Summary
Overview
Work History
Education
Skills
Affiliations
Hi, I’m

Tara Wilson

Senior Marketing & Business Development Specialist
San Diego,CA
Tara Wilson

Summary

With over 13 years of experience working in collaborative and client-oriented industries, 7 of those have been dedicated solely to navigating the legal space and the ever-evolving world of legal marketing and business development. I have a clear understanding of what it takes to manage client relations and promote strategic business development, all while remaining on the cutting-edge of new advancements. My experience encompasses a broad range of focus areas, including all things corporate & transactional as well as litigation, but also working closely within the health care, intellectual property and real estate & financial services realm. Both plaintiffs' side and defense side, from smaller boutique firms to mid-market to global titans, I carry a broad range of experience and insight on best practices and practical application. As a decisive leader, I regularly utilize key skills such as project management, internal & external client relationship management and business strategy in my role to address changing business needs.

Overview

13
years of professional experience

Work History

Polsinelli

Senior Marketing & Business Development Specialist
01.2023 - Current

Job overview

  • Work with co-chairs of business department and firm operations personnel on business development initiatives, planning and goal-setting for all practice groups and attorneys within the department.
  • Work with all leaders of 17 core practice groups within the business department, over 350 attorneys, to develop business plans that align with group and department goals.
  • Serve as lead on cross departmental industry-focused initiatives such as Agribusiness, Life Sciences, Technology, Environmental & Energy, Food & Beverage and Retail & Consumption. This involves working closely with department chairs and attorneys outside of the business department including: Intellectual Property, Labor & Employment, Real Estate & Financial Services, Litigation & Healthcare.
  • Serve as lead of competitive intelligence and market research related initiatives within the business department and firmwide, utilizing platforms such as Pitchbook, Monitor Suite, Lex Machina, CapIQ and Dun & Bradstreet.
  • Serve as lead and key point person for all Chambers submissions for business department, 40 submissions total January - December.
  • In conjunction with senior manager, serve as direct marketing & business development advisor for all attorneys (350+) within the business department of the firm.
  • Handle daily pitch requests with support from coordinator.
  • Handler and serve as lead for all business department RFPs.
  • Work on both a regional and practice group (nationwide) level to implement new procedures, driving overall success for the firm.
  • Serve as mentor, advisor and senior team member for more junior members of the team - i.e. assistants, coordinators, senior coordinators and specialists.
  • Implement and analyze client feedback initiatives, programs and outreach.
  • Travel often to visit offices of key practice groups and regions to brainstorm and develop methods for expansion and client prospect targeting.
  • Create and maintain budget tracking for individual practice groups, the business department and marketing & business development within the business department.
  • Efficient data management and collection using platforms such as Foundation, Business Edge, InterAction, Vuture, etc.
  • Keep regular inventory and consistent updates of all internal and external facing marketing collateral and materials, including: overviews, primary slide decks and files, practice group profiles, individual attorney bios, and matter/experience lists.
  • Monitored trends in social media, industry, and competitive peer landscape to create new material.
  • Maximized advertising efforts and collaborating directly with PR team by developing content for media relations, corporate communications, and social media posts.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Consistent ROI tracking and analysis of firm events, initiatives and other client-facing programs.

Cooley

Marketing Specialist; Interim Manager
05.2021 - 01.2023

Job overview

  • Worked directly with litigation partners, director of litigation marketing and the broader marketing and communications teams to implement new marketing initiatives.
  • Worked on a regular basis with litigation practice group leaders for securities litigation + enforcement, business/general commercial litigation, M&A disputes, white collar defense & investigations, product liability, public companies, ECVC etc. (as well as several verticals: edtech, fintech, fashion beauty & apparel, aviation & aerospace, and sports & entertainment) to develop new and maintain existing client relations.
  • Collaborated frequently with intellectual property counterparts and attorneys.
  • Managed workflow and delegation of duties of two employees; Serve as Interim Manager from May 2022 - January 2023.
  • Conducted regular team meetings, partner meetings and integration of new lateral partners.
  • Created and develop marketing pitches, proposals, RFPs and CLEs and working with attorney team up to execution of presentation.
  • Traveled with attorney team when necessary to meet with clients.
  • Assisted practice group leadership to develop and execute strategic business plans.
  • Worked closely with events and sponsorships team both virtually and on-site during firmwide external and internal events.
  • Trained and onboarded new team members.
  • Maintained upkeep of external client facing platforms such as blogs, client alerts and newsletters.
  • Monitored daily for new filings, investigations and shifts in stock market - report then distributed to attorneys.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
  • Updated customer database and generated lists and counts for direct marketing projects.

Robbins LLP

Client Development Coordinator & Events Team Lead
05.2018 - 05.2021

Job overview

  • Posted and Issued press releases through Business Wire and Word Press.
  • Handled bulk of communication between clients and Attorney Brian Robbins regarding case related matters.
  • Assisted all firm attorneys in all practice areas with client outreach efforts.
  • Assisted with travel requirements.
  • Updated over 100 clients on case related matters.
  • Created new protocols for business development department.
  • Attended networking events hosted by business development department.
  • Attended client development related seminars.
  • Assisted Brian Robbins with business strategy and internal project management.
  • Assisted with website development.
  • RFPs/RFIs.
  • Assisted with marketing campaigns via social media platforms, constant contact, and Canva.
  • Led database and client management via Salesforce (CRM), and internal database management via IManage.
  • Assisted finance manager with projects and requests as needed.
  • Coordinated and arranged event planning committee meetings.
  • Led Settlement & Repose Reports for Funds.
  • Set agenda for upcoming events to discuss with EPC members.
  • Planed upcoming event by coordinating with outside venues and vendors.
  • Procured Internal and External Survey Development.
  • Worked with finance department to set budget for events.
  • Delegated duties and tasks to other EPC members.
  • Defined and integrate roles, responsibilities and processes for business team and data management organization.
  • Created brochures, invitations, cards and other event and marketing materials.

Education

Udemy

Certificate of Completion from Project Management
05.2001

University of California, San Diego
San Diego

Bachelor of Arts from Communications/Political Science
05.2001

Hamilton High School
Chandler, Arizona

High School Diploma
05.2001

Skills

Strategic Business Development & Planning

Affiliations

Los Angelitos - Orphanage Volunteer

San Diego Youth Services - Volunteer

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Tara WilsonSenior Marketing & Business Development Specialist