Hi, I’m
Tara Pielaet
Ventura,CA
Summary
Results-oriented senior executive with extensive experience in leading sports marketing strategies to drive fan engagement, brand loyalty, and revenue growth. Proven expertise in aligning marketing initiatives with organizational goals, leveraging data-driven insights, and creating memorable campaigns that resonate with sports audiences. Developed skills in strategic planning, market research, and brand development within a fast-paced corporate environment. Adaptable and innovative professional with a talent for designing and implementing strategic marketing campaigns, utilizing market research and data analysis to drive brand awareness and customer engagement. Visionary with a rich history in leading comprehensive marketing strategies and driving brand growth, successfully spearheading high-impact campaigns to achieve strategic goals. Creative marketing executive well-educated in web-based advertising, data analysis, and publication marketing, recognized for utilizing diverse marketing methods and tactics to develop highly successful and award-winning marketing programs and advertising campaigns. Spearhead strategic marketing campaigns by developing custom events and engaging digital content, effectively handling all support needs with skill and accuracy through cross-functional collaboration. Demonstrated history of successfully planning and executing multi-channel approaches to market diverse brands.
Overview
21
years of professional experience
Work History
Rated Sports Group
Chief Marketing Officer
01.2010 - Current
Job overview
- Developed and executed strategic sports marketing plans aligned with organizational goals, achieving 400% increase in overall sales or sponsorship revenue.
- Managed brand identity and reputation, fostering strong connections with fans and stakeholders.
- Directed digital marketing campaigns, including SEO, social media, content marketing, email, and paid advertising.
- Activated sponsorships and partnerships, delivering measurable value for corporate partners and enhancing brand visibility.
- Conducted market research to analyze fan behavior and emerging trends, informing targeted marketing strategies.
- Designed and implemented fan engagement and loyalty programs, increasing retention rates exponentially.
- Leveraged data analytics to measure campaign performance and optimize ROI.
- Built and led a high-performing marketing team, fostering collaboration and innovation.
- Managed a multimillion-dollar marketing budget, ensuring cost-effective allocation of resources.
- Collaborated with cross-functional teams, including operations and sales, to align marketing efforts with overall business objectives.
- Stayed ahead of sports industry trends and technologies to maintain a competitive edge.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Analyzed market trends and consumer insights to inform product positioning and promotional tactics.
- Collaborated with cross-functional teams to align marketing initiatives with business objectives.
Swift News
Production Director
01.2005 - 06.2010
Job overview
- Served as the Production and Creative Manager for Swift News in Northern California and Reno.
- Oversaw the creation and execution of multimedia marketing campaigns, ensuring alignment with brand vision and audience engagement goals.
- Managed production schedules, creative teams, and resources to deliver high-quality results on time and within budget.
- Collaborated cross-functionally to develop innovative content strategies that drove audience growth and retention.
- Managed graphic design staff and ensured all newspaper deadlines were met with efficiency and precision.
- Redeveloped the production flow of ad and editorial schedules to efficiently streamline workload and boost overall productivity.
- Spearheaded the implementation of new design software and tools to modernize workflows and improve team efficiency.
- Conducted regular training sessions and workshops to enhance team skills and align with industry trends.
- Maintained consistent communication with stakeholders to ensure alignment on goals and project milestones.
- Analyzed performance metrics and applied insights to optimize processes and achieve measurable improvements in production quality and speed.
- Directed production schedules, ensuring timely delivery of news content across multiple platforms.
- Collaborated with editorial teams to streamline workflows and enhance content quality.
Education
American Intercontinental University
Bachelor’s Degree from Marketing, Sports Management, Communications
01.2005
Skills
- Over a decade of expertise in sports marketing
- Analytical and strategic thinking in digital marketing
- Strong communication skills
- Dedicated work ethic
- Detail-oriented approach
- Innovative problem-solving
- Collaborative decision-making
- Critical analysis
- Strategic goal setting
- Strong interpersonal skills
- Strategic planning
- Digital marketing
- Merchandising strategies
- CRM management
- Social media proficiency
- Social media marketing
- Brand awareness
- Motivational and inspirational
- Talent acquisition
- Creative direction
- Content strategy
- Marketing analytics
- Campaign coordination
- Online advertising
- Strategic marketing
- Program management
- Media planning
- Partnership development
- Product launches
- Influencer marketing
- Sales promotion
- Business development
- Product positioning
- Corporate communications
- Revenue generation
- Contract negotiation
- Promotional campaigns
- Customer segmentation
- Vendor management
- User experience
- Web analytics
- Mobile marketing
- Product development
- Integrated marketing
- Collateral development
- E-commerce strategies
- Marketing leadership
- Return on investment
- Creative design management
- Senior management mentoring
- Establishing KPI metrics
- Sales meetings and conferences
- Marketing channel development
- Business branding
- Multimedia communications
- Traditional marketing strategies
- Partnership management
- Design oversight
- Digital marketing expertise
- Direct email marketing
- Strong time management
- Customer Service-oriented
- Strategic thinker
- Training and mentoring
- Recruitment and hiring
- Social media engagement
- Marketing plan development
- Graphic design
- Sales strategies
- Project management
- Branding
- Social media expert
- Presentations
- Website maintenance
- Data analytics
- Quantitative and qualitative market research
- Event planning
- Account management
- Special events planning
- Sales promotions
- Performance metrics analysis
- Campaign planning
- Research
- E-mail and direct mail marketing campaigns
- Campaign management
- ROI analysis
- Marketing plans
- Online and mobile consumer marketing tools
- Proficiency in [technology]
- Product lifecycle management
Accomplishments
- Increased global eCommerce sales by 25% in one year.
- Increased net revenue by 400% by spearheading and leading a comprehensive marketing campaign over a 5 year Series.
- Supervised team of 40 staff members.
Career Path
- Gained foundational experience in various sports marketing roles, advancing to mid-level management.
- Progressed to senior leadership positions, demonstrating a proven ability to drive growth through innovative sports marketing strategies.
- Achieved the role of Chief Marketing Officer by delivering impactful results and leading high-performing teams in the sports industry.
Timeline
Chief Marketing Officer
Rated Sports Group
01.2010 - Current
Production Director
Swift News
01.2005 - 06.2010
American Intercontinental University
Bachelor’s Degree from Marketing, Sports Management, Communications
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