Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Tara Woolley

Tara Woolley

Carlsbad,CA

Summary

Impeccable work ethic, exceeding expectations with experienced leadership, strategic planning, and operational management. Utilizes calm and effective communication and organizational skills to drive project success. Track record of fostering productive work environments and achieving goals.

Overview

15
15
years of professional experience

Work History

Athletics Integrated Manager

Santa Fe Christian Schools
08.2020 - Current


  • Researched and implemented an integrated athletic registration, clearance, and medical training management solution to support current student profile management software, thus streamlining data collection and administrative efficiencies across multiple departments
  • Created website strategic plan and creative execution for the new Athletics website, integrating global school branding and promoting a single source solution for all sports related information
  • Maximized efficiency for sports related early releases
  • Maintain daily website updates and maintenance to ensure accuracy and relevant news
  • Facilitate, manage, and accomplish multiple tasks within established timeframes for all sports teams
  • Maintain all aspects of Athletics Communications, including promotional awareness of sports related opportunities and significant events through direct email marketing and flyer/banner creations
  • Manage and maintain all game scheduling for high school sports, including referee assignments and support game day operations
  • Manage onboarding process for new and returning coaches related to CIF certification, and support AD with ongoing training and philosophy integration
  • Coordinate across multiple departments extensive requirements for large events and banquet execution
  • Maintain positive, professional and empathetic relational interactions with all student body, parents, and the greater community
  • Manage all department program billing

Owner

Tara Cloud Photography
12.2014 - Current
  • Company Overview: Website: www.taracloudphotography.com
  • Trained and self-taught Photographer, shooting natural light, intimate interactions with families, newborns, and senior portraits
  • Maintain contract agreements, print release, editing software and skills, photo distribution and portfolio resulting in repeat clients
  • Portfolio access via Facebook: Tara Cloud Photography / IG @TaraCloudPhotography

Admissions and Office Assistant

Horizon Prep
06.2011 - 06.2012
  • Established and streamlined a more integrated approach for the preschool admissions and registration process that was more aligned with upper school, resulting in greater efficiency and school cohesiveness
  • Assisted Preschool Director with daily office operations and management
  • Scheduled preschool tours, supported Director with prospective family follow-ups, and initiated weekly status updates on all preschool leads

Senior Account Executive

MEA Digital
10.2003 - 06.2008
  • Managed teams for online execution of an all-new Odyssey Golf Website, including interactive 3-D product models, and educational gaming tool for golf enthusiasts
  • Strategized and implemented e-newsletter sign-up program for Odyssey Golf, including long-term e-database segmentation and development
  • Managed all aspects of Mitsubishi Electric Projectors online business, including website redesign, B2B and B2C lead generation, online media buying and management, and targeted search engine optimization
  • Presented account management strategies to support new business pitches to Kaplan University, Centurion Boats, and Toshiba
  • Established and refined operating procedures, which improved the efficiency of client-agency interactions
  • Developed brand strategy, competitor landscape, and creative design for The Fruit Company
  • Achievements included full website execution, B2C and B2B email promotions, and online media advertising/affiliate programs
  • Coordinated and managed Callaway Golf's online media advertising plan for the 2003 British Open, US Open Colonial Classic, and PGA major tournaments., Callaway Golf, Odyssey Putters, and Jabra
  • Coordinated and managed Callaway Golf's online media advertising plan for the 2003 British Open, US Open Colonial Classic, and PGA major tournaments

Assistant Account Executive

Saatchi & Saatchi
06.2000 - 10.2002
  • Played a key role in the interactive pre-launch/launch of the all-new 2003 Toyota Matrix
  • Managed web site maintenance with production and creative teams for Tacoma, Tundra, Celica, MR2 Spyder, Prius, RAV4 EV, Matrix, and Toyota's future vehicles and events
  • Coordinated the interactive partnership between Toyota ECHO, Seventeen Magazine, and Roxy Quiksilver, resulting in heightened ECHO awareness/brand perception in the youth market
  • Managed daily web site maintenance and coordinated model year updates

Education

Bachelor of Arts - Communications

Calvin University
Grand Rapids, MI
06.2000

ECE Certificate - Early Childhood Education

Vanguard University
Online

Skills

  • Creative, dedicated professional, entrepreneur and self-starter
  • Impressive and proven work ethic to achieve optimal goals
  • Collaborates well with all team members
  • Highly skilled to manage, delegate, and establish organization within fast-paced environments
  • Excellent written and oral communication skills
  • Self-training and development
  • Wordpress, Adobe Lightroom

Interests

  • Mom of 3, mountain girl, French Bulldog obsessed, Orange Theory addict, and lots of photography
  • I've visited 25 National Parks, and hope to visit them all in my lifetime
  • Competed in the 2001 Chicago La Salle Bank Marathon, and the 2003, 2007 San Diego's Finest City Half Marathons, 2012 Denver Rock & Roll Half, 2014 Tough Mudder in CO


Timeline

Athletics Integrated Manager

Santa Fe Christian Schools
08.2020 - Current

Owner

Tara Cloud Photography
12.2014 - Current

Admissions and Office Assistant

Horizon Prep
06.2011 - 06.2012

Senior Account Executive

MEA Digital
10.2003 - 06.2008

Assistant Account Executive

Saatchi & Saatchi
06.2000 - 10.2002

Bachelor of Arts - Communications

Calvin University

ECE Certificate - Early Childhood Education

Vanguard University

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Tara Woolley