Tara Moreland
Los Angeles,CA
Summary
Senior Business Development Leader/Sales Director with 19 years of experience in driving revenue growth and market share expansion. Proven track record of developing and executing strategic sales plans that enhance team performance and client satisfaction. Expertise in building lasting client relationships and implementing innovative sales techniques that exceed revenue targets. Committed to leveraging leadership skills to foster a high-performing sales culture.
Overview
12
12
years of professional experience
Work History
Western Sales Director
SIRE SPIRITS
09.2023 - 12.2024
- Company Overview: Branson Cognac, Le Chemin Champagne
- Spearheaded all sales activities increasing annual sales by 43%
- Expert in Distributor Management across all channels: pricing strategies, programming, forecasting
- Created yearly budgetary protocols to determine ROI on planned programs leading to a revenue increased revenue of $4,800,000+ in sales
- Streamlined operations for distributor sales teams, improving presence in diverse retail and craft outlets.
- Oversaw point-of-sale merchandising to boost sales.
- Oversaw strategic guidance and development for Market Manager team.
- Organized monthly team meetings, provided training, and guided the team to achieve monthly quotas and focus brand objectives
- Market Strategy & Execution. Developed and implemented local sales strategies, including pricing, key market focus, and KPIs
- Planned and executed market work such as surveys, blitzes, and account visits
- Drove execution and evaluation of all National and Local programs, including Strategic Account initiatives
- Executed comprehensive control over local sales activities.
- Planned quarterly meetings to outline incentives, tools, and focus brands
- Developed strategic relationships with key stakeholders in both On- and Off-Premise markets.
- Owning relationships with local key accounts and oversaw progress against account-specific goals
- Assessed brand success through proactive analysis.
- Implemented CRM systems to streamline sales processes and improve customer relationships.
- Developed and implemented strategic sales plans to increase customer base and ensure customer retention.
Western Regional Sales Director
Ghost Tequila
10.2021 - 09.2023
- Achieved a 22% increase in annual sales through strategic market development.
- Continuous optimization and expansion of account network contacts and buyers
- Kept sales goals on track with the development of all KPIs, targets, and incentives
- Management and execution of all new RFP opportunities within the grocery and on-premise chain divisions
- Activations in Costco, AVP, Kroger, Walmart, TWM, BevMo and Raley’s
- Outperformed targets by initiating activations within grocery stores and restaurant chains.
- Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
- Held weekly meetings with each representative to talk one-on-one, resolve issues and provide tailored training.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Performed regular reviews of existing accounts to identify areas of improvement or potential upselling opportunities.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Vice President of Sales National
Copalli Rum
03.2018 - 02.2021
- Successfully managed Master Vendor Programs, generating more than $5M each year.
- Increased new account activations by 30% year-over-year, showcasing a robust sales strategy
- Drove annual company revenue growth by developing 75% of total earnings.
- Implemented effective recruitment and retention strategies to drive consistent talent acquisition aligned with client business objectives.
- Served as primary liaison to Distributor Senior Managers, achieving business goals through precise sales forecasting.
- Sourced, evaluated, and cultivated prospective buyers to forge strategic partnerships tailored to client needs, enhancing service flexibility according to company size.
- Spearheaded initiatives for acquiring new business, contributing to long-term success.
- Negotiated contracts to secure favorable terms and pricing for both parties.
- Facilitated distributor partnerships to successfully initiate Copalli Rum's nationwide introduction.
- Supervised trade spending within budget to maximize ROI and maintain operational efficiency
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
Vice President of Sales, Director National Accounts
Tequila Partida
07.2012 - 03.2018
- Developed strategic key relationships that drove a significant 69% increase in case sales nationally
- Oversaw a Business Unit responsible for 50% of U.S
- Operations, with complete P&L accountability and strategic financial decision-making to optimize operational efficiencies
- Led initiatives that positioned the region as the top U.S
- Distributor for sales growth
- Vaulted Tequila Partida's sales from 4,100 to 45k+ cases and a revenue increase of $8,000,000
- Expanded market presence by securing partnerships with prestigious Regional and National Account groups such as Costco, AVP and Kroger through targeted outreach efforts
- Directed a high-performing sales team of eight territory managers to boost retail engagement, implement marketing initiatives, optimize inventory, and develop pricing strategies
- Managed a diverse distributor network across the US ensuring optimal market penetration and exemplary performance
Education
Cosmetology - Business Administration And Management
Aveda Institute
Covington, LA01-1994
Skills
- IDIG VIP
- MHW, Park Street Navigator, ERNDC, Microstrategy, Compass, EOS
- Microsoft Office Suite, Microsoft Teams, Salesforce, Adobe Acrobat, Microsoft Office Proficiency, Oracle CRM
- Strategic Brand Development
- Distributor Network Management
- Trade Marketing Expertise
- Annual Business Planning
- Sales Team Leadership
- Market Expansion Strategies
- Pricing Strategy Analysis
- Annual Revenue Growth
- Talent Acquisition and Retention
- Business Forecasting
- Strategic Partnership Development
- Contract Negotiation Skills
- P&L Accountability
- Regional Sales Leadership
- National Account Partnership
- Inventory Optimization
- Pricing Strategy Development
Volunteer Experience
- Boosted fundraising efforts, securing valuable donations through targeted campaigns.
- Collaborated with other nonprofit organizations to develop joint initiatives that benefited the broader community at large.
- Supported animal welfare, caring for animals and facilitating adoption events.
- Enhanced community engagement by organizing and leading local clean-up events and food drives
Prior Experience
- Western Division Sales Manager, Leblon Cachaca
- National Sales Manager, AsomBroso Tequila
- Owner/Operator Noland Stewart Salon
Timeline
Western Sales Director
SIRE SPIRITS
09.2023 - 12.2024
Western Regional Sales Director
Ghost Tequila
10.2021 - 09.2023
Vice President of Sales National
Copalli Rum
03.2018 - 02.2021
Vice President of Sales, Director National Accounts
Tequila Partida
07.2012 - 03.2018
Cosmetology - Business Administration And Management
Aveda Institute
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