Tara Collins
Orlando,FL
Summary
A highly organized healthcare professional with many years of medical industry experience to include sales, marketing, admissions, billing, accounts receivables and training; capable of quickly establishing and maintaining professional relationships. Having earned several promotions, following superior performance, I continue to demonstrate the ability to quickly learn and master complex concepts while maintaining the focus and flexibility needed to adapt and contribute to organizational goals. Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
22
22
years of professional experience
Work History
Director of Business Development
Winter Garden Rehabilitation and Nursing Center
10.2022 - Current
- Take lead organizational-wise for the regions in need of coverage in the absence of the Regional of Admissions.
- Enhanced company''s market presence through targeted networking events and relationship building.
- Secured new partnerships by identifying and pursuing potential collaborators within various industries.
- Generated significant revenue growth with the implementation of innovative marketing campaigns.
- Streamlined internal processes for improved efficiency, resulting in accelerated project completion rates.
- Collaborated cross-functionally with sales, marketing, and operations teams to ensure seamless execution of business development initiatives.
- Managed complex projects from inception to completion, ensuring timely delivery while maintaining high quality standards.
- Cultivated strong relationships with key stakeholders both internally and externally to optimize collaboration efforts across departments.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
Care Manager
The Lodge Health & Rehabilitation Center
03.2016 - 10.2022
- Knowledge of value-based selling
- Healthcare sales and relationship building
- Meet with prospective patients and families
- Develop community outreach goals and monitor and evaluate referral outcomes for outreach effectiveness
- Prepare and conduct presentations to organizations where prospective clients might be reached or influenced
- Implement account development strategies to sell to and secure growth in account market share with large complex referral and payer organizations
- Established and maintain contacts and relationships with referral sources for hospital and home patients and clients, including physicians, hospitals, skilled and other nursing facilities, community resources and others appropriate to targeted markets and service lines.
Admissions Coordinator
FutureCare NorthPoint
01.2015 - 11.2015
- Review documentation and appropriateness of admissions
- Responsible for inquiries, assessments and admissions to the facility
- Track all referrals; Ensure accuracy and timeliness of all admissions
- Provide exemplary customer service to all patients, family members, hospitals
- Facilitate the conversion of patient referrals to admissions by verification of financial info and prompt communication with all stakeholders
- Collaborates with nursing to complete a patient bed assignment
- Conducts tours for prospective patient’s families, while prescreening.
Physician and Healthcare Liaison
Hospice of Marion County
05.2011 - 04.2013
- Developed and maintained business relationships in referral accounts
- Created marketing plans and strategies to increase referrals by an additional eight per month
- Successfully organized four community outreach events per month to promote services
- Designed tracking logs for accountability
- Increased physician referrals via education of hospice services as well as insurance coverage.
Admissions Representative
Hospice of Marion County
01.2008 - 04.2011
- Provided financial/insurance counseling to patients/families, local hospitals, skilled nursing facilities (SNF’s) and assisted living facilities (ALF’s)
- Obtained patient data and processed admission claims for all new patients
- Met with patients/family at various locations to complete hospice house contracts and/or Medicaid applications
- Contributed in the referral to admission conversion via marketing, sales and business development
- Collaborated across teams to share information and coordinated new ideas at monthly team meetings.
Professional Consultant
Hospice of Marion County
04.2006 - 12.2008
- Developed new efficient procedures for all financial counselors
- Implemented sliding fee scale for indigent patients entering hospice houses
- Monitored progress and recommended adjustments where necessary
- Provided new employee training on an as needed basis at the request of the CEO.
Patient Account Representative
Hospice of Marion County
01.2002 - 03.2006
- Met with families/patient representative to gather required information, complete and process Medicaid applications with Department of Children and Families (DCF)
- Served as a liaison between finance, admissions and social work/bereavement departments
- Educated internal and external customers on medical insurance and Hospice services
- Accounts Receivables
- Completed Medicare/ Medicaid billing and end of the month reconciliations
- Resolved customer problems and complaints
- Facilitated billing process changes to ensure accurate and timely billing
- Informed customers of their account status and payment options/Telephone collections of past due accounts.
Education
BA - Health Services Administration
University of Central Florida
05.2014
AS - Accounting
Santa Fe Community College
05.1998
Skills
- Channel Development
- Sales Training and Leadership
- Networking
- Lead Generation
- Partnership Development
- Performance Metrics
- Organizational Development
- Sales Strategy
- Marketing
- Territory Growth
- Market Penetration
- Customer Relationship Management
- Cost Management
- Sales Pipeline Management
- Territory Management
- Sales and Marketing
Websites
Programming And Software Skills
- Edischarge (Curaspan)
- Allscripts Homecare
- Shadow Ventures
- Microsoft Office Suite
- Careport
- Availity
- Omnicare
- Point Click Care
- Waystar
- EPIC
- CensusPro
References Available
True
Strengths Abilities
- Strategic planner with the determination to finalize commitments.
- Developed sales strategies.
- Exceptional communication skills and effective listener with empathetic and calming mannerisms.
- Conflict resolution
- Capable of working independently or in a team.
- An attentive and objective listener.
- Self-motivated and accountable.
- Exercises discretion and independent judgment.
- Effectively expresses ideas and coordinates tasks; identifying priorities.
Timeline
Director of Business Development
Winter Garden Rehabilitation and Nursing Center
10.2022 - Current
Care Manager
The Lodge Health & Rehabilitation Center
03.2016 - 10.2022
Admissions Coordinator
FutureCare NorthPoint
01.2015 - 11.2015
Physician and Healthcare Liaison
Hospice of Marion County
05.2011 - 04.2013
Admissions Representative
Hospice of Marion County
01.2008 - 04.2011
Professional Consultant
Hospice of Marion County
04.2006 - 12.2008
Patient Account Representative
Hospice of Marion County
01.2002 - 03.2006
BA - Health Services Administration
University of Central Florida
AS - Accounting
Santa Fe Community College
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