Summary
Skills
Overview
Work History
Education
Certification
BusinessDevelopmentManager
Tarlisha Johnson Lee

Tarlisha Johnson Lee

Summary

Versatile Development Manager with 4 years of guiding fundraising projects to fruition. Owner of an expansive development portfolio of several successful customer-facing products. Keen to meet new challenges and old developmental obstacles with equal vigor. Talented at fostering exceptional development team performance through compassionate management and technical leadership.

Skills

  • Business Management and Development
  • Brand Development and Marketing
  • Content Creation
  • Social Media Platforms (Instagram, Facebook, LinkedIn, Pinterest, TikTok, Pinterest, and Snapchat)
  • Account Management
  • Lead Generation
  • CRM Platforms (Salesforce, PatronManager, Asana, Airtable, and DonorPerfect)
  • Developing Partnerships
  • Project Management
  • Revenue Enhancement
  • Outreach Strategies
  • Donor Relations

Overview

7
7
years of professional experience
2
2
Certification

Work History

Marketing Specialist

Freelance
01.2019 - 01.2022
  • Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Planned marketing initiatives and leveraged referral networks to promote business development.

Social Media Specialist

Ideal Living Mgmt
01.2021 - 12.2021
  • Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
  • Supported SEO initiatives to improve content, keywords, and branding.
  • Evaluated monthly performance statistics and used data to inform future strategies.
  • Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.

Account Manager

Bearly Marketing
01.2020 - 01.2021
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
  • Established client and market priorities to execute a strategic course of action.
  • Delivered engaging and polished presentations to build connections with potential customers and distinguish the business from competitors.

Events & Operations Manager

Ballooms of Houston
01.2019 - 01.2020
  • Researched assigned events and identified possible partnerships aligned with event concepts.
  • Assisted in content development for events, drafting and distributing promotional materials.
  • Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
  • Contributed to social media outreach, content development, and schedule management.

House Manager

M.A.T.C.H.
01.2018 - 01.2020
  • Supervised events from start to finish using effective crowd-control methods.
  • Developed and optimized organizational systems to boost efficiency and keep operations scalable and agile for changing demands.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Collaborated with the marketing department to brainstorm methods to upsell tickets to various shows using Salesforce PatronManger to extract data for email blasts and mailing lists.

Operations Manager

Internetbar.org Institute
05.2019 - 08.2019
  • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency, and help the company evolve and grow.
  • Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines.
  • Worked in a matrix management environment with oversight of division-level managers, operations, sales, finance, human resources, safety, and compliance.
  • Directed initiatives to improve the work environment, company culture or overall business strategy.

Account Manager

Refinery Brands
01.2017 - 01.2019
  • Managed all aspects of campaign development, including content creation, copywriting, and media buying
  • Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
  • Analyzed account details such as usage, sales data and client comments to enhance understanding of effectiveness and client needs.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.

Sponsorship Manager - Bayou City Art Festivals

Art Colony Association, INC
01.2017 - 01.2018
  • Contacted corporate representatives, government officials, or community leaders to increase awareness of organizational causes and raise funds.
  • Determined target demographics and devised strategic marketing initiatives to reach target audiences.
  • Created and implemented fundraising goals, collections policies, security standards, and disbursement plans.
  • Managed budgets for staff operations to keep costs low and maximize profits.

Development & Patron Services Coordinator

Opera In The Heights
01.2016 - 01.2018
  • Collaborated with the marketing department to brainstorm methods to upsell tickets to various shows using Salesforce PatronManager to extract data for email blasts and mailing lists.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Analyzed current and past event sales to assist in determining future marketing strategies.
  • Arranged delivery of tickets for bulk orders and non-local customers by printing tickets for delivery, shipping via carriers, and communicating with buyers to inform them of the delivery status.

Education

BA - Political Science & Sociology

Prairie View A&M University

Certification

  • Introduction to Fundraising, Philanthropy University - Dec. 2022
  • Diploma in Operations Management (Ops), Alison - Dec. 2022 Credential ID: 1707-26672487

Similar Profiles

CREATE PROFILE
Tarlisha Johnson Lee