Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Tarah Aponte

North Fort Myers,FL

Summary

Results-driven Marketing and Project Manager with over 12 years of experience driving market growth and profitability through strategic planning and execution. Proven expertise in managing budgets, leading cross-functional teams, and optimizing marketing operations to enhance brand advocacy and customer loyalty. Adept at developing and implementing data-driven strategies to improve performance, streamline processes, and increase customer engagement.

Overview

12
12
years of professional experience

Work History

MANAGER, CREATIVE OPERATIONS AND MARKETING STRATEG

Macy's
New York, NY
01.2020 - Current

• Managed multi-million-dollar marketing budgets, ensuring alignment with sales forecasts and business objectives.

• Developed and implemented strategic marketing initiatives across multiple channels, increasing brand engagement and customer retention.

• Spearheaded large-scale projects from conception to execution, ensuring timely delivery and resource optimization.

• Led cross-functional teams to align project plans with business goals, driving operational efficiency and increased ROI.

• Strengthened influencer and creator partnerships, enhancing brand advocacy and customer engagement.

Associate Project Manager

Macy's
New York, NY
03.2018 - 01.2020

• Coordinated and executed marketing projects, ensuring strategic alignment with business objectives and deadlines.

• Managed resource allocation and resolved conflicts, optimizing project workflows and outcomes.

• Developed influencer strategies, boosting platform presence and customer engagement.

• Analyzed market trends to create targeted campaigns, resulting in increased sales and customer acquisition.

• Provided leadership and mentoring to junior team members, fostering a culture of excellence and continuous improvement.

Assistant Project Manager

Macy's
New York, NY
10.2016 - 03.2018

• Managed cross-functional projects, driving efficiency and improving delivery timelines.

• Streamlined project workflows and enhanced team collaboration, increasing productivity and reducing operational bottlenecks.

• Supported development of integrated marketing strategies to align with seasonal sales goals and market trends.

• Monitored project progress and performance, ensuring alignment with strategic objectives and KPIs.

Ecommerce Photography Analyst

DressBarn
Mahwah, NJ
01.2016 - 10.2016

• Analyzed e-commerce photography trends to optimize product presentation and improve online sales performance.

• Enhanced visual content strategies, increasing customer engagement and product discoverability.

Ecommerce Site Merchandiser

DressBarn
Mahwah, NJ
09.2013 - 01.2016

• Managed site categories and optimized product placement, driving increased visibility and customer engagement.

• Developed and executed merchandising strategies based on market trends and search data analysis.

• Spearheaded the launch of an editorial section, improving user interaction and sales performance.

Education

Master of Arts - Marketing

Pace University
Pleasantville, NY
05-2013

Bachelor of Arts - Media Communications

Pace University
Pleasantville, NY
05-2011

Skills

Marketing Strategy & Execution

Project Management

Budget Management

Cross-Functional Team Leadership

Data Analysis & Reporting

Digital & Omni-Channel Marketing

Influencer & Creator Partnerships

Vendor Management

Strategic Planning & Problem Solving

Customer Insights & Market Research

Languages

English
Native/ Bilingual
Spanish
Professional

Timeline

MANAGER, CREATIVE OPERATIONS AND MARKETING STRATEG

Macy's
01.2020 - Current

Associate Project Manager

Macy's
03.2018 - 01.2020

Assistant Project Manager

Macy's
10.2016 - 03.2018

Ecommerce Photography Analyst

DressBarn
01.2016 - 10.2016

Ecommerce Site Merchandiser

DressBarn
09.2013 - 01.2016

Master of Arts - Marketing

Pace University

Bachelor of Arts - Media Communications

Pace University
Tarah Aponte