Tara Thorsen
Bernardsville,NJ
Summary
Creative and detail-oriented professional with 20+ years of experience in a fast-paced corporate environment focusing on data analysis and key performance indicators, now pursuing a career in influencer marketing. In addition to my corporate job, I have built a successful blog and content platform, curating timeless style inspiration and engaging a highly targeted audience. Skilled in trend analysis, visual storytelling, and brand alignment, I create compelling content that resonates with fashion-conscious consumers. Combining creativity with analytical insight, I bring a fresh perspective to the fashion industry, developing strategies that connect style and storytelling.
Overview
21
21
years of professional experience
Work History
Content Creator
The Fashion House Mom LLC
04.2018 - Current
- Research target audience demographics to tailor content for maximum relevance.
- Analyze performance data to refine content strategy, leading to improved engagement metrics across all channels.
- Curate multimedia posts for increased audience interaction on various social media platforms.
- Develop content calendar to streamline production, ensuring timely publication and fostering audience growth.
- Improve community interaction on social media platforms, responding to comments and messages, fostering loyal and active community.
- Optimize website content for SEO, leading to increase in organic traffic and higher visibility in search engine results.
- Manage content distribution across multiple channels, ensuring cohesive and consistent brand message.
- Enhance reader engagement with well-researched blog posts, incorporating SEO best practices to improve search rankings.
Associate Director, Quality Analytics
Pfizer
08.2004 - 05.2024
- Led production of compliance and performance metrics, and trending of data to support management of Key Performance Indicators.
- Coordinated stakeholder meetings to gather insights and drive collaborative decision-making, as well as present key metric data.
- Managed cross-functional teams for large-scale projects, successfully completing each on time and within budget constraints.
- Developed training materials and Quality Management Plan.
- Implemented data-driven decision-making strategies, leading to more informed business choices and positive outcomes.
Education
Master of Science - Clinical Research Management
Drexel University
Philadelphia, PASkills
- Strong presentation and communication skills
- Influencer collaboration (influencer side)
- Content strategy
- Brand storytelling
- Editorial calendar management
- Soft skills for customer engagement
- Multitasking and organization
- Trend analysis
- Creative storytelling
- Audience engagement
Websites
Timeline
Content Creator
The Fashion House Mom LLC
04.2018 - Current
Associate Director, Quality Analytics
Pfizer
08.2004 - 05.2024
Master of Science - Clinical Research Management
Drexel University
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