TARA A. MCCULLOCH

• Responsible for management of hotel inventory, rates, restrictions and total revenue performance of multiple properties/brands in various regional markets, including airport, suburb and downtown markets
• Prepare and conduct revenue strategy meetings with hotel management teams emphasizing revenue growth and positive market share results
• Coach and mentor a Revenue Analyst (direct report) by providing feedback and instruction
• Responsible for annual budget spreads
• Partner with eCommerce Manager to effectively execute promotions and OTA presence

• Revenue management leader for 10-15 select service hotels across the midwest.
• Responsible for strategy initiative as well as topline budget processing
• Prepared and conducted weekly strategy calls with property teams.
• Managed and maintained systems including Marsha, One Yield, High Performance Pricing, EPIC and MARRFP.
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Daily operational pricing management of portfolio.
Develops pricing strategies, tactics, and acts upon recommendations for maximizing occupancy, ADR, and RevPar for multiple Xanterra properties.
Communicates to, partners with, and consults the Sales and Marketing teams on time periods of opportunity and risk to achieving monthly budgets and annual plan.

Works in conjunction with the Director of Sales, Marketing, Central Reservations, and Creative Design to ensure net-profitable and consumer-appealing promotions based on demand levels, as needed.

Evaluates and identifies business opportunities and risks to enhance ancillary revenue

• ● Responsible for monitoring rates and inventory for a portfolio of 28 select service hotels.
  ● Analyzing reports and available information to set up short term and long-term revenue goals and pricing recommendations, reviewing marketing promotions and wholesalers' opportunities
  ● Making sure assigned hotels are following brand and company standards for inventory management, rate setting and price integrity.
  ● Working with OTA partners as well as Travel agents on GDS loadings and visibility issues.
  ● Involved in Revenue Management training for General Managers.

• Coordinated room blocks, reservations and contracts for large groups, which required effective interpersonal communication skills as well as creative problem-solving abilities
• Served as a liaison between Sales and Operational Departments, which involved daily communication and accommodating both their needs
• Ran daily reports and planning for hotel occupancy and Source of Business reports using Hilton's ONQ and R&I systems