Tara Harris
Lorain,OH
Summary
Accomplished Sales Executive with a proven track record of exceeding sales targets and capitalizing on industry opportunities. Expert in cultivating and maintaining customer relationships to drive repeat business. Demonstrated leadership skills with a focus on developing innovative vertical strategies. Experienced in direct mail, marketing automation, and retail visual merchandising. Highly motivated and results-driven with a commitment to achieving outstanding performance.
Overview
13
13
years of professional experience
Work History
Marketing Advisor
ReminderMedia
Remote
07.2023 - 08.2024
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with cross-functional teams to ensure consistent messaging across all marketing channels.
- Increased conversion rates with the creation of compelling landing pages for ad campaigns.
- Created customized marketing materials to increase product awareness.
- Managed campaigns for various clients that consistently exceeded sales goals.
Emerging Industry- Sales Execustive
ReminderMedia
Remote
06.2022 - 07.2023
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Expanded company's reach by establishing partnerships with key industry players.
- Secured new clients by developing and implementing strategic sales plans that focused on target industries.
- Streamlined sales processes to reduce cycle times and improve efficiency.
- Identified new market opportunities through diligent research and networking.
- Spearheaded entry into new markets, conducting feasibility studies and developing market entry strategies.
Sales Executive
ReminderMedia
Remote
10.2020 - 06.2022
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Discovered needs of prospective clients through strategically layered questions and utilized information to customize sales presentations
- Implemented initiatives to increase brand awareness and engagement with target audience
- Developed relationships with clients and provided individualized customer service to maintain longevity of accounts
Visual Manager
Macy's
North Olmsted, USA
01.2018 - 07.2020
- Manage the merchandise, presentations and customer experience of $30,000,000 door
- Create presentations with a team to promote new products and special deals
- Manage $300,000 for construction project of a new Backstage store being added to Macy's
- Spearheaded additional budget of $20,000 to outsource to vendors for imagery and equipment to enhance store environment
- Manage and ensure consistent training and development in store to increase bench strength within district
- Oversee peer management groups to develop cross-departmental process and feedback
- Organize and lead the district in our company initiatives to assist the Ronald McDonald House during holiday seasons
Visual Manager
Macy's
Cincinnati, USA
06.2015 - 12.2017
- Managed the growth of merchandise, presentations and customer experience from a $9,000,000 door to $18,000,000
- Created presentations to promote new products and special deals
- Spearheaded $15,000 yearly budget for storewide imagery and equipment while maintaining outside vendor relations
- Assigned by corporate office to handle company initiatives with a team that promoted events for the Ronald McDonald House, DAAP Fashion Show, NCAAP Convention, Cincinnati Jazz Fest and the School of Preforming Arts Shop
- Demonstrated a strong working relationship with internal corporate teams, store management and wholesale partners
- Provided coaching to the Merchandising Team on presentation elements
- Worked cross functionally and ensured visual manager plans and execution in local markets are in line with global brand guidelines
- Communicated inventory opportunities and challenges to divisional management staff in a timely manner to ensure profitability
- Communicated with store team to plan, oversee and execute all product placement, fixture layout display and window installations for any corporate floor set roll out
Assistant Visual Supervisor
Macy's
Cincinnati, USA
03.2014 - 06.2015
- Selected amongst peers for fast-track Management Program
- Worked closely with the Visual Manager to understand daily workings and priorities of the store
- Responsible for reporting and implementing action plan to improve key performance indicators
- Handled all Macy's initiatives curating special graphics to be designed for the district working with vendors
- Established strong relationships with merchants, marketing, store management and vendors
- Lead and organized the Ronald McDonald House assistance during the holidays which was rolled out company wide
Counter Manager
Macy's
Florence, USA
03.2013 - 03.2014
- Implemented and managed trend to increase counter by 40% proved by increase of $60,000 to $1,000,000
- Sourced and gave exceptional service to 150+ clientele, generated new clientele through networking and cold calling
- Cultivated relationships through excellent customer service with existing customers to gain repeat business
- Trained and managed new beauty advisors on the daily operations and create personal goals for them to achieve
- Coached beauty advisors on opportunity which included clientele, rolled out product knowledge with launches and overall customer experience
- Created and presented reports for sales figures along with a business plan to exceed and outperform daily, weekly, monthly and yearly trends
- Curated events through marketing
Clinique Beauty Advisor
Macy's
Cincinnati, USA
11.2011 - 03.2013
- Generated more than $160,000 in company revenue
- Sourced and gave exceptional service to 200+ clientele, generated new clientele through networking and cold calling
- Cultivated relationships through excellent customer service with existing customers to gain repeat business
- Reviewed and coordinated marketing strategies events through new product launches and companywide promotions or daily promotions
Education
Business Discipline and Marketing -
University of Cincinnati
Cincinnati, Ohio01.2010
Business Discipline and Marketing -
Ohio University
Athens, Ohio01.2009
Skills
- Client Relationship Management
- CRM Management
- Conversion Optimization
- Paid Advertising
- Sales Reporting
- Market Research and Analysis
- Sales Strategies
- Client consulting
- Multitasking Abilities
- Effective Communication
- Market Analysis
- Event Logistics
- Marketing Initiatives
- Merchandising Proficiency
- Omega
- Database Skills
- CRM Software
- Composer
- Oracle
Certificationsandawards
- 2023, Recipient of the Award for Best Client Retention
- 2022, Outstanding Achievement in Capturing and Developing Key Vertical Industries
- 2021, Rookie Sales Executive of the Q2
- 2020, Awarded Growth Door Manager for Leading a $3,000,000 Store Environmental Project
- 2019,Represented the North Central Region in New York, Development and Implementation of Company Initiatives
- 2018, Nationally Recognized for Developing Best Practices in Company Initiatives
- 2017, Visual Manager of the Year for North Central.
- 2015, Visual Team of Cincinnati.
- 2014, Best counter trend in Cincinnati.
- 2012, Achieved 120% of product sales quota.
References
References Available Upon Request
Timeline
Marketing Advisor
ReminderMedia
07.2023 - 08.2024
Emerging Industry- Sales Execustive
ReminderMedia
06.2022 - 07.2023
Sales Executive
ReminderMedia
10.2020 - 06.2022
Visual Manager
Macy's
01.2018 - 07.2020
Visual Manager
Macy's
06.2015 - 12.2017
Assistant Visual Supervisor
Macy's
03.2014 - 06.2015
Counter Manager
Macy's
03.2013 - 03.2014
Clinique Beauty Advisor
Macy's
11.2011 - 03.2013
Business Discipline and Marketing -
University of Cincinnati
Business Discipline and Marketing -
Ohio University