Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Tara Naughter

Carpinteria,CA

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Prepared to bring 15+ years of progressive experience and take on a challenging position with opportunity to make lasting impact on company and customer success.

Overview

9
9
years of professional experience

Work History

Senior Campaign Marketing Manager

SecureDocs, an Onit Company
08.2016 - 06.2023
  • Executed multi-channel integrated marketing programs for B2B SaaS products, including SecureDocs virtual data room software, ContractWorks contract management software, and ReadySign electronic signature software, to drive growth, retention, and revenue.
  • Executed nurture programs using appropriate content and messaging based on buyer’s journey model with goal of moving leads faster through marketing funnel
  • Developed database emails aimed at moving leads further down marketing funnel and generating MQLs
  • Prepared campaign and brand messaging strategies for social and paid media
  • Assisted with SEO initiatives aimed at increasing domain authority and keyword rankings
  • Planned, developed, and published long-form & short-form content including Ebooks, whitepapers, and blogs with an emphasis on SEO keyword specific content and thought leadership content
  • Utilized market trends and target audience statistics to effectively and appropriately market products
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions
  • Implemented marketing strategy for both demand generation and customer retention/training webinars and hosted webinars & Q&A sessions
  • Assisted in managing third party agencies/vendors involved in development and execution of projects such as SEO, web development, and graphic design
  • Managed social media advertising to attract potential customers and build solid networking and community around each product's brand
  • Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization

Marketing Manager

Lee & Associates Commercial Real Estate
09.2014 - 02.2016
  • Responsible for the brand and agent marketing for three commercial real estate offices
  • Designed & Implemented email marketing campaigns: including messaging, content, email analytics and reporting
  • Managed the creative direction, copy/messaging creation, post management & response management for all Lee & Associates - Central Coast social media channels including: Twitter, Facebook, LinkedIn and Google+
  • Wrote press releases highlighting closed transactions and new business ventures for Lee & Associates - Central Coast and distributed the releases to local and national press/media channels
  • Managed an advertising budget and strategic campaign to promote the Lee & Associates - Central Coast brand
  • Designed commercial real estate brochures, listing presentations, custom presentations and print ads for the Lee & Associates - Central Coast brand
  • Maintained the Lee & Associates - Central Coast website implementing timely copy and content updates

Education

Professionial Certificate - Graphic Design And Visual Communication

University of California, Santa Barbara
Santa Barbara, CA
06.2009

Bachelor of Science - Early Childhood Education

The College of Saint Rose
Albany
05.2004

Skills

  • Marketing Strategy Development
  • Lead Generation Campaigns
  • Database Management
  • Digital Marketing Strategy
  • Social Media Campaigns
  • Brand Messaging
  • Content Marketing
  • Trade Show Coordination
  • Public and Media Relations
  • Direct Email Campaigns
  • Customer Relation Management
  • Multichannel Marketing
  • Adobe Creative Suite
  • Hubspot Marketing Hub
  • Microsoft Office Suite
  • Salesforce CRM Software

Accomplishments

  • Won the Q4 2021 MVP Award for the highest # of MQLs recorded for SecureDocs Virtual Data Room

Timeline

Senior Campaign Marketing Manager

SecureDocs, an Onit Company
08.2016 - 06.2023

Marketing Manager

Lee & Associates Commercial Real Estate
09.2014 - 02.2016

Professionial Certificate - Graphic Design And Visual Communication

University of California, Santa Barbara

Bachelor of Science - Early Childhood Education

The College of Saint Rose

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Tara Naughter