Tarako Braswell
Atlanta
Summary
Experienced United States Army NCO and Public Affairs Specialist adept at crafting targeted messages to enhance public opinion or provide key information. Knowledgeable about conveying details in an accurate way and maintaining full compliance with military standards. Excited to leverage background in public relations to transition to rewarding civilian role.
Insightful public relations professional focused on helping senior leadership achieve objectives by providing successful speeches, announcements and talking points. Remarkable verbal and written communication skills with a persuasive style and strong attention to both message and key details. Effective at managing and updating websites and social media accounts, responding to FOIA requests and maintaining positive relationships with media and community. Produces creative content, incorporates new strategies and conducts thorough and efficient research.
Professional Public Affairs Specialist with 7 years of experience in devising successful media strategies and orchestrating special events. Meticulous in managing and carrying out special events by arranging for media presence, composing written documents, booking photographers, reserving event venues and preparing eye-catching graphics. Highly adept in authoring speeches, press releases and marketing materials.
Overview
6
6
years of professional experience
Work History
Public Affairs Specialist
U.S. Army Reserve
12.2021 - Current
- Hours per week: 40
- Duties, Accomplishments and Related Skills:
- I provide Public Affairs coverage and documentation for our entire organization photo and video
- I manage various social media platforms, engage in public outreach and conduct normal day to day operations as a public affairs specialist.
- Analyzed data to assess performance of different statements, posts and campaigns.
- Produced and distributed videos and other content for digital use.
- Updated social media accounts and websites such as [Site].
- Established and promoted specific messages on behalf of [Area].
- Produced and distributed internal and external communications.
- Helped with photo and video production and performed visual and sound editing tasks.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Forged strong media relationships to further public relations goals.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
Visual Information Specialist
U.S. Army Reserve
10.2017 - Current
- Organized information by studying, analyzing, interpreting and classifying data.
- Prepared reports by collecting, analyzing, and summarizing information.
- Collected data by identifying information sources and designing survey and collection methods.
- Researched and analyzed information into briefing papers, reports and project papers.
- Achieved client confidence and protected operations by keeping information confidential.
- Identified project requirements by establishing personal rapport with potential and existing clients.
- Used database to research, gather, analyze and present data.
- Confirmed appointments, communicated with clients, and updated client records.
- Assisted internal staff with clerical and administrative needs to maximize efficiency and team productivity.
Public Affairs Specialist
U.S. Army
10.2020 - 06.2021
- Wrote speeches, press releases, media responses and public service announcements.
- Analyzed data to assess performance of different statements, posts and campaigns.
- Produced and distributed videos and other content for digital use.
- Updated social media accounts and websites such as [Site].
- Established and promoted specific messages on behalf of [Area].
- Produced and distributed brochures, newsletters and press kits.
- Used various social media platforms for media and blogger outreach.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Managed media relations for organizations to produce successful results.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
Education
Technical Certification - Video Documentation And Production
Defense Information School
Fort George G Meade, MD10.2017
Technical Certification - Basic Still Photography
Defense Information School
Fort George G Meade, MD05.2017
High School Diploma -
Northeast Health Science Magnet School
Macon, GA05.2016
Skills
- Video Production
- Video Editing
- Social Media Marketing
- Digital Photography
- Digital Media
- Adobe Photoshop
- Customer service
- Public Relations
- Post-production
- Adobe Creative Suite
- Filming
- Social Media Management
- Content Creation
- Forensics Photography
- Promotional Campaigns
- PR Strategy Oversight
- Communications Management
- Producing Videos
- Marketing Activities
- Internal Communications
- Business Correspondence
- Branding Management
- Active Listening
- Information Gathering
- Managing Digital Media
- Critical Thinking
Additional Information
- Secret Security Clearance
Timeline
Public Affairs Specialist
U.S. Army Reserve
12.2021 - Current
Public Affairs Specialist
U.S. Army
10.2020 - 06.2021
Visual Information Specialist
U.S. Army Reserve
10.2017 - Current
Technical Certification - Video Documentation And Production
Defense Information School
Technical Certification - Basic Still Photography
Defense Information School
High School Diploma -
Northeast Health Science Magnet School
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