Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
References
Timeline
Generic

Tara Dripps

Noblesville,IN

Summary

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Ready to offer several years of experience to new role dedicated to achieving exceptional results on tight timetables.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Account Executive, Higher Education and Academic Medical Centers

GENESYS
Indianapolis, IN
04.2024 - Current
  • Build, maintain, and evolve territory plans to form and focus strategy and priorities of work which align to the Genesys strategic direction, including development and management of sales pipeline by engaging with prospects, partners, and key customers
  • Drive revenue, market share, and exceed new pipeline targets in geographic region
  • Collaborate strategically and regularly with Genesys partners and internal Go-To-Market partners to build awareness of our solution in the industry, create opportunity management, and attend events to support territory revenue growth goals
  • Prepare and deliver business reviews to senior management team on quarterly strategy that align with revenue growth expectations

Sr. Field Marketing Manager

GENESYS
Indianapolis, IN
11.2020 - 04.2024
  • Developed and implemented effective field event strategies that aligned with VP+ sales leadership goals and targets to drive pipeline and ROI.
  • Enhanced lead generation and brand awareness that contributed $17.3M growth to pipeline through implementation of targeted events in FY24.
  • Organized and supervised events, such as trade shows, conferences, and other promotional activities.
  • Managed budgeting processes related to field marketing activities, including tracking expenses and optimizing resources.
  • Created reports on key performance indicators to track progress against goals.
  • Effectively communicated and distributed field marketing plans to leadership and the sales team to drive awareness, attendance, and meetings to close deals.
  • Established policies, procedures, and protocols for all field marketing initiatives.

Digital Marketing Specialist

Genesys
Indianapolis, IN
11.2020 - 10.2021
  • Developed and implemented strategic digital marketing campaigns for four new industry vertical business lines, ensuring efforts supported the goal of the company.
  • Coordinated with cross-functional teams to ensure brand consistency in all digital marketing efforts.
  • Assisted in the development of promotional materials, such as email and social banners, event materials, and sales enablement slide decks.
  • Measured and reported performance of digital campaigns to assess against goals, ROIs and KPIs.
  • Utilized CRM tools to segment audiences and personalize digital marketing messages.
  • Developed partnerships with influencers and other third-party content creators to expand brand reach.

Solutions Marketing Consultant

TRIMEDX
08.2019 - 11.2020
  • Developed, managed, and launched a new event management strategy and strategic partnerships, ensuring that efforts supported goals and increased pipeline by 25%.
  • Led development and executed organic and paid social channel strategy to expand brand awareness, increase thought leadership visibility, and drive new solution awareness.
  • Analyze data and adjust strategy to ensure efforts are being maximized.
  • Managed and executed new brand message, strategy, content, and image to internal and external stakeholders, while ensuring efforts are within budget.
  • Conducted competitive research and VOC to ensure message is in line with customer needs.
  • Researched, planned, and executed earned and paid media opportunities to increase sales and revenue.
  • Managed financial expenditures and progress against budgetary plan.

Marketing Campaign Manager

Brooks Life Sciences
Indianapolis, IN
12.2016 - 08.2019
  • Developed, managed, and executed multi-tactic, strategic campaigns to increase awareness and increase revenue by 25%.
  • Successfully executed full rebranding for 16 global locations within project deadlines and budget.
  • Researched, planned, and executed earned and paid media opportunities globally to increase sales and revenue.
  • Established and managed Sprout Social platform to utilize social media outlets to expand brand awareness, product, and service awareness.
  • Analyzed data to ensure efforts are being maximized.
  • Created content and built web pages on the Drupal platform.
  • Managed financial expenditures and progress against budgetary plan across global locations.

Administrative Assistant

Indiana University Health
Carmel, IN
07.2008 - 12.2016

Education

Bachelor of Science - Business Management

Western Governors University
Salt Lake City, UT
01.2017

Skills

  • Marketing Strategy
  • Project Management
  • Cross-functional Collaboration
  • Budget Management
  • Data Analysis
  • Leadership
  • Lead Generation
  • Problem Solving

Accomplishments

  • 2024 Integrated Marketer of the Year, Genesys
  • 2017 Award of Excellence, Brooks Life Sciences

Certification

  • CompTIA Certification, 2017

References

References available upon request.

Timeline

Account Executive, Higher Education and Academic Medical Centers

GENESYS
04.2024 - Current

Digital Marketing Specialist

Genesys
11.2020 - 10.2021

Sr. Field Marketing Manager

GENESYS
11.2020 - 04.2024

Solutions Marketing Consultant

TRIMEDX
08.2019 - 11.2020

Marketing Campaign Manager

Brooks Life Sciences
12.2016 - 08.2019

Administrative Assistant

Indiana University Health
07.2008 - 12.2016

Bachelor of Science - Business Management

Western Governors University

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