TARA DOWNEY
Hoboken,NJ
Summary
Email and Owned Channel Delivery Manager with 6 years of experience in executing and optimizing email marketing campaigns across various industries. Proficient in campaign strategy, A/B testing, and digital competency, with a proven track record of enhancing process efficiency and customer engagement. Adept at collaborating with cross-functional teams to drive measurable growth and innovation in marketing operations. Manage and optimize marketing campaigns for healthcare division, enhancing B2B2C enrollments. Implemented strategies leading to measurable growth in campaign effectiveness and customer engagement. Address challenges in campaign deployment, achieving significant improvements in process efficiency. Plan and execute Email Marketing campaigns including setting-up/editing multiple programs within a deployment, recommending and/or refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, and conducting pre-deployment checks.
Overview
6
6
years of professional experience
Work History
Marketing Operations Manager
WeightWatchers
New York, NY
10.2023 - Current
- Manage and optimize marketing campaigns for the healthcare division, enhancing B2B2C enrollments.
- Implemented successful strategies resulting in increased campaign effectiveness and customer engagement.
- Address challenges in campaign deployment, achieving significant improvements in process efficiency.
Email Channel Delivery Manager, VP
Citi
New York, NY
11.2022 - Current
- Plan and execute Email Marketing campaigns, including setting up/editing multiple programs within a deployment, recommending and/or refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, and conducting pre-deployment checks.
Growth Marketing Manager
SoulCycle
New York, NY
05.2022 - 11.2022
- Promoted to manage and lead strategy on all email and related in-app marketing campaigns
- Responsible for liaising with cross-functional teams on structuring and executing operational and strategic initiatives.
CRM Associate
SoulCycle
New York, NY
01.2021 - 04.2022
- Execute, manage, and HTML code all email and related in-app marketing strategy to strengthen the relationship with riders throughout the customer lifecycle, to drive high-value behavior, reduce churn, and increase brand awareness
- Perform and present post-deployment analysis to leverage data-driven insights and optimize email and owned channel strategies.
Email Marketing Analyst
New York & Company
New York, NY
10.2019 - 12.2020
- Responsible for managing, deploying and analyzing email marketing initiatives and contributing to the development of successful email marketing programs
- Perform post-deployment analysis to deliver daily and weekly reporting on email campaigns while highlighting comparisons year over year to provide actionable takeaways for future implementation
- Oversee email production for over 30 daily marketing and incremental emails weekly from development through deployment, on a fast-paced, same-day timeline.
Copywrite Intern
vineyard vines
Stamford, CT
05.2018 - 08.2018
- Participated in the vineyard vines summer intern program, 'learning the ropes'.
- Gained exposure to comprehensive retail business operations, with a focus on marketing, writing, and editing.
- Created and delivered content across multiple digital media, retail channels, and consumer engagement platforms.
- Created and revised contents for their catalogs.
Education
Bachelor of Arts - English with a Writing Concentration
Gettysburg College
Gettysburg, PA05.2019
Skills
- Spanish
- Microsoft Office
- Social Media
- HTML
- A/B Testing
- Campaign Strategy
- Digital Competency
- Braze
- Customer Segmentation
- Trend Analysis
Additional Information
Garthwait Leadership Certificate, Chi Omega Recruitment Chair, Chi Omega Sisterhood Chair, El Centro Spanish Tutoring Program Instructor, Gettysburg College Externship Program Participant, Make A Wish Foundation Volunteer
Timeline
Marketing Operations Manager
WeightWatchers
10.2023 - Current
Email Channel Delivery Manager, VP
Citi
11.2022 - Current
Growth Marketing Manager
SoulCycle
05.2022 - 11.2022
CRM Associate
SoulCycle
01.2021 - 04.2022
Email Marketing Analyst
New York & Company
10.2019 - 12.2020
Copywrite Intern
vineyard vines
05.2018 - 08.2018
Bachelor of Arts - English with a Writing Concentration
Gettysburg College
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