Summary
Overview
Work History
Education
Skills
Awards
Volunteer Experience
Timeline
Generic

Tara Maczko

Castle Rock,CO

Summary

Dynamic Sales Director with over two decades of proven experience in developing and implementing strategic sales initiatives and processes. Skilled in client relationship management and consultative selling to drive revenue growth. Recognized for building and leading high performing sales teams and fostering cross-departmental collaboration. Committed to surpassing targets through innovative strategies and providing value-driven solutions

Overview

26
26
years of professional experience

Work History

Senior Director Professional Services Sales

Pluralsight
01.2023 - Current
  • Guided, trained, and mentored a team of global sellers to drive pipeline creation and revenue growth for Professional Services, including instructor-led training
  • Oversee and optimize sales processes and strategy, including forecasting, prospecting, risk analysis, pitch, and negotiation
  • Initiated the development of new processes and methodologies that have resulted in a 95%+ quarterly team forecast accuracy and a 15% increase in YOY revenue
  • Cultivate a culture of continuous improvement through collaborative initiatives with Delivery, Enablement, Operations, and Skills Sales teams and leaders
  • Served as Interim VP for 8 months, taking charge of reporting on core sales metrics and overall revenue goals for the organization.

Regional Director Acquisition Sales

Pluralsight
03.2022 - 12.2022
  • Recruited, trained, and led a team of Enterprise sales professionals focused on acquiring new customers
  • Hired 4 net new sales reps
  • Managed and evaluated key performance metrics of the team, offering coaching to enhance productivity and effectiveness
  • Interacted with senior-level prospects to boost revenue growth and drive top-line sales
  • Responsible for securing 2 net new F500 logos valued at $1M and a 20% increase in revenue over the past year.

Senior Global Business Development Rep

AWS
06.2020 - 02.2021
  • Spearheaded the development and implementation of a global B2B certification strategy, taking full ownership and ensuring alignment with performance metrics
  • Orchestrated cross-functional collaboration with internal stakeholders across various teams to drive successful outcomes for certification sales
  • Conducted assessments to identify needs of T&C BDMs and customers, resulting in the implementation of global enablement programs and process enhancements that increased adoption of certification vouchers by 18%
  • Served as the internal liaison with Xvoucher to streamline onboarding processes, expand offerings, and enhance overall customer experience.

Strategic Account Executive

Pluralsight
05.2019 - 06.2020
  • Cultivated and maintained strategic partnerships with key Enterprise and Global clients to gain in-depth understanding of their business processes, challenges, and strategic objectives
  • Conducted consultations with clients to assess technology requirements and business objectives, crafting customized solutions to drive value and align with business outcomes
  • Facilitated cross-functional collaboration with product development, marketing, customer support, and other internal teams to ensure product offerings and overall customer experience surpassed expectations
  • Negotiated and closed complex acquisition deals with key decision-makers, exceeding quarterly sales targets by 20% and acquiring 5 net new enterprise logos with contracts valued over $1M.

Senior Account Executive

Janeiro Digital
04.2017 - 04.2019
  • Consulted with key IT stakeholders to identify and cultivate new business opportunities, driving technology solutions to meet desired business objectives
  • Developed and executed sales strategies to drive new business increasing revenue by 25%
  • Collaborated with cross-functional teams, serving as a primary liaison between Project Directors and clients to oversee project risks and outcomes resulting in a 95% client satisfaction rate
  • Attained 100% client retention and grew business by $1.5M.

Senior Account Executive

Gartner
07.2015 - 04.2017
  • Established and nurtured relationships with C-level executives and business leaders to retain and grow 7 key accounts valued at over $1M
  • Assessed and monitored forecast accuracy on a monthly, quarterly, and annual basis
  • Leveraged extensive industry knowledge and client business insights to identify key priorities and implement creative solutions to optimize product and service value
  • Achieved a 95% individual seat retention rate and the highest team contract upsell percentage and surpassed goals by 225% in Q2.

Global Account Manager

Lenovo
03.2014 - 07.2015
  • Orchestrated solutions-based hardware and software sales for five Fortune500 accounts, resulting in $50M in annual revenue
  • Managed relationships with key clients throughout the sales lifecycle, including RFP preparation, contract negotiations, and forecast and pipeline management
  • Fostered account and sales expansion by establishing strategic relationships founded on trust and offering expert consultations to internal account teams, decision makers, business partners, and stakeholders.

Global Account & Channel Manager

Blackberry
04.2009 - 03.2014
  • Established and upheld trust and loyalty with C-Level decision makers through thorough analysis of business objectives and development of mobility strategies and policies to drive growth, retention, and customer ROI
  • Guided customers through the full sales lifecycle, from proof of concepts to roll out and growth
  • Consistently exceeded annual targets by 120-150% as a Global Account & Channel Manager and advanced corporate retail growth by 35% year-over-year.

Named Channel Manager

SonicWall
02.2007 - 01.2008
  • Facilitated channel engagement to support territory sales goals.
  • Articulated value proposition to assigned territory partners to maintain and increase share of partner business.
  • Cultivated and developed strategic partnerships to build assigned territory.
  • Developed solid working knowledge of products to understand benefits to potential customers.

Director of Enterprise Sales

SitterCity
09.2005 - 11.2006

Account Executive

Verizon Wireless
08.2003 - 09.2005

Director of Sales

Dynamic Wireless
06.2002 - 01.2003

Indirect Sales Manager

T-Mobile
05.1998 - 06.2002

Education

Bachelor of Science - Human Development & Family Studies

Colorado State University
05.1992

Skills

  • Solution Selling
  • Cross-Functional Collaboration
  • Strategic Planning
  • Collaborative Leadership
  • Team Management
  • Communication
  • Sales Process
  • Adaptability
  • Creativity
  • Self-motivated
  • Stress Management

Awards

  • 2020, Presidents Club, Pluralsight, Top sales rep accomplishing 135% to plan
  • 2019, Pipeline Achiever, Pluralsight, Recognized as the top 1% of sales executives for generating the most sales pipeline
  • 2015, Top Achiever, Lenovo, Top achiever accomplishing 104% to plan
  • 1999, Directors Club, T-mobile, Top Producing sales rep and manager 3 years in a row (1999,2000,2001)

Volunteer Experience

2020, 2021, Mentor & Resume Coach, Year Up

Timeline

Senior Director Professional Services Sales

Pluralsight
01.2023 - Current

Regional Director Acquisition Sales

Pluralsight
03.2022 - 12.2022

Senior Global Business Development Rep

AWS
06.2020 - 02.2021

Strategic Account Executive

Pluralsight
05.2019 - 06.2020

Senior Account Executive

Janeiro Digital
04.2017 - 04.2019

Senior Account Executive

Gartner
07.2015 - 04.2017

Global Account Manager

Lenovo
03.2014 - 07.2015

Global Account & Channel Manager

Blackberry
04.2009 - 03.2014

Named Channel Manager

SonicWall
02.2007 - 01.2008

Director of Enterprise Sales

SitterCity
09.2005 - 11.2006

Account Executive

Verizon Wireless
08.2003 - 09.2005

Director of Sales

Dynamic Wireless
06.2002 - 01.2003

Indirect Sales Manager

T-Mobile
05.1998 - 06.2002

Bachelor of Science - Human Development & Family Studies

Colorado State University

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Tara Maczko