Tariq Azam

Established back office operations for Wenham Majors UK - a chartered accountancy and financial management firm

• Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
• Devised and presented business plans and forecasts to board of directors.
• Assisted with day-to-day operations, working efficiently and productively with all team members.

• Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
• Demonstrated proficient leadership skills to motivate employees and build competent teams.
• Successfully launched and established Dubai International Film Festival.

• Responsible for total marketing and sales operations throughout the country.
• Achievements:
• Achieved an unprecedented growth in sales i.e
• From Rs
• 5 million to Rs
• 35 million (average monthly) in six months.
• Launched successfully Mayfair Bubble- Bon Bon – Fruita Chew- Milka Chew- Mayfair Candy.
• Developed nine new products in different categories which include wrapper/pack designs, brand names, pricing and promotional campaigns and TVC concepts.

• Handling total marketing operations of the company and monitoring production, procurement, HR and Finance functions.
• Above 500% growth in business and sales from 1993 to 1997.
• Establishment of nation wide distribution network with 146 active distributors.
• Sales forecasting system and integration of total company operations with production and procurement plans, imports, cash flows and costing etc.
• Developed seven products of extruded snacks and their launch plan successfully, catering to all consumer segments.
• Conducted annual training workshops for field force and distributors.
• Developed a new inventory system and implemented it for raw material as well as finished products to remove any bottleneck situation in the company’s operations.

• Planning marketing system for the re-launch of Toyonasic products.
• Brought the Sanyo brand of home appliances from Japan.
• Established a nation wide dealers network for distribution of Sanyo appliances.
• Developed promotional / advertising strategies for Sanyo making it the second best selling TV in Pakistan in its category

• Responsible for overall marketing and sales promotion activities in central Punjab.
• Achievements: 78% sales growth in terms of volume in 2 years.
• Designed, developed and successfully implemented rural coverage and village penetration plans through direct delivery service in the territory.
• Planed and executed successful brand launches of “Wills Gold Flake”, “Wills Kings” and “Embassy No.1” in the territory.
• Implemented integrated promotion plans for ATL and BTL
• Developed different merchandising aids i.e
• In store / off store material having interchangeable flexibility to carry out integrated promotion plans.
• Looked after national sponsorship of cricket, which includes Wills Cup, Test Maches and One Day Internationals.

• Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
• Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
• Collaborated with clients and distributors to create and promote new products.
• Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
• Achieved consistent annual revenue growth by continuously monitoring performance metrics and adjusting strategies accordingly.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Formulated tactics and strategies to target new potential customers within prioritized markets.
• Grew businesses by adopting market expansion strategy to serve different customer needs.

• Comprehensive exposure of the rural market.
• Developed extensive dealership network in the area, which helped the company to grow in sales.