Summary
Overview
Work History
Education
Skills
Timeline
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Tara King

New York,NY

Summary

Experienced e-commerce professional with a proven track record in account management, strategic planning, and relationship cultivation. Skilled in driving revenue growth through effective collaboration, data-driven insights, and project management

Overview

5
5
years of professional experience

Work History

National Account Manager, Digital

Coty
11.2023 - Current
  • Manage digital account revenue exceeding $60M through partnerships with Nordstrom, Saks, QVC, Net-A-Porter, GoPuff, and ASOS
  • Cultivate and maintain relationships with key account partners, ensuring mutual success and growth by managing daily requests and collaborating closely with internal and external teams.
  • Manage annual forecasts and trade spend, conducting ROI analysis to optimize performance and drive consumption and profitability
  • Identify and monitor clear growth strategies, conduct regular quarterly and yearly business reviews, and track performance progress and identify areas for improvement.
  • Identify and monitor clear growth strategies, conduct regular quarterly and yearly business reviews, and track performance progress and identify areas for improvement
  • Manage end-to-end digital marketing campaigns, including securing funding approval from finance, selecting campaigns, and conducting post-mortem wrap reports
  • Design and execute tailored promotional programs for each account, leveraging current business trends and fiscal year goals to maximize impact and growth.
  • Effectively communicate key risks and opportunities to leadership and cross-functional teams, ensuring alignment and informed decision-making.

Key Account Manager, Digital

Coty
09.2022 - 11.2023
  • Held ownership of Coty’s Pure-player account portfolio, fostering strong relationships and driving growth through strategic planning and execution.
  • Monitored sales trends and performance metrics to identify opportunities for optimization and growth, leveraging data insights to inform decision-making.
  • Managed budget allocation for full-funnel media campaigns, ensuring optimal ROI and maximizing impact.
  • Collaborated with stakeholders to negotiate key contract terms and requirements, driving cost savings and optimizing partnership agreements.
  • Evaluated campaign success through rigorous analysis of performance metrics and customer feedback, utilizing insights to refine strategies and drive continuous improvement.

Account Executive, Digital

Coty
03.2021 - 09.2022
  • Led the setup of new Global Pure-Player accounts in collaboration with cross-functional teams, ensuring seamless integration and alignment with business objectives.
  • Managed business health by monitoring inventory levels, performance metrics, and key financial indicators, providing recommendations for optimization and improvement.
  • Collaborated closely with global fashion houses and creative agencies to ensure timely delivery of digital assets, content, and copy for product pages and media campaigns.
  • Managed digital marketing strategy for Pure-Player accounts
  • Spearheaded creation of project trackers to monitor campaign performance, budgets, and sales lift

Assistant Buyer

SoulCycle Inc.
10.2019 - 05.2020
  • Managed end-to-end strategic vendor relationships, including selection, day-to-day management, and reporting.
  • Contributed to new account setup and fostered supplier partnerships through deal sourcing, trend analysis, and contract negotiation.
  • Oversaw open-to-buy plan alignment with buying strategies and financial plans.
  • Generated purchase orders and meticulously tracked each order to completion.

Merchandising Assistant

Tory Burch
10.2018 - 12.2019
  • Managed international outlets to ensure product assortment and pricing matched consumer trends.
  • Reported Merchandising and Sales KPIs to senior leadership, guiding future strategies.
  • Collaborated with finance to create accurate forecasts.
  • Designed and adjusted promotional strategies for international markets.
  • Monitored store inventory and provided allocation recommendations.
  • Directed pricing strategies for all international outlets.

Education

Associate of Science - Business

Virginia Tech
Blacksburg, VA
05.2017

Skills

Relationship Management

Strategic Planning

Data Analytics

Project Management

Timeline

National Account Manager, Digital

Coty
11.2023 - Current

Key Account Manager, Digital

Coty
09.2022 - 11.2023

Account Executive, Digital

Coty
03.2021 - 09.2022

Assistant Buyer

SoulCycle Inc.
10.2019 - 05.2020

Merchandising Assistant

Tory Burch
10.2018 - 12.2019

Associate of Science - Business

Virginia Tech

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Tara King