Taranita Costales

Early member of the marketing team responsible for building foundational digital marketing infrastructure and scaling demand generation, lifecycle, ABM, and event programs.

• Built and scaled integrated demand generation and lifecycle programs influencing multi-million-dollar pipeline per quarter across multiple verticals.
• Launched the company’s first PPC program across Google, LinkedIn, Bing, and Capterra, generating $4M in pipeline within the first year
• Partnered with Marketing Operations to implement a lead attribution model enabling accurate ROI tracking and improved pipeline visibility
• Owned email and lifecycle marketing strategy, creating the first prospect and customer newsletters and segmented drip campaigns by industry, persona, and funnel stage; grew to 20K+ subscribers with ~25% average open rates
• Managed HubSpot marketing automation for a 200K-contact database, including workflows, properties, lead routing, and nurture logic
• Collaborated closely with SDRs and AEs to strengthen sales–marketing alignment, improve follow-up workflows, and support ABM execution
• Supported ABM programs influencing $1.2M–$1.5M+ in monthly pipeline and driving 200–360+ target accounts advancing per month
• Executed high-performing email campaigns (testimonial series, conference aircover, automated nurtures) contributing $130K+ in new pipeline from testimonial-driven outreach
• Led event marketing campaigns that drove a 52% YoY increase in pre-booked meetings at major industry conferences
• Launched and optimized a CRO testing program (A/B/C landing page and CTA testing), resulting in a 2x increase in top-of-funnel website conversions
• Partnered with external agency on SEO strategy driving 22% YoY organic traffic growth and contributing to 1.18M impressions with strong non-brand visibility
• Managed presence on customer review platforms (e.g., G2), launching the company’s first review incentive program and generating 30+ customer reviews
• Recognized internally for effective use of AI-driven tools to improve operational efficiency, campaign execution, and reporting

• Built the foundational digital marketing stack and launched integrated demand generation programs
• Developed and executed paid, email, and content strategies to drive inbound leads and early pipeline momentum
• Partnered cross-functionally to establish scalable marketing processes during a period of rapid growth

• Achieved 25% increase in new business revenue through strategic marketing initiatives.
• Drove 10%+ growth in demo requests by optimizing digital marketing strategies.
• Collaborated with VP of Marketing on rebranding and digital transformation efforts.
• Co-led global marketing campaigns across email, social media, and paid media channels.
• Supported sales enablement and demand programs for commercial real estate sectors.

• Owned content strategy across web, email, and social channels for B2B financial services clients
• Generated an average of 150 qualified leads per month through content-driven campaigns
• Strengthened brand recognition and lead quality through targeted messaging and storytelling