Tara Conrad

Focus Areas: Omnichannel Systems, Lead Management, Data Governance, Analytics, Systems Engineering, Cross-Functional Leadership

• Increased Marketing Qualified Leads by 200% in one year by improving system connectivity and reducing drop-off, fueling pipeline acceleration, and expanding opportunities across NA.
• Enabled $6.9M in closed-won revenue from 137 new opportunities, influenced by marketing-generated target accounts.
• Architected and deployed omnichannel systems (Salesforce MCAE, Adobe Target, Brand Portal, DAM, Showpad), integrating workflows across NA and EU business units.
• Stepped in as acting department head, managing a team of 14 marketers for 10 months, sustaining performance, and delivering against a 3-year roadmap in the absence of a director.
• Unstalled and drove to completion a global martech implementation that had been delayed for nearly 3 years, finishing in just over one year.
• Operated as both systems engineer and requirements analyst across enterprise projects - gathering business needs, translating into requirements, and partnering with solution architects and IT developers to deliver scalable solutions.
• Co-created managed leads process with 100% inside sales adoption in NA, reducing lead handoff from 26.6 days → 3.9 days.
• Increased DOI compliance from 3,100 → 6,729 prospects in one year, aligning NA marketing to global privacy standards.
• Served as responsible owner for customer journey flows across B2B2C lifecycle, mapping end-user experiences and enabling omnichannel personalization.
• Launched dashboards forecasting 2026 lead flow, enabling proactive sales planning and re-nurturing strategies.
• Implemented quarterly analytics reviews that cut $180k in wasted spend and reduced SQL acquisition costs.
• Reduced martech spend by $230k annually through rationalization and optimization.
• Managed strategic alignment of the 3-year NA Marketing roadmap with IT, Sales, Product, and other departments, ensuring resource planning and cross-functional prioritization.
• Led global initiatives as business lead/SME: HubSpot → Salesforce MCAE migration, SnapAddy CRM integration, Showpad implementation, Adobe Target, Adobe Brand Portal, AI Marketing pilot.
• Partnered with EU and global product owners post-restructure, ensuring system realignment and data governance.
• Launched website and DAM submission forms, improving project on-time delivery from 50% → 100%.

• Founded consultancy delivering 238% revenue growth in 2 years by designing and executing GTM strategies for B2B/B2C clients across healthcare, industrial, and retail sectors.
• Led a full HubSpot → Salesforce CRM and Salesforce MCAE (Pardot) migration for a client, overseeing infrastructure development, requirements gathering, workflow builds, and lead/opportunity management.
• Executed GTM playbooks that increased client revenue by 127%, leveraging ICP definition, automation, and persona-driven targeting.
• Built 24 customer personas and mapped customer journeys for healthcare SaaS technologies and physician entrepreneurs, enabling compliant engagement strategies and improved conversion.
• Managed social media channels for 6+ clients, scaling digital presence and capturing net-new leads across LinkedIn, Twitter, and Facebook.
• Delivered 30–50% YoY revenue increases for multiple clients through multi-channel lead generation frameworks (cold outbound, intent-based targeting, automation)Founded consultancy driving 238% revenue growth in 2 years by designing GTM strategies across B2B/B2C clients in healthcare, industrial, and retail sectors.
• Executed GTM playbooks that increased revenue by 127% for clients, leveraging ICP definition, automation, and persona-driven targeting.
• Built 24 customer personas, boosting campaign engagement by 360%.
• Drove 30–50% YoY revenue increases through multi-channel lead gen frameworks and outbound/intent strategies.

• Directed project plans for new market entries, coordinating with operations, legal, and marketing to ensure timely launches.
• Built community and stakeholder partnerships, accelerating adoption of regional services and improving visibility.
• Supported localized marketing campaigns tied to new site openings, increasing awareness and customer engagement.

• Co-led GTM strategy for assistive technology products (TippyTalk, Skoogmusic), introducing them into the U.S. healthcare/therapy provider space.
• Designed and executed provider and patient onboarding programs for educators, therapists, and parents, accelerating product adoption and long-term retention.
• Partnered with advocacy groups and professional organizations to expand credibility and reach, growing awareness in clinical and educational markets.
• Collected and translated patient/provider feedback into actionable insights for product teams, shaping roadmaps to better support therapy outcomes.
• Maintained HIPAA compliance and ensured safe data practices across onboarding, adoption, and engagement programs.

Business Development Representative – Thanx
Prospected and qualified new business opportunities through outbound outreach, account research, and intent data. Consistently exceeded pipeline generation targets and secured meetings with decision-makers across target verticals, enabling account executives to advance opportunities.

Branch Rental Manager – Enterprise Rent-A-Car
Led daily operations and staff management at a high-volume branch location, driving revenue growth, customer satisfaction, and operational efficiency. Developed leadership, customer service, and P&L management skills that laid the foundation for later cross-functional leadership roles.