Summary
Overview
Work History
Education
Activities
Timeline
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Tara Helton

Algonquin,US

Summary

Accomplished Managing Director with a proven track record at both startups and Salesforce, adept in complex deal structuring and executive presentations. Recognized for adaptability and decision-making excellence, with a highlight of 110% renewal attainment, exceeding 11 of 12 years quota attainment at Salesforce, 240% to new business plan at Metaimpact most recently and many prestigious President's Club awards, illustrating a commitment to surpassing growth objectives and fostering enduring client partnerships. Excellent communication skills (listening, writing, and speaking), and exceptional problem-solving abilities. Experience in Financial Services, Life Sciences, Retail, Government and software industries.

Overview

18
18
years of professional experience

Work History

Managing Director

Metaimpact
02.2021 - Current

Metaimpact is a pre-series B SaaS startup that enables multiple organizations to work in co-owned digital spaces to share data, co-measure, and collaborate on progress toward shared goals. The platform is most effective when tackling complex problems that require many entities to collaborate, such as Economic Development, Climate Action, Racial Equity, and Education Reform.

  • Create impact networks for large social issues like economic development, mobility and electrification, racial equity, tech for good, and designing the future of healthcare.
  • Deploy consultative sales approach with CEOs, Higher Education Administrators, Elected Officials, and Corporate Strategy teams.
  • Manage prospect to close deal motion with C suite stakeholders.
  • Guide account managers and engineers through an implementation and engagement motion.
  • Consistently exceed quota in a newly created software category.
  • Primary contributor (on team of 5 sellers) to generating $3.5M ARR in 2 years. Individually closing 2.8M of $3.5M.
  • Collaborate seamlessly with the product, design, and marketing teams.
  • First and only seller to exceed plan year after year for all 3 years at Metaimpact.
  • Take pride in becoming a student of the customer/prospect's industry to research everything I can to 'get smart' about their world and gain credibility leading to value creation. I.e. External factors, strategic initiatives, annual reports, company in the news, competitors, etc
  • Relentless until I get the deal done, like a dog with a bone.
  • Calling into green field and expansion opportunities.
  • Establishing processes to generate revenue and improve profits.
  • Successful in closing new business (6 and 7 figure deals) across all sectors like big pharma, large financial institutions, non profits, NGO's, municipalities, big tech and more.

Senior Enterprise Account Executive

Salesforce
02.2010 - 01.2021

*Salesforce acquired ExactTarget in 2013


  • Called on and managed clients at some of the largest financial institutions and retailers in the country like PNC Bank, US Bank, Discover Financial, OfficeMax and Crate and Barrel.
  • Regularly secured meetings with and presented to C-Suite audience.
  • Managed complex multi-million dollar accounts, achieving significant year-over-year growth targets. Also managed greenfield accounts and consistently exceeded all growth/expansion targets.
  • Identified client goals, KPI's, and success metrics to effectively partner, serve as a consultant, and drive results that exceeded client expectations resulting in strong and lasting customer relationships.
  • 110% average renewal attainment.
  • Displayed drive to exceed goals; Awarded President's Club in FY16, FY17, FY19 and FY20 with an average of 140% YTD quota attainment over 11 years. Several years finishing in top 10 AE's performance of 175 AE's.
  • Nominated by leadership as one of 2 AE's on a team of 175 AE's to take part in a high performers, year long leadership development course called Accelerate.
  • Analyzed market trends and competitor strategies to optimize product positioning in the marketplace.
  • Utilized strong interpersonal skills to build trust, identify customer needs and develop tailored solutions.
  • Created and executed complex account strategy and account plans to go deep and wide into an account, earn the right and get buy-in across the business and build a case for an enterprise wide multi-million dollar solution.

Commercial Sales Manager

ExactTarget
02.2009 - 01.2010
  • Effectively lead, trained, and transferred skills daily to 9 Commerical AE's
  • 107% YTD quota attainment Highest YTD quota attainment of 3 Commercial Sales Managers
  • President's Club

Senior Team Leader - Financial Services

Careerbuilder.com
01.2007 - 01.2009
  • Awarded President's Club both years in role, 2008 & 2009
  • Selected as 1 of 7 leaders (out of 30 total) to be a mentor in "Future Leaders" program
  • Consistently transferred skills as a new hire training presenter

Sales Executive

Careerbuilder.com
06.2006 - 01.2007
  • Achieved record breaking promotion within department from Sales Executive to Team Lead within 6 months based on ability to exceed quota and positively impact peers
  • Awarded President's Club, 2007

Education

MBA - Marketing

Keller Graduate School of Management

Bachelor of Arts (B.A.) - Communications

Augustana College
Rock Island, IL
05.2006

Activities

  • Salesforce's 'Accelerate' Leadership Program Member
  • 4 Year Varsity Softball Starter at Augustana College (2 year Captain)
  • Phi Rho Sorority
  • Big Brother Big Sister
  • Youth Basketball Coach


Timeline

Managing Director

Metaimpact
02.2021 - Current

Senior Enterprise Account Executive

Salesforce
02.2010 - 01.2021

Commercial Sales Manager

ExactTarget
02.2009 - 01.2010

Senior Team Leader - Financial Services

Careerbuilder.com
01.2007 - 01.2009

Sales Executive

Careerbuilder.com
06.2006 - 01.2007

Bachelor of Arts (B.A.) - Communications

Augustana College

MBA - Marketing

Keller Graduate School of Management
Tara Helton