Google Suite
Tara Cleary-Gaillard
Rockville Centre,NY
Summary
Growth-oriented Manager of Strategic Accounts with 10+ years of marketing and marketing technology experience. Documented strengths in building and maintaining relationships with a diverse range of senior-level and C-suite stakeholders to achieve or exceed strategic objectives. Collaborative leader dedicated to partnering with colleagues & clients (internal & external) to promote an engaged, empowering work culture, while driving positive business outcomes.
Seeking a Director of Marketing role that combines my Marketing Strategy and MarTech expertise.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Manager, Strategic Accounts
Simon Data
01.2022 - Current
- Simon Data is a SaaS provider offering a suite of solutions alongside our flagship Customer Data Platform (CDP)
- Manage and grow a niche strategic portfolio of Fortune 500 Enterprise clients with ARR of over $4 million.
- Grow book of business by over 10% half over half by identifying strategic upsell and cross-sell opportunities to increasing client ROI 10x or more
- Present Quarterly Executive Business Reviews to C-level stakeholders including CMOs, CTOs, COOs, and CEOs.
- Mentor and manage technical support staff to enable more productive workflow and promote career development.
- Cultivate deep, trusted-advisor relationships with senior client stakeholders and decision makers; serving as thought partner and strategic advisor, enabling innovative cross and omni-channel use cases across the customer lifecycle: loyalty, retention, acquisition, etc.
- Collaborate closely with cross-functional teams including engineering, product & finance to unlock client value.
- Project manage client CDP implementations, integrations, and delivery of strategic advisory and data science engagements.
- Lead bi-weekly sprint meetings with clients.
- Coordinate & activate internal resources to develop and deliver on complex client solutions throughout data and marketing workflow.
Senior National Account Executive
IRIS Software
07.2021 - 01.2022
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
- Managed end-to-end SaaS sales cycle targeting CPAs and Accountants achieving top 30% sales performance within 90-day on-boarding.
- Presented software demos to senior-level and leadership prospects.
- Closed new business with over 25 new logos
Management Consultant: Marketing
The Market Foundry
02.2019 - 06.2021
- Provided strategic advisory services to CEOs, CMOs and executive leadership. Industries included: E-commerce, Adtech, Retail, Finance, Healthcare, Travel & Hospitality, Entertainment
- Researched, wrote and implemented strategic marketing plans focused on Lifecycle Marketing, Growth Marketing, Loyalty Strategy, Referral Marketing, Branding, Customer Experience, Omnichannel and Cross-channel marketing and Customer 360
- Client results included: 20% increase in annual sales, 15+% lift, 5x ROI, 10% increase in LTV
- Sourced and implemented CRM software and Email Marketing solutions
- Advised clients on marketing operations best practices leading to workflow efficiencies
Director of Marketing and Operations
Univest Capital (formerly Lance Leasing)
11.2015 - 02.2019
- Collaborated with cross-functional teams to develop sales and marketing strategies and increase adoption of technology solutions.
- Recruited and onboarded administrative staff.
- Created marketing collateral. Designed and executed digital email marketing campaigns.
- Researched and procured sales tracking and CRM software, FreshSales.
- Identified benchmarks and KPI’s to measure sales volume, revenue, conversion rates, etc.
- Created and nurtured lead pipeline via tradeshows and conferences.
- Cultivated relationships with key contacts at banks, vendors and healthcare providers to facilitate funding process.
Education
MBA - International Business
George Washington University, The
Washington, DCMA - International Affairs
George Washington University, The
Washington, DCBA - Psychology
Ithaca College
Ithaca, NYDiplôme de Langue - French
Alliance Francaise
Paris, FranceSkills
- Marketing Strategy
- Campaign management
- Strategic planning
- Lifecycle Marketing
- Customer Experience
- Customer Data Platform
- Mentoring, Training and Development
- Cross-functional Collaboration
- Project Management
Software
Slack
Microsoft Teams
Gainsight
Hubspot
Salesforce
Tableau
SQL
Jira
Zendesk
Metabase
Timely
Calendly
Languages
English
Native or Bilingual
French
Full Professional
Spanish
Elementary
Certification
- SQL Bootcamp
- Diplome de Langue: French
- Javascript Bootcamp Prep
Timeline
Manager, Strategic Accounts
Simon Data
01.2022 - Current
Senior National Account Executive
IRIS Software
07.2021 - 01.2022
Management Consultant: Marketing
The Market Foundry
02.2019 - 06.2021
Director of Marketing and Operations
Univest Capital (formerly Lance Leasing)
11.2015 - 02.2019
MBA - International Business
George Washington University, The
MA - International Affairs
George Washington University, The
BA - Psychology
Ithaca College
Diplôme de Langue - French
Alliance Francaise
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