Tarah Merkl
Ventura,CA
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 7 year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
10
10
years of professional experience
Work History
Market Manager
Juneshine Co.
04.2019 - Current
- Launched new brand in new category and grew territory by 500%
- Increased sales revenue by developing and implementing strategic territory plans.
- Currently managing 400+ active buying accounts
- Strategize with key accounts on upcoming product launches and national campaigns
- Act as face of the brand and maintain healthy relationships with new and existing accounts
- Lead a team of local event brand builders
- Increased market share by identifying and targeting new customer segments through comprehensive market research.
- Exceed all sales volume and distribution goals by 50% in 2023
- Collaborated with cross-functional teams to create innovative marketing campaigns that boosted company revenue.
- Developed and implemented strategic marketing plans for product launches, resulting in higher brand awareness and sales growth.
- Established strong relationships with key industry influencers, enhancing the company''s reputation within the sector.
Field Marketing Representative
JuneShine
04.2019 - 03.2020
- Increased brand awareness by executing creative and engaging field marketing events.
- Generated leads for sales teams through strategic product demonstrations and presentations.
- Expanded market reach by identifying and targeting new potential customers in various regions.
- Strengthened relationships with existing clients, providing exceptional customer service and follow-up communications.
- Streamlined event planning processes by implementing efficient project management strategies.
- Enhanced attendee experience through careful selection of venues and catering providers.
Wholesale Representative
Boys + Arrows Swimwear
03.2017 - 03.2019
- Attend trade shows and present line to new and existing accounts
- Responsible for managing fit models and coordinating all samples and event kit
- Successfully led 8 trade shows including Miami Swim Week, Cabana, and Swim Collective
- In charge of seeding samples + gifting partners
- Plan and organize annual sample sale and community brand events.
- Increased sales revenue by establishing and maintaining strong relationships with key accounts.
Associate Buying/Ecomm Manager
Tiki Girl Boutique
12.2013 - 03.2017
- Increased team productivity by implementing streamlined processes and effective communication strategies.
- Responsible for all clothing, swim, footwear, and accessory buying for website and storefront
- Maintained strong working relationships with all wholesale partners
- Planned and attended all trade shows; Miami Fashion Week Swim, Cabana, Swim Collective
- Photographed, edited, and copy wrote for web and social media accounts
- Created social media content for Instagram, Facebook, and consumer facing Website
- Worked closely with founder on creation of campaigns and new product launches
- Responsible for booking all talent for new campaigns + weekly Ecomm shoots.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Education
Bachelor of Arts - Communications And Marketing
Chico State University
Chico, CA01.2016
Skills
- Excel
- Shopify
- Asana
- Salesforce
- VIP IDIG
- Nielsen
- Adaptive
- Competitive
- Highly Motivated
- Account Management
- Supply Chain Coordination
- Key Account Management
Timeline
Field Marketing Representative
JuneShine
04.2019 - 03.2020
Market Manager
Juneshine Co.
04.2019 - Current
Wholesale Representative
Boys + Arrows Swimwear
03.2017 - 03.2019
Associate Buying/Ecomm Manager
Tiki Girl Boutique
12.2013 - 03.2017
Bachelor of Arts - Communications And Marketing
Chico State University
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