Tarana Parekh
Woodbridge,NJ
Summary
Creative digital strategist and social video producer with over 6 years of experience driving brand storytelling, organic growth, and platform-first content strategies. Skilled in managing creator teams, overseeing content pipelines, and crafting integrated campaigns that perform across platforms. Experienced in working across internal stakeholders, production teams, and external partners.
Overview
4
4
years of professional experience
Work History
Senior Video Specialist
The WNET Group (PBS Flagship)
New York, NY
11.2022 - Current
- Spearhead social media strategy and content calendar across TikTok, Instagram, and YouTube Shorts, targeting Gen Z viewers.
- Manage a cohort of 10 PBS station video producers to create engaging, on-brand vertical videos, reaching over 15 million organic viewers in 20 months.
- Lead influencer marketing campaigns to increase reach and build authentic creator collaborations.
- Wrote and presented grant proposals that secured $3.2 million in funding by showcasing data-backed audience growth strategies.
- Analyze performance using in-platform analytics, Sprout Social, and qualitative trends to optimize content.
Director of Video Production
HIP Video Promo
South River, NJ
10.2021 - 12.2022
- Directed and edited lyric and music videos for artists.
- Developed digital marketing campaigns for global artists, including Flume's 'Say Nothing' and Milky Chance's 'Synchronize' music videos.
- Crafted marketing campaigns with press releases, social materials, and artist interviews to land media placements on MTV, BET, and Music Choice.
Lead Video Producer
Snapchat Discover
Hoboken, NJ
05.2021 - 09.2021
- Produced weekly episodes for the Muslim Girl Says series, driving over 3 million weekly views through trend-responsive content.
- Owned end-to-end content creation, including writing, shooting, editing, and guest coordination.
- Aligned social content with platform trends and cultural relevance to maintain high engagement rates and viewer retention.
Education
Bachelor of Arts - Journalism & Media Studies
Rutgers University
Skills
- Videography
- Video Editing
- Adobe Creative Cloud
- Sprout Social
- Hootsuite
- Canva
- Copywriting
- Social Media Management
- Data Analytics
- SEO
- Digital Marketing
- Project management
- Influencer marketing
- Grant writing
Timeline
Senior Video Specialist
The WNET Group (PBS Flagship)
11.2022 - Current
Director of Video Production
HIP Video Promo
10.2021 - 12.2022
Lead Video Producer
Snapchat Discover
05.2021 - 09.2021
Bachelor of Arts - Journalism & Media Studies
Rutgers University
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