
Superclubs International
02.2005 - 03.2007
Revenue Manager
Alamo/National Car Rental
11.2002 - 02.2005
B.S.B.A. - Business Administration And Management/Marketing
Northeastern University
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