Tara Harris
Lorain,OH
Summary
Accomplished Sales Executive with a proven track record of exceeding sales targets and capitalizing on industry opportunities. Expert in cultivating and maintaining customer relationships to drive repeat business. Demonstrated leadership skills with a focus on developing innovative vertical strategies. Experienced in direct mail, marketing automation, and retail visual merchandising. Highly motivated and results-driven with a commitment to achieving outstanding performance.
Overview
13
13
years of professional experience
Work History
Marketing Advisor
ReminderMedia
07.2023 - 08.2024
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with cross-functional teams to ensure consistent messaging across all marketing channels.
- Increased conversion rates with the creation of compelling landing pages for ad campaigns.
- Created customized marketing materials to increase product awareness.
- Managed campaigns for various clients that consistently exceeded sales goals.
Emerging Industry- Sales Execustive
ReminderMedia
06.2022 - 07.2023
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Expanded company's reach by establishing partnerships with key industry players.
- Secured new clients by developing and implementing strategic sales plans that focused on target industries.
- Streamlined sales processes to reduce cycle times and improve efficiency.
- Identified new market opportunities through diligent research and networking.
- Spearheaded entry into new markets, conducting feasibility studies and developing market entry strategies.
Sales Executive
ReminderMedia
10.2020 - 06.2022
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Discovered needs of prospective clients through strategically layered questions and utilized information to customize sales presentations
- Implemented initiatives to increase brand awareness and engagement with target audience
- Developed relationships with clients and provided individualized customer service to maintain longevity of accounts
Visual Manager
Macy's
01.2018 - 07.2020
- Manage the merchandise, presentations and customer experience of $30,000,000 door
- Create presentations with a team to promote new products and special deals
- Manage $300,000 for construction project of a new Backstage store being added to Macy's
- Spearheaded additional budget of $20,000 to outsource to vendors for imagery and equipment to enhance store environment
- Manage and ensure consistent training and development in store to increase bench strength within district
- Oversee peer management groups to develop cross-departmental process and feedback
- Organize and lead the district in our company initiatives to assist the Ronald McDonald House during holiday seasons
Visual Manager
Macy's
06.2015 - 12.2017
- Managed the growth of merchandise, presentations and customer experience from a $9,000,000 door to $18,000,000
- Created presentations to promote new products and special deals
- Spearheaded $15,000 yearly budget for storewide imagery and equipment while maintaining outside vendor relations
- Assigned by corporate office to handle company initiatives with a team that promoted events for the Ronald McDonald House, DAAP Fashion Show, NCAAP Convention, Cincinnati Jazz Fest and the School of Preforming Arts Shop
- Demonstrated a strong working relationship with internal corporate teams, store management and wholesale partners
- Provided coaching to the Merchandising Team on presentation elements
- Worked cross functionally and ensured visual manager plans and execution in local markets are in line with global brand guidelines
- Communicated inventory opportunities and challenges to divisional management staff in a timely manner to ensure profitability
- Communicated with store team to plan, oversee and execute all product placement, fixture layout display and window installations for any corporate floor set roll out
Assistant Visual Supervisor
Macy's
03.2014 - 06.2015
- Selected amongst peers for fast-track Management Program
- Worked closely with the Visual Manager to understand daily workings and priorities of the store
- Responsible for reporting and implementing action plan to improve key performance indicators
- Handled all Macy's initiatives curating special graphics to be designed for the district working with vendors
- Established strong relationships with merchants, marketing, store management and vendors
- Lead and organized the Ronald McDonald House assistance during the holidays which was rolled out company wide
Counter Manager
Macy's
03.2013 - 03.2014
- Implemented and managed trend to increase counter by 40% proved by increase of $60,000 to $1,000,000
- Sourced and gave exceptional service to 150+ clientele, generated new clientele through networking and cold calling
- Cultivated relationships through excellent customer service with existing customers to gain repeat business
- Trained and managed new beauty advisors on the daily operations and create personal goals for them to achieve
- Coached beauty advisors on opportunity which included clientele, rolled out product knowledge with launches and overall customer experience
- Created and presented reports for sales figures along with a business plan to exceed and outperform daily, weekly, monthly and yearly trends
- Curated events through marketing
Clinique Beauty Advisor
Macy's
11.2011 - 03.2013
- Generated more than $160,000 in company revenue
- Sourced and gave exceptional service to 200+ clientele, generated new clientele through networking and cold calling
- Cultivated relationships through excellent customer service with existing customers to gain repeat business
- Reviewed and coordinated marketing strategies events through new product launches and companywide promotions or daily promotions
Education
Business Discipline and Marketing -
University of Cincinnati
Cincinnati, Ohio01.2010
Business Discipline and Marketing -
Ohio University
Athens, Ohio01.2009
Skills
- Client Relationship Management
- CRM Management
- Conversion Optimization
- Paid Advertising
- Sales Reporting
- Market Research and Analysis
- Sales Strategies
- Client consulting
- Multitasking Abilities
- Effective Communication
- Market Analysis
- Event Logistics
- Marketing Initiatives
- Merchandising Proficiency
- Omega
- Database Skills
- CRM Software
- Composer
- Oracle
Certificationsandawards
- 2023, Recipient of the Award for Best Client Retention
- 2022, Outstanding Achievement in Capturing and Developing Key Vertical Industries
- 2021, Rookie Sales Executive of the Q2
- 2020, Awarded Growth Door Manager for Leading a $3,000,000 Store Environmental Project
- 2019,Represented the North Central Region in New York, Development and Implementation of Company Initiatives
- 2018, Nationally Recognized for Developing Best Practices in Company Initiatives
- 2017, Visual Manager of the Year for North Central.
- 2015, Visual Team of Cincinnati.
- 2014, Best counter trend in Cincinnati.
- 2012, Achieved 120% of product sales quota.
References
References Available Upon Request
Timeline
Marketing Advisor
ReminderMedia
07.2023 - 08.2024
Emerging Industry- Sales Execustive
ReminderMedia
06.2022 - 07.2023
Sales Executive
ReminderMedia
10.2020 - 06.2022
Visual Manager
Macy's
01.2018 - 07.2020
Visual Manager
Macy's
06.2015 - 12.2017
Assistant Visual Supervisor
Macy's
03.2014 - 06.2015
Counter Manager
Macy's
03.2013 - 03.2014
Clinique Beauty Advisor
Macy's
11.2011 - 03.2013
Business Discipline and Marketing -
University of Cincinnati
Business Discipline and Marketing -
Ohio University
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