Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Tara Nunan

Tara Nunan

MBA Professional
Ocean Pines,Maryland

Summary


Respected and self‐motivated professional with 20+ years of experience in marketing, sales, operations, and hospitality. A team player who is analytical, attentive to detail and able to work in a fast paced environment. Proficient in managing multiple projects simultaneously while adhering to the budgetary guidelines. Proficient in prioritizing and completing tasks in a timely manner, yet flexible to multitask when necessary. Customer focused with diverse industry experience including hospitality, publishing, non-profit and retail. Enjoys learning new programs and processes.

Overview

22
22
years of professional experience

Work History

General Manager

Harrison Group
Ocean City
05.2015 - Current
  • Ensure full compliance to hotel operating controls, SOP's, policies, procedures and service standards.
  • Lead all key property issues including capital projects, customer service and refurbishment.
  • Responsible for preparation, presentation and subsequent achievement of hotel's annual Operating Budget, Marketing & Sales Plan and Capital Budget.
  • Ensure that monthly financial outlooks are on target and accurate.
  • Maximizing room yield and hotels / resort revenue through innovative sales practices and yield management programs.
  • Helping in the procurement of operating supplies and equipment, and contracting with third-party vendors for essential equipment and services.
  • Implemented successful business strategies to increase revenue and target new markets.
  • Formed and sustained strategic relationships with clients.
  • Developed service and sales strategies to improve retention and revenue.
  • Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
  • Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
  • Collaborated with others to discuss new opportunities.
  • Managed labor and property expenses to achieve maximum flow-thru to bottom line.
  • Developed strategies to maximize profits through cost control and revenue generation initiatives.
  • Analyzed market data to identify trends in occupancy rates, pricing strategies.
  • Maintained open communication with team members and stakeholders, resulting in successful project outcomes.
  • Guided management and supervisory staff to promote smooth operations.

Operations Manager

Sunburst Hospitality
Ocean City
11.2010 - 05.2015

Senior Marketing Manager

Wolters Kluwer Health
Baltimore
01.2010 - 07.2010
  • Wrote and developed go-to marketing strategies supporting educational adoption process for specific lists and titles with a total value of $19M.
  • Responsible for successful execution of all tactical product marketing plans, including all activities outlined in marketing plans including direct mail and advertising, sales tools and national sales meeting presentations, wholesale/retail merchandising, Internet, social media.
  • Played a role in product development process, revision planning, and other development milestones.
  • Responsible for development and management of marketing budget.
  • Prepare and present product training presentations to both internal and external customers.
  • Monitored and analyzed marketing message effectiveness, campaign results and overall effectiveness of go-to marketing strategies.
  • Worked with creative agencies and marketing support staff overseeing development of copy, format, and design of all promotional materials.
  • Identified new markets by gathering, providing and analyzing competitive information and sales trends.
  • Developed and maintained working relationships with authors to provide additional insight to marketing and sales potential of products.
  • Spent time in the field meeting with all levels of customers including bookstores, exhibits, focus groups, to identify market needs, sales trends, and increase general market knowledge.
  • Performed other related marketing tasks as needed that may be higher-level corporate projects, task forces, and operational excellence initiatives.

Senior Retail Sales & Marketing Manager

Wolters Kluwer Health
01.2005 - 01.2010
  • Market product lines for multiple channels with a budgeted value up to $100 million dollars.
  • Sales Manager for a pilot program to sell to the Resident market which increased incremental sales by 17%.
  • Created marketing programs that increased incremental sales by 26% - with a budgeted increase of 5-7%.
  • Work with publishing units to forecast sales for upcoming product proposals.
  • Create and present product presentations for wholesaler vendors and sales representatives.
  • Create and implement cooperative marketing strategies with Amazon, Borders, and Barnes & Noble.
  • Assist College/Health Science Bookstores with their annual marketing initiatives through merchandising, events, outreach, e-blasts, viral marketing, and web portals.
  • Develop and implement extensive marketing plans.
  • Monitor and analyze results of individual promotional projects for future strategic adjustments.
  • Assist Director of Wholesale/Retail Marketing in developing annual sales and expense budgets.
  • Prepare multiple Industry Analysis and Situation Analysis.

Marketing Manager

Journal Division, Wolters Kluwer Health
Baltimore, Maryland
01.2002 - 01.2005

Education

MBA - Marketing

University of Baltimore
Baltimore, MD

Skills

Project Development & Managementundefined

Accomplishments

  • Mu Kappa Tau Honor Society
  • Sigma Iota Epsilon Honor Society

Timeline

General Manager

Harrison Group
05.2015 - Current

Operations Manager

Sunburst Hospitality
11.2010 - 05.2015

Senior Marketing Manager

Wolters Kluwer Health
01.2010 - 07.2010

Senior Retail Sales & Marketing Manager

Wolters Kluwer Health
01.2005 - 01.2010

Marketing Manager

Journal Division, Wolters Kluwer Health
01.2002 - 01.2005

MBA - Marketing

University of Baltimore

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