Tara King

Tara King is an accomplished Customer Experience Director with over 20 years of expertise in CX strategy and implementation, CRM/data management, customer retention, learning and development, and business transformation. Proficient across diverse industries including automotive, retail, and manufacturing, Tara is acknowledged for consistently surpassing sales objectives and driving business growth.

As the Director of Customer Experience for Gibraltar Building Accessories Division, Tara developed and implemented a comprehensive CX strategy and roadmap to increase customer satisfaction and loyalty. Tara also designed a Voice of the Customer program to capture customer insights and feedback and implemented robust tracking and monitoring systems to measure the impact of CX initiatives, ensuring their effectiveness and alignment with organizational goals. Her leadership has resulted in significant achievements, including a 78% reduction in CSR order entry errors, saving $400k, and a 43% decrease in retail fines, saving $2 million over two years.

During her 20 years with Volvo Cars USA, Tara held multiple senior roles where she led network-driven transformations, developed best practices for retailer profitability, collaborated on curriculum development, and managed vendor relationships to optimize customer satisfaction and loyalty efforts. Her strategic thinking and dedication are demonstrated by a 20% increase in retail volume and a 30% growth in aftersales business.

Tara excels in fostering seamless customer interactions and improving customer relationships through comprehensive CX strategies. Her engaging and pleasant personality has been instrumental in establishing strong relationships with key stakeholders and enhancing collaboration towards shared goals of improved customer experiences.

Tara's commitment to excellence is underscored by her Management Certification from the Yale School of Management and advanced education from The Ritz-Carlton Leadership Center and Sotheby's Institute of Art. In 2023, Tara was named one of CIO Review’s Top 10 Customer Experience Leaders.

Outside of her professional life, Tara enjoys cooking, traveling, and spending time with family and friends. She is also an active community volunteer, contributing to local charities and making a positive impact beyond the workplace.