Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Tara Thomas

Tara Thomas

Mooresville,North Carolina

Summary

Revenue growth leader and coach with extensive experience in driving business performance and maximizing profitability. Strong focus on team collaboration, strategic planning, and market analysis. Known for adaptability in fast-paced environments and delivering consistent results. Proficient in sales management, customer relationship building, and financial forecasting.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Senior Executive Consultant

Onomy
04.2024 - Current
  • Evaluated current processes to develop improvement plans.
  • Gathered, documented, and modeled data to assess business trends.
  • Produced detailed and relevant reports for use in making business decisions.
  • Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
  • Delivered high-quality presentations to clients, showcasing innovative solutions to address their most pressing challenges.
  • Built strong relationships with key stakeholders, fostering collaboration and generating new business opportunities.
  • Managed multi-million dollar budgets for clients, optimizing resource allocation to achieve desired outcomes while minimizing costs.

Head of Global Sales

Social Native
12.2022 - 04.2024
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.
  • Grew revenue by 50% in first year as sales leader
  • Led a team of 10 direct reports in sales and growth
  • Executive sponsor for top 50 accounts across retail, beauty, CPG, education and insurance

Vice President of Account Development

Terakeet
02.2022 - 01.2023
  • Managed a diverse portfolio of clients, ensuring their needs were met and expectations exceeded.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Conducted market research to identify new opportunities and target markets.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Developed account planning strategies, sales opportunities and accounts with growth potential.
  • Analyzed territory performance and developed sales territory business plans.
  • Directed contract negotiations with a focus on favorable terms, mitigating risks, and securing profit margins.

Vice President of Customer Growth

SOCi
08.2021 - 02.2022
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
  • Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
  • Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
  • Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.

Regional Vice President of Sales

SOCi
08.2019 - 08.2021
  • Championed continuous improvement initiatives within the sales organization by identifying best practices, optimizing workflows, and mitigating potential risks or bottlenecks in the process pipeline.
  • Developed and executed strategic sales plans for consistent growth in the region.
  • Established strategic partnerships to drive business development and maximize revenue opportunities.
  • Fostered long-term relationships with key accounts, ensuring repeat business and sustained profitability.
  • Recruited trained, and mentored high-performing sales teams to exceed revenue targets consistently.
  • Expanded market share with targeted prospecting and effective negotiation techniques.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

Executive Sales Director

BlueSoho (Quad Inc.)
02.2017 - 01.2019
  • Built relationships with customers and community to establish long-term business growth.
  • Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
  • Achieved regional sales targets through effective territory management and relationship building with key clients.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Managed and motivated sales team to increase revenue 50% in 12 months.

Vice President of Sales and Marketing

SIM Partners (now Reputation.com)
04.2011 - 12.2016
  • Developed overall marketing strategy and support implementation.
  • Drove company branding efforts to increase market presence and brand recognition.
  • Optimized pricing strategies to maximize profitability while remaining competitive within the marketplace.
  • Managed accounts to retain existing relationships and grow share of business.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Proven ability to learn quickly and adapt to new situations.
  • Excellent communication skills, both verbal and written.
  • Skilled at working independently and collaboratively in a team environment.
  • Learned and adapted quickly to new technology and software applications.
  • Delivered consistent revenue growth by identifying new business opportunities and executing targeted sales initiatives.
  • Negotiated lucrative contracts with key clients, securing long-term revenue streams for the business.
  • Spearheaded product launches, effectively positioning products in competitive markets.

Vice President, Agency General Manager

TMP Directional Marketing
07.2001 - 04.2011
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
  • Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
  • Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
  • Championed talent development programs, promoting employee engagement and retention while enhancing overall workforce capabilities.
  • Devised and presented business plans and forecasts to board of directors.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Executed digital transformation strategy that modernized outdated systems, improving overall productivity.

Education

Bachelor of Arts - Journalism

Indiana University, Bloomington
Bloomington, IN
05-2000

Skills

  • Cross-functional team management
  • Teamwork and Collaboration
  • Problem-Solving
  • Problem-solving abilities
  • Reliability
  • Excellent Communication
  • Team Collaboration
  • Decision-Making
  • Relationship Building
  • Leadership Development
  • Self Motivation
  • Client Relationship Management
  • Employee Training
  • Strategic Planning
  • Written Communication
  • Performance Improvement
  • Performance Metrics
  • Forecasting
  • Business Development
  • Contract Negotiation

Certification

Sandler Sales

Challenger Sales


Timeline

Senior Executive Consultant

Onomy
04.2024 - Current

Head of Global Sales

Social Native
12.2022 - 04.2024

Vice President of Account Development

Terakeet
02.2022 - 01.2023

Vice President of Customer Growth

SOCi
08.2021 - 02.2022

Regional Vice President of Sales

SOCi
08.2019 - 08.2021

Executive Sales Director

BlueSoho (Quad Inc.)
02.2017 - 01.2019

Vice President of Sales and Marketing

SIM Partners (now Reputation.com)
04.2011 - 12.2016

Vice President, Agency General Manager

TMP Directional Marketing
07.2001 - 04.2011

Bachelor of Arts - Journalism

Indiana University, Bloomington

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