Tara Thorsen
Bernardsville,NJ
Summary
Creative and detail-oriented professional with 20+ years of experience in a fast-paced corporate environment focusing on data analysis and key performance indicators, now pursuing a career in influencer marketing. In addition to my corporate job, I have built a successful blog and content platform, curating timeless style inspiration and engaging a highly targeted audience. Skilled in trend analysis, visual storytelling, and brand alignment, I create compelling content that resonates with fashion-conscious consumers. Combining creativity with analytical insight, I bring a fresh perspective to the fashion industry, developing strategies that connect style and storytelling.
Overview
21
21
years of professional experience
Work History
Content Creator
The Fashion House Mom LLC
Bernardsville, NJ
04.2018 - Current
- Research target audience demographics to tailor content for maximum relevance.
- Analyze performance data to refine content strategy, leading to improved engagement metrics across all channels.
- Curate multimedia posts for increased audience interaction on various social media platforms.
- Develop content calendar to streamline production, ensuring timely publication and fostering audience growth.
- Improve community interaction on social media platforms, responding to comments and messages, fostering loyal and active community.
- Optimize website content for SEO, leading to increase in organic traffic and higher visibility in search engine results.
- Manage content distribution across multiple channels, ensuring cohesive and consistent brand message.
- Enhance reader engagement with well-researched blog posts, incorporating SEO best practices to improve search rankings.
Associate Director, Quality Analytics
Pfizer
Peapack, NJ
08.2004 - 05.2024
- Led production of compliance and performance metrics, and trending of data to support management of Key Performance Indicators.
- Coordinated stakeholder meetings to gather insights and drive collaborative decision-making, as well as present key metric data.
- Managed cross-functional teams for large-scale projects, successfully completing each on time and within budget constraints.
- Developed training materials and Quality Management Plan.
- Implemented data-driven decision-making strategies, leading to more informed business choices and positive outcomes.
Education
Master of Science - Clinical Research Management
Drexel University
Philadelphia, PASkills
- Strong presentation and communication skills
- Influencer collaboration (influencer side)
- Content strategy
- Brand storytelling
- Editorial calendar management
- Soft skills for customer engagement
- Multitasking and organization
- Trend analysis
- Creative storytelling
- Audience engagement
Websites
Timeline
Content Creator
The Fashion House Mom LLC
04.2018 - Current
Associate Director, Quality Analytics
Pfizer
08.2004 - 05.2024
Master of Science - Clinical Research Management
Drexel University