TARENA LOFTON
Lanham,MD
Summary
Digital storyteller with 5+ years of experience leading high-impact campaigns across platforms including Instagram, Threads, TikTok, and YouTube. Experienced with social media strategy development, content creation, and analytics. Utilizes innovative approaches to improve online engagement and brand visibility. Track record of leveraging data-driven insights to optimize campaigns and achieve business goals.
Overview
6
6
years of professional experience
Work History
Social Media Manager
KFF Health News (formerly Kaiser Health News)
08.2022 - Current
- Lead strategy and content for X, Threads, Instagram, and Facebook; advise on TikTok and YouTube, ensuring a consistent brand voice and message.
- Grew Instagram organic engagement by 33% and followers by 9.2% in Q1 2025.
- Produce monthly analytics reports using Google Analytics and Sprout Social to inform ongoing strategy.
- Partner with The Washington Post, NPR, and USA TODAY to align social campaigns for maximum visibility.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
Strategic Communications Specialist
Bracewell’s Policy Resolution Group
07.2021 - 08.2022
- Delivered cross-platform brand strategies including digital advocacy, social media campaigns, and crisis communications.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Created tailored content assets, aligned with client brand voice, for press and social use for 6 clients.
- Partnered daily with account teams to implement real-time strategy updates.
Assistant Social Media Manager
KFF Health News
08.2019 - 07.2021
- Spearheaded content strategy that increased engagement by 89% and added 14.5K new followers.
- Managed multi-platform content calendar and coordinated editorial meetings.
- Executed 10+ live events, including webinars and panel discussions, with targeted audience messaging.
- Evaluated success through KPIs like engagement rate per post or follower growth over time, making necessary adjustments to achieve goals.
Social Media Specialist
KFF Health News
05.2019 - 08.2019
- Scheduled and optimized content across 7 platforms; maintained publishing consistency.
- Collaborated with internal stakeholders to align messaging and brand tone.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
Communications Intern
U.S. House of Representatives – CBCF
01.2019 - 05.2019
- Produced multimedia content to support legislative and policy messaging.
- Tracked 50+ daily media mentions and contributed to daily communications briefs.
Education
Master of Public Affairs (MPA) - Public Management
Indiana University
Bloomington, INBachelor of Arts - Journalism – Public Relations Concentration
IUPUI (Indiana University – Purdue University Indianapolis)
Indianapolis, INSkills
- Social Media Strategy & Execution
- Community Management & Engagement
- Content Creation (Video, Copy, Graphics)
- Influencer Marketing & Partnerships
- Campaign Analytics (Google Analytics, Sprout Social)
- Cross-functional Collaboration
- Canva
- Adobe Audition
- Adobe Premiere
Timeline
Social Media Manager
KFF Health News (formerly Kaiser Health News)
08.2022 - Current
Strategic Communications Specialist
Bracewell’s Policy Resolution Group
07.2021 - 08.2022
Assistant Social Media Manager
KFF Health News
08.2019 - 07.2021
Social Media Specialist
KFF Health News
05.2019 - 08.2019
Communications Intern
U.S. House of Representatives – CBCF
01.2019 - 05.2019
Master of Public Affairs (MPA) - Public Management
Indiana University
Bachelor of Arts - Journalism – Public Relations Concentration
IUPUI (Indiana University – Purdue University Indianapolis)
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