Tarek Elkazzaz

A serial entrepreneur in digital media and online video production. Best known for creating the first Arabic original on YouTube in 2011, which later converted to TV and became the most viewed TV Show in the history of Egypt & the Middle East, "Albernameg with Bassem Youssef". Best Suited for taking a leading role in top Media & Content Creation companies and/or managing a new start-up in the digital/media space.

"Being part of an international operation that delivers good & relevant content for everyone in the world"

" ..Bassem Youssef is a surgeon by background and an extraordinary satirist with tremendous talent. There is no question however that he would not have achieved fame had it not been for the resourcefulness of Tarek ElKazzaz.."

Tubularlabs Video Aces Award #37 Globally in most viewed videos in the Media & Entertainment Industry on behalf of MBC

1001 Films & 1001 Marketing current offering

Content Marketing:

• Designing content marketing strategies on the client side and the service provider side
• Delivering high quality content from concept to production. This includes; ideation, script writing, brand integration, storytelling, etc.
• Working with all content formats: Long/Short form videos, podcast, videos, social media posts, blog content, etc.
• Thinking about user experience and usability, accessibility, writing for the web, and meeting user needs with content
• Partnering with other teams, such as data and marketing
• Stakeholder management and relationship building - internally and externally
• Driving reach, reputation and revenue with content
• Adapting existing content for new geographical locations
• Handling all production related operation to produce high-quality content; this includes budgeting, hiring the production crew, filming and collaborating with the design and writing teams
• Creating & implementing the distribution/publishing plans of produced content and tying it to bespoke editorial calendars that meet milestones & tight deadlines
• Creating & implementing the customer engagement plan to further the effectiveness of published content

Social Media Marketing:

• Creating marketing strategies by leveraging social media to maintain and engage with current customers, and identify/acquire new customers
• Developing social media marketing plans and programs for products and directing promotional support in order to obtain more market share
• Creating short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
• The maintenance of research database by identifying and assembling marketing information.
• Applying techniques for achieving financial objectives by preparing annual budgets, scheduling expenditures, analyzing variances, and initiating corrective actions
• Counseling employees; planning, monitoring, and appraising job results in the social media marketing field

Editorial Content Services:

• Creation of editorial plans and strategies for clients which include brands, websites, companies, celebrities/influencers, etc.
• Writing/editing/proofreading articles, blogs, reports, etc.
• Copywriting for clients' social media to serve their strategies & campaigns
• Making sure that all editorial/copy delivered is adherent to the latest SEO techniques/trends to ensure the virality of content shared

Content Presentation Design & Pitching:

• Designing & creating professional presentations designed to sell content concepts, to report on content performance, and to pitch new ideas at their initial stages
• Delivering presentations on all traditional applications: Powerpoint, Keynote & Google Slides
• Developing & creating websites to showcase individual content concepts, or multiple concepts
• Designing & producing/filming video presentation of finalized content concepts & performance reports of content,
• Participating, leading, and/or completely taking over the final sales pitching to potential buyers or any party necessitated by management

Scripted Drama Writing Workshops:

• Setting up scripted content workshops for clients interested in developing drama content scripts (movies, series, short films,etc)
• Managing the workshops from hiring writers, developing the concept, until the delivery of the final script
• Creating a branding package for each concept/script developed
• Creating content marketing plan that supports the main idea developed

Unscripted Content Workshops:

• Designing game show formats, TV show formats, reality formats, & documentaries
• Making sure that all concepts developed have a solid strategy to be present across all relevant platforms all the way from Tiktok to tractional TV (if needed)

Related Production Services:

• Preparing up to 3 budget options for every finished concept, including creating separate budgets for derivative/marketing content
• Identifying/auditioning, negotiating, and contracting talent required for finalized concepts
• Identifying, negotiating, and contracting directors, showrunners, D.O.P's, and all other required production crew for finalized concepts

Full production operation and that includes by not limited to:

• Setting up companies that are legally allowed to develop and produce content
• Conducting all HR work from hiring, contracting, training, etc.
• Probing the market for insights on desired content
• Setting up content workshops and creative workshops to develop scripted and unscripted concepts to be sold to potential buyers
• Creating direct affiliations with any and all performing talents, production professionals, streamers/networks, & agencies in the region