Summary
Overview
Work History
Education
Skills
Websites
Leadership Experience
Timeline
Generic

Tara Dripps

Noblesville,IN

Summary

Dedicated, detail-oriented professional with a history of delivering results. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

7
7
years of professional experience

Work History

Sr. Field Marketing Manager

GENESYS
11.2020 - Current
  • Develop, manage and execute strategic field event marketing plans that algin with VP+ sales leadership goals and targets to drive pipeline and ROI.
  • Enhance lead generation and contributed $17.3M growth to pipeline through implementation of targeted events in FY24.
  • Increase brand awareness by developing and executing strategic field marketing plans.
  • Effectively communicate and distribute field marketing plans to leadership and sales team to drive awareness, attendance and meetings to close deals.
  • Lead organizational development projects, communicate and train the team to streamline projects and timeline.
  • Manage all event planning and tactics to ensure cross collaboration with different teams is seamless, deadlines are met and budget it tracked.
  • Manage financial expenditures and progress against $1.4M+ budget.

Solutions Marketing Consultant

TRIMEDX
08.2019 - 11.2020
  • Developed, managed and launched new event management strategy and strategic partnerships ensuring efforts supported goals and increased pipeline by 25%.
  • Led development and executed organic and paid social channel strategy to expand brand awareness, increase thought leadership visibility and drive new solution awareness.
  • Analyze data and adjust strategy to ensure efforts are being maximized.
  • Managed and executed new brand message, strategy, content, and image to internal and external stakeholders while ensuring efforts are within budget.
  • Conducted competitive research and VOC to ensure message is in line with customer need.
  • Researched, planned and executed earned and paid media opportunities to increase sales and revenue.
  • Managed financial expenditures and progress against budgetary plan.

Marketing Campaign Manager

Brooks Life Sciences
12.2016 - 08.2019
  • Developed, managed and executed multi-tactic, strategic campaigns for 4 business lines to increase awareness and increase revenue 10-30% depending upon business line.
  • Improved, managed, and executed new brand message, strategy, content, and image to internal and external stakeholders while ensuring efforts are within budget for all global sites
  • Competitive research and VOC to ensure message is in line with customer need.
  • Researched, planned, and executed earned and paid media opportunities globally to increase sales and revenue.
  • Established and managed Sprout Social platform to utilize social media outlets to expand brand awareness, product, and service awareness.
  • Analyzed data to ensure efforts are being maximized
  • Created content and build web pages website on Drupal platform.
  • Managed financial expenditures and progress against budgetary plan across global locations.
  • Planned, managed, and attended industry trade shows.
  • Planned, managed, and attended yearly global sales meeting.
  • 2018 Make A Wish Foundation campaign and fundraiser completed. $10,500 raised and donated in two days.

Education

Bachelor of Science in Business Management - Business Management

Western Governors University
Salt Lake City, UT
01.2017

Associate of Sciences in Business Administration - Business Administration

Ivy Tech Community College
Indianapolis, IN
01.2016

Skills

  • CRM programs: SFDC/Pardot
  • Attention to Detail
  • Brand Promotion
  • Cross-functional Collaboration
  • Campaign Management
  • Social Media Platforms
  • Microsoft Office
  • Project Management
  • Email Marketing
  • Budget Management
  • Sales Enablement
  • Lead Generation

Leadership Experience

  • GWIT, 2020, Present
  • Charis, 2019, 2020
  • Team Lead Marketing Kaizen Event, 2018
  • Chair IU Health North Philanthropy Committee, 2014, 2016
  • Chair Administrative Professionals Group, 2012, 2016
  • Team Lead for Emergency Department Supplies LEAN Project, 2015
  • Lead Coordinator Magnet Designation for IU Health North Hospital

Timeline

Sr. Field Marketing Manager

GENESYS
11.2020 - Current

Solutions Marketing Consultant

TRIMEDX
08.2019 - 11.2020

Marketing Campaign Manager

Brooks Life Sciences
12.2016 - 08.2019

Bachelor of Science in Business Management - Business Management

Western Governors University

Associate of Sciences in Business Administration - Business Administration

Ivy Tech Community College

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Tara Dripps