Results-driven Marketing and Project Manager with over 12 years of experience driving market growth and profitability through strategic planning and execution. Proven expertise in managing budgets, leading cross-functional teams, and optimizing marketing operations to enhance brand advocacy and customer loyalty. Adept at developing and implementing data-driven strategies to improve performance, streamline processes, and increase customer engagement.
• Managed multi-million-dollar marketing budgets, ensuring alignment with sales forecasts and business objectives.
• Developed and implemented strategic marketing initiatives across multiple channels, increasing brand engagement and customer retention.
• Spearheaded large-scale projects from conception to execution, ensuring timely delivery and resource optimization.
• Led cross-functional teams to align project plans with business goals, driving operational efficiency and increased ROI.
• Strengthened influencer and creator partnerships, enhancing brand advocacy and customer engagement.
• Coordinated and executed marketing projects, ensuring strategic alignment with business objectives and deadlines.
• Managed resource allocation and resolved conflicts, optimizing project workflows and outcomes.
• Developed influencer strategies, boosting platform presence and customer engagement.
• Analyzed market trends to create targeted campaigns, resulting in increased sales and customer acquisition.
• Provided leadership and mentoring to junior team members, fostering a culture of excellence and continuous improvement.
• Managed cross-functional projects, driving efficiency and improving delivery timelines.
• Streamlined project workflows and enhanced team collaboration, increasing productivity and reducing operational bottlenecks.
• Supported development of integrated marketing strategies to align with seasonal sales goals and market trends.
• Monitored project progress and performance, ensuring alignment with strategic objectives and KPIs.
• Analyzed e-commerce photography trends to optimize product presentation and improve online sales performance.
• Enhanced visual content strategies, increasing customer engagement and product discoverability.
• Managed site categories and optimized product placement, driving increased visibility and customer engagement.
• Developed and executed merchandising strategies based on market trends and search data analysis.
• Spearheaded the launch of an editorial section, improving user interaction and sales performance.
Marketing Strategy & Execution
Project Management
Budget Management
Cross-Functional Team Leadership
Data Analysis & Reporting
Digital & Omni-Channel Marketing
Influencer & Creator Partnerships
Vendor Management
Strategic Planning & Problem Solving
Customer Insights & Market Research