Summary
Overview
Work History
Education
Skills
Volunteer Work
Timeline
Generic

Tara Keeven

Richmond,VA

Summary

Dynamic leader with a proven track record of enhancing revenue through strategic planning and robust client engagement. Excels in business development and team leadership, generating impactful leads and fostering lifelong customer relationships. Skilled in project and event management, consistently achieving top performance and stakeholder satisfaction.

Overview

12
12
years of professional experience

Work History

Customer Success Manager

The Wright Group
Richmond, VA
01.2023 - Current
  • Spearheaded the design and implementation of a builder partnership program that has resulted in increased revenue, expanded brand awareness, and a steady stream of ancillary revenue.
  • Generated a 49% year-over-year increase in the company's sales volume through managing builder relationships, resulting in consistent 'Top 5' rankings.
  • Created 30% of the actionable leads received by the sales team in 2024.
  • Onboarding resale listings with an emphasis on a client experience that creates lifelong clients, and overseeing a team responsible for all aspects of active listings. Active listings were responsible for 35% of GCI in 2024.
  • Oversee the planning and execution of all client events.

Marketing Coordinator

The Wright Group
Richmond, VA
01.2022 - 01.2023
  • Introduced marketing and CRM strategies to attract and retain customers, tracking key metrics, and developing reports to distill relevant information.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Created engaging and successful marketing, advertising, social media, and website copy, including video, image, and other creatives.

Engagement Specialist

The Wright Group
Richmond, VA
11.2020 - 01.2022
  • Served as a liaison between clients, agents, the transaction team, and third-party vendors to ensure a seamless experience, resulting in increased referrals.
  • Strengthened customer relationships with a proactive and collaborative approach to needs management.

Portfolio Manager

Associa Community Group
Richmond, VA
09.2016 - 09.2017
  • Achieved 100% retention of portfolio contracts by building strong relationships with all stakeholders, and focusing on goal and need alignment, and creative problem-solving.
  • Supervised site staff, contracted vendors, and assisted in recruiting, hiring, and training.
  • Prepared, balanced, and maintained annual budgets; prepared and reviewed monthly financial statements, and provided investment recommendations.

Site Manager

Associa Community Group
Mechanicsville, VA
11.2012 - 09.2016
  • Implemented systems to support the community and expertly meet diverse needs while reducing and controlling expenses by improving resource allocation.
  • Developed RFPs for large scale maintenance and enhancement projects utilizing third-party experts when appropriate.
  • Coordinated and supervised vendors to ensure repairs and enhancements were completed as specified within the promised timeframe.
  • Designed and developed a community social program of diverse events that exceeded community expectations and resulted in improvements in neighborhood engagement and resident satisfaction.

Education

Bachelor of Arts -

Christopher Newport University
Newport News, VA

Skills

  • Strategic Planning
  • Business Development
  • Team Mentoring & Leadership
  • Remote Team Leadership
  • Project Management
  • Client Engagement
  • Event Management
  • Branding & Messaging

Volunteer Work

Vestry Jr. Warden  | Episcopal Church of the Redeemer - Midlothian, VA  |  01/2023 - Current

     

  • Fostering strong relationships with church leadership and community members, contributing to a more connected and engaged congregation.
  • Identifying and resolving facility-related issues efficiently to maintain a safe and welcoming environment for church members, staff, and visitors.
  • Collaborating with the church treasurer and leadership team to track expenses, prioritize projects, and allocate resources effectively.
  • Serving as a key liaison between church members, leadership, and external partners, ensuring alignment on project goals, timelines, and expectations.
  • Supporting and collaborating with volunteers and committee members, promoting engagement and teamwork to achieve shared goals.

  

Chairperson  |  Westerleigh Advisory Committee - Moseley, VA  |  01/2024 - Current

      

  • Act as the primary point of contact for homeowners, board members, and service providers, ensuring open communication and fostering trust and satisfaction within the community.
  • Organizing and facilitating regular board meetings, communicating updates to community members and fostering a culture of teamwork and accountability.
  • Successfully leading community-wide initiatives, such as property upgrades and safety improvements, ensuring timely execution and alignment with homeowner priorities.

   

Sunday School Teacher  |  Episcopal Church of the Redeemer - Midlothian, VA  |   01/2021 - Current

     

  • Adapting teaching strategies and materials to meet the diverse needs, learning styles, and ages of students, ensuring a positive and inclusive experience for all.

 

PTA Treasurer  |  Evergreen Elementary - Midlothian, VA  |  09/2018 - 08/2020

 

  • Oversaw all financial operations, including budgeting, tracking expenditures, and ensuring accurate and transparent reporting for the organization.

Timeline

Customer Success Manager

The Wright Group
01.2023 - Current

Marketing Coordinator

The Wright Group
01.2022 - 01.2023

Engagement Specialist

The Wright Group
11.2020 - 01.2022

Portfolio Manager

Associa Community Group
09.2016 - 09.2017

Site Manager

Associa Community Group
11.2012 - 09.2016

Bachelor of Arts -

Christopher Newport University

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Tara Keeven