Tara Draper
Tampa,FL
Summary
Performance-oriented marketing leader offering proven expertise in team supervision and training focusing on a deep understanding of target audience and customer experience. Talented in developing and implementing successful content and strategies to drive sales, increase market share, and strengthen customer experience. Prepared to bring 20+ years of progressive experience and take on a challenging position with the opportunity to make a lasting impact on company and customer success.
Overview
22
22
years of professional experience
Work History
Area Marketing Analyst
Ryan Homes, NVR Inc.
04.2023 - Current
- Review and analyze campaign results regularly, adjusting tactics as needed to achieve desired outcomes for 25 active communities across Florida top 5 US homebuilder.
- Optimize digital marketing channels, increasing website traffic and lead generation capabilities.
- Utilize cross-functional teamwork to develop innovative solutions that addressed regional challenges.
- Manage team of marketing professionals, driving increased productivity and collaboration.
- Increased brand awareness by developing and executing regional marketing strategies.
- Champion internal training initiatives to enhance employee knowledge of core concepts and skills essential for success.
- Collaborate with division sales teams to align marketing efforts with overall business objectives.
- Implement data-driven decision making, resulting in improved campaign performance and efficiency.
- Allocate budget resources effectively to maximize return on investment for marketing initiatives.
- Oversee preparation of marketing copy, images, videos, emails, and other collateral.
- Conduct market research to identify new opportunities and target markets.
Regional Marketing Specialist
Ryan Homes, NVR Inc.
03.2020 - 03.2023
- Leveraged analytics tools to measure campaign performance, making data-informed adjustments for continuous improvement for all new home communities in Tampa region for top 5 US homebuilder
- Boosted regional brand awareness by developing targeted marketing strategies.
- Streamlined communication channels, establishing consistent messaging.
- Conducted in-depth market research to identify new marketing opportunities and share with leadership team.
- Developed compelling content that resonated with target audiences while driving brand visibility and recognition.
- Mentored junior team members, fostering their professional growth and contributing to high-performance work environment.
- Created reports to track performance of marketing campaigns and suggest improvements.
- Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
- Implemented digital marketing techniques to enhance customer experience and increase customer engagement.
- Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
Media Director
Cotton & Company
06.2016 - 03.2020
- Lead creation, production and presentation of marketing and advertising plans to clients in luxury real estate market with budgets ranging for $100k to $5M+ per year.
- Manage media buyer responsible for all administration tasks related to media placements.
- Possess well-rounded knowledge of each client's business and actively generate ideas and recommendations for new media campaigns.
- Collaborate with account executive team to ensure quality and timeliness of deliverables.
- Maintained relationships with all media outlets.
- Negotiated media placements with television, radio, digital and print media.
- Discussed marketing goals with clients to identify needs and articulate details to marketing team.
- Ensured accurate recording keeping and billing for all clients and vendors.
- Led training initiatives for junior team members, ensuring continued professional development within organization's media department.
Creative Services Manager
Cotton & Company
08.2015 - 06.2016
- Manager of creative department resources, both internal and external, for advertising agency specializing in luxury real estate market.
- Responsible for workflow management, process improvement and overall quality control of all creative and copywriting projects, ranging from 20 - 40 active projects weekly.
- Managed timeline for all projects, communicating with account services team to identify deadlines.
- Worked with media director and account team to ensure all creative is uploaded in timely manner to meet assigned deadlines.
Sales Administrator
Marco Ophthalmic
12.2013 - 06.2015
- Initiated and implemented marketing and sales strategies under direction of Executive Vice President and Vice President of Sales.
- Manage logistics for 100+ regional trade shows across US, including preparation of marketing materials and coordination of all vendors.
- Communicate ongoing sales activity and progress by utilizing SAP Business One reporting.
- Compile and track sales data and distribute accordingly.
- Consulted with department managers to direct and coordinate activities in relation to sales, products or services.
- Managed comprehensive database of customers and prospects to track opportunities, follow-ups, and account history.
- Provided exceptional administrative support for high-performing sales team, enabling them to focus on selling and meeting revenue goals.
Production Manager
RWT Production, Inc.
10.2012 - 10.2013
- Independently responsible for all aspects of procurement of marketing and fundraising campaigns for multiple large non-profit clients with high level of complexity.
- Communicated effectively with clients, vendors and colleagues in regard to industry trends, process improvement initiatives and evaluation of Standard Operating Procedures.
- Oversaw quality control efforts, maintaining strict adherence to industry standards and regulatory requirements while achieving high levels of customer satisfaction.
- Created streamlined production schedules and collaborated with production employees to communicate objectives and goals.
- Fostered culture of continuous improvement by encouraging open communication between team members and regularly soliciting feedback on operational procedures.
Senior Account Manager
Production Solutions
05.2002 - 10.2012
- Independently responsible for marketing and fundraising campaigns from preliminary art to mailing and delivery in organized and detail-oriented manner, ultimately producing finished product. Client budgets in excess of $25M annually.
- Regular review of client campaigns to innovatively develop alternate methods of procurement via trouble-shooting and problem solving to ensure client is getting best product in most cost-effective manner.
- Developed deep knowledge of customer businesses and relationship to company objectives.
- Competitively bid projects to large vendor base. Analyzed pricing and prepared proposals to keep clients on budget on yearly basis.
- Manage monthly projections and adjust/report to upper-management on as needed basis.
- Communicate clearly, regularly and effectively with clients, vendors and colleagues in regard to industry trends, process improvement initiatives and evaluation of Standard Operating Procedures.
- Mentor and train junior staff members acting as resource for problem solving and professional development.
- Led team with positive outlook motivating others to excel.
Account Manager
Production Solutions
05.2002 - 10.2005
- Managed marketing and fundraising campaigns from preliminary concept to delivery in organized and detail-oriented manner, ultimately producing finished product under direction of Senior team members.
- Performed multistage QC procedures, including print proofs, press approvals, data processing, editing, and additional value-added checking (fact checking).
- Conducted multiphase billing; coordinated cost documentation, invoicing, and postage reconciliation for accurate final billing.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
Skills
- Management - Hiring, Training, Team Collaboration
- Customer Experience and Relationship Management
- Branding and Community Positioning
- Content Development / Copywriting
- Digital Marketing
- Marketing Analytics
- Market Research / Competitive Analysis
- Strategic Planning
- Agency Relationship Management
- Budget Management
- Microsoft Office Suite
Timeline
Area Marketing Analyst
Ryan Homes, NVR Inc.
04.2023 - Current
Regional Marketing Specialist
Ryan Homes, NVR Inc.
03.2020 - 03.2023
Media Director
Cotton & Company
06.2016 - 03.2020
Creative Services Manager
Cotton & Company
08.2015 - 06.2016
Sales Administrator
Marco Ophthalmic
12.2013 - 06.2015
Production Manager
RWT Production, Inc.
10.2012 - 10.2013
Senior Account Manager
Production Solutions
05.2002 - 10.2012
Account Manager
Production Solutions
05.2002 - 10.2005
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