Tara Storozynsky
Summary
I'm a strategic content producer with over a decade of experience. My work has largely focused on communicating value to potential and existing customers, diving deep to understand customer personas' motivations, and building brand voices with humor, compassion, and trustworthiness. Track record of delivering high-quality content that delivers on KPIs, conversion, and brand impact.
Overview
12
12
years of professional experience
Work History
Content Producer
Monotype
11.2024 - Current
- Worked across teams to strategically craft marketing messaging for Monotype's acquisition of Extensis to communicate with current customers and prospects
- Developed engaging email campaigns, driving leads generation and customer retention efforts
- Spearheaded research survey questions for future industry reports
Content Producer
Extensis
09.2022 - 11.2024
- Coordinated across teams to develop messaging for the release of Extensis Connect and Connect + Insight: the new Creative Intelligence Suite platform
- Coordinated with sales teams to align content with customer acquisition goals and scale SQLs quarterly
- Produced persuasive thought leadership articles
- Followed SEO best practices and keywords to improve site traffic for targeted audiences
- Supported Demand Generation objectives with compelling long-form gated content including reports and infographics
- Participated in brainstorming sessions with cross-functional teams, contributing innovative ideas for new projects or campaigns.
- Fostered strong relationships with industry influencers for potential collaborations or guest contributions to company publications.
- Identified gaps in existing content offerings, proposing new topics to address audience needs and interests.
Content Writer and Social Media Specialist
Extensis
07.2019 - 09.2022
- Developed social media content to enhance brand visibility and connect with end users and buyers alike
- Wrote compelling email content for B2B and B2C audiences, yielding a 43% open rate
- Handled multilingual content translation for French and German demographics
- Authored high-impact PPC ad and landing page copy
- Collaborated across teams to provide editing and rewriting for direct sales emails, live events collateral, channel partner relations, and PR releases
Associate Content Marketer
Selz
05.2018 - 07.2019
- Developed and executed content marketing strategies across Instagram, Facebook, Twitter, and LinkedIn
- Promoted to Associate Content Marketer after demonstrating strong performance and potential
- Leveraged Google Analytics to monitor social trends and inform content decisions
- Managed influencer relationships, fostering strategic partnerships
- Created high-converting blog content on WordPress, consistently outperforming other content
Assistant Digital Strategist & Social Media Consultant
Freelance
04.2013 - 02.2018
- Clients included wellness brands (Evolver Social Movement (now Alchemist's Kitchen), Yamuna, and Anima Mundi Herbals); art organizations (The Museum of the City of New York and Friends of Ai Wei Wei) and food and beverage (Colson Patisserie)
- Developed social media strategies for Facebook, Instagram, Tumblr, Twitter and Pinterest
- Executed daily posts across platforms which led to increased community growth and sales
- Assisted in event planning and promotion
- Made ecommerce performance recommendations, sourced products for ecommerce, and wrote supporting copy
- Acted as community manager and customer care representative as needed
- Grew one Facebook audience by 1,100% over eighteen months
Education
Bachelor of Arts - Writing
Eugene Lang College At The New School
New York, NY12.2011
Skills
- Content strategy development
- Brand storytelling
- Content production
- SEO optimization
- Sales enablement
- Demand generation copywriting
- Email marketing
- Landing page optimization
- Webinar creation
- Editing and proofreading
Hobbies and Interests
- Drawing
- Creative writing
- History
- Gardening
- Exploring the beautiful West Coast with family
Quote
Everything should be made as simple as possible, bit not one bit simpler.
Albert Einstein
Timeline
Content Producer
Monotype
11.2024 - Current
Content Producer
Extensis
09.2022 - 11.2024
Content Writer and Social Media Specialist
Extensis
07.2019 - 09.2022
Associate Content Marketer
Selz
05.2018 - 07.2019
Assistant Digital Strategist & Social Media Consultant
Freelance
04.2013 - 02.2018
Bachelor of Arts - Writing
Eugene Lang College At The New School
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