TARA STOLL
Holly Springs,NC
Summary
Dynamic communications leader with 20+ years' experience in media relations, strategic communications, and content creation. Proven expertise in news gathering and reporting, video production, graphic design, and social media management across diverse sectors. Skilled in developing and executing comprehensive strategies to enhance organizational visibility and engage stakeholders. Strong track record of fostering collaborative relationships with media outlets, stakeholders, and internal teams. Adept at leveraging emerging technologies to amplify brand presence and drive key messaging objectives. Passionate about delivering innovative solutions that elevate brand recognition in competitive landscapes.
Overview
25
25
years of professional experience
Work History
Site Manager
GiGi’s Playhouse Raleigh
01.2022 - Current
- Oversee daily operations, managing various personnel
- Work with families experiencing disability, including navigating special education system and IEP process
- Prepare monthly reports for board of directors, including donor summaries, social media analysis, and stakeholder impact
- Prepare monthly expense reports, annual budget of $580k
- Write and report for operational & restricted grants
- Data management (Salesforce) - more than 10k records
- Oversee and perform marketing functions, including social media platforms (SOCi), website, mass emails (Marketing Cloud), and graphic design
- External relations, including news outlets & various community partners
Executive Director
The Arc Jackson County
08.2020 - 01.2022
- Worked closely with organizational leadership and board of directors to guide operational strategy
- Built relationships with donors, government officials and other organizations to secure funding and support for organization - increase revenue by over 700% in shore tenure
- Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment
- Exercised appropriate cost control to meet budget restrictions and maximize profitability
- Oversaw and performed marketing tasks, including website design and social media platforms
Family Network Facilitator
Oregon Consortium Of Family Networks
08.2018 - 08.2020
- Connected families who experience disability to one another and community resources
- Led families with principles of LifeCourse Trajectory
- Consulted with and trained community partners on offering welcoming spaces to all
- Administrative work, including budgeting, monthly newsletter, website updates, quarterly report, Mailchimp communications, social media communications
Video Communications Producer
Missouri Western State University
12.2000 - 04.2020
- Closely worked with PR/Marketing on campaign ideas/materials, including concept and design
- Managed student staff
- Closely worked with faculty and staff; software and camera-presence training
- Performed all facets of video production from pre to post
- Graphics and design
- Managed all video communications tools (Panopto, Zoom, etc.) used by university faculty, staff, and students, including training, troubleshooting, and admin duties
Television News Reporter
KQTV
08.1999 - 10.2000
- Participated in editorial meetings to discuss story ideas and content
- Edited, proofread, fact-checked content for accuracy
- Reported from field locations and wrote & produced stories under tight deadlines
- Wrote, shot, and edited all produced content
- Developed and fostered relationships with various community partners
- Substituted as anchor when needed
Education
MAS in Assessment - K-12 Cross Categorical Special Education
Missouri Western State University
St. Joseph, MO12.2021
Bachelor of Science - Communications
Missouri Western State University
Saint Joseph, MO2000
Skills
- Accomplished news reporter with proficiency in multimedia storytelling and Adobe Creative Suite
- Skilled in photography and videography, enhancing visual storytelling capabilities
- Effective communicator with strong verbal and written communication skills
- Demonstrates impeccable attention to detail in all aspects of work
- Creative thinker with talent for content creation and strategic planning
- Excellent interpersonal skills, fostering strong relationships with community partners
- Advocates for education at both state and national levels
- Unique management style fosters loyalty and produces results
- Efficient, hardworking, and adept at multitasking in fast-paced environments
- Proficient in social media management, enhancing organizational online presence
Timeline
Site Manager
GiGi’s Playhouse Raleigh
01.2022 - Current
Executive Director
The Arc Jackson County
08.2020 - 01.2022
Family Network Facilitator
Oregon Consortium Of Family Networks
08.2018 - 08.2020
Video Communications Producer
Missouri Western State University
12.2000 - 04.2020
Television News Reporter
KQTV
08.1999 - 10.2000
MAS in Assessment - K-12 Cross Categorical Special Education
Missouri Western State University
Bachelor of Science - Communications
Missouri Western State University
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