Tara King
Washington,DC
Summary
Senior Account Manager with a strong history of driving digital sales growth through innovative strategies and effective relationship management. Skilled in data analytics to enhance campaign performance and improve operational efficiencies, resulting in substantial revenue growth. Proven ability to tackle complex challenges with confidence and precision, fostering collaboration across diverse teams.
Overview
8
8
years of professional experience
Work History
Senior Account Manager, Digital
L'Oréal
New York, NY
07.2024 - Current
- Led digital sales strategy for multi-million accounts, achieving yearly targets and driving customer loyalty.
- Built strategic relationships with partners for high-visibility promotions and organic exposure.
- Conducted weekly analyses to track performance and mitigate sales risk, unlocking growth opportunities.
- Managed digital marketing budgets, strategy, and post-mortem analysis across full-funnel media campaigns.
- Optimized L'Oreal luxury brand portfolio through SEO, site maintenance, and promotional tracking.
- Directed new product lifecycle, ensuring top-tier go-to-market strategies for seamless experiences.
- Leveraged analytics and industry trends to refine product and media strategies.
National Account Manager, Digital
Coty
New York, NY
11.2023 - 07.2024
- Managed key digital accounts, including Nordstrom, Saks, and QVC, generating over $60M in revenue across 8+ luxury brands.
- Owned and monitored digital sales forecasts and conducted weekly business analyses to identify improvements for increased consumption and profitability to achieve year-end targets.
- Drove a 16% YoY increase in sales performance through conversion-focused media campaigns, site optimizations, and new customer acquisition tactics.
- Collaborated with Trade Marketing to create joint business plan targets and develop omni-channel brand growth strategies.
- Utilized data analytics platforms, such as Power BI, UGAM, Syndigo, and Circana, to evaluate customer data, online traffic, and market trends to optimize Coty's digital presence, resulting in a 550 bps YoY improvement in digital penetration.
- Partnered with Finance to secure digital media budget approval for full-funnel campaigns, driving over $1.6M in ad-attributed sales.
- Led the launch of Coty's ultra-premium skincare brand, Orveda, across key e-retail distribution channels.
- Developed and managed two direct reports overseeing luxury pure-players Net-A-Porter and Neiman Marcus.
Key Account Manager, Digital
Coty
New York, NY
09.2022 - 11.2023
- Generated $35 million profit by managing digital accounts such as Nordstrom and GoPuff.
- Executed sales strategies across 8+ luxury brands, resulting in 12% digital growth.
- Performed weekly analyses to pinpoint revenue opportunities and shared insights with stakeholders.
- Directed online sampling initiatives, contributing to a 12% YoY rise in new customer acquisition.
- Worked alongside Creative and Global Fashion House teams to optimize product pages for better performance.
Account Executive, Digital
Coty
New York, NY
03.2021 - 09.2022
- Spearheaded Coty luxury brands launch on Farfetch.com, managing contract negotiations and securing approvals from fashion houses.
- Oversaw P&L management and new product setup for successful market introduction.
- Developed digital strategy and sales plans for accounts including Farfetch, GoPuff, ASOS, and Net-A-Porter.
- Collaborated with global fashion houses to pitch and secure approval for new business opportunities.
- Created project trackers to monitor campaign performance, budgets, and sales metrics for data-driven decisions.
- Ensured timely delivery of digital assets and content for product pages and media campaigns in collaboration with global teams.
Assistant Buyer
SoulCycle Inc.
New York, NY
10.2019 - 05.2020
- Oversaw open-to-buy plan alignment with partners such as Lululemon and Nike.
- Managed end-to-end strategic vendor relationships, including day-to-day management, and inventory management.
- Led weekly, monthly, and quarterly sales performance reviews for the VP of Sales to identify risks and opportunities.
- Supported buyers in preparing for key business meetings with vendors and business partners.
Merchandising Assistant
Tory Burch
New York, NY
10.2017 - 12.2019
- Managed eight international stores to ensure product assortment and pricing aligned with consumer trends.
- Created and optimized promotional strategies, adapting to the international business landscape.
- Monitored inventory levels at each store and made weekly recommendations to allocation.
Education
Bachelor of Science - Apparel, Housing, And Resource Management
Virginia Tech
Blacksburg, VA05-2013
Skills
- Excel and PowerPoint
- Salesforce and HubSpot
- Google Analytics and Power BI
- Salsify and Tableau
- Project management with Asana
Timeline
Senior Account Manager, Digital
L'Oréal
07.2024 - Current
National Account Manager, Digital
Coty
11.2023 - 07.2024
Key Account Manager, Digital
Coty
09.2022 - 11.2023
Account Executive, Digital
Coty
03.2021 - 09.2022
Assistant Buyer
SoulCycle Inc.
10.2019 - 05.2020
Merchandising Assistant
Tory Burch
10.2017 - 12.2019
Bachelor of Science - Apparel, Housing, And Resource Management
Virginia Tech