Tarun Yadav
Summary
Salesforce Lead / Solution Consultant / Business Analyst with 9+ years of experience delivering enterprise-scale CRM, digital transformation, and integration solutions across Sales Cloud, Service Cloud, D2C platforms, and Content Analytics ecosystems. Proven expertise in leading end-to-end Salesforce implementations, solution architecture, REST/SOAP API integrations, Agile product ownership, and stakeholder management. Experienced in translating complex business requirements into scalable technical solutions while collaborating with global cross-functional teams. Strong background in enterprise integrations involving Shopify, SAP, SAP CPI, Azure Data Lake, Showpad, Syndigo, and marketing platforms. Adept at managing product roadmaps, leading Agile delivery teams, and driving customer-centric innovation initiatives including Agentforce AI capabilities.
Overview
2027
2027
years of professional experience
Work History
Salesforce Lead / Business Analyst
( Church & Dwight ) - HCL Technologies
2024 - Current
- Led custom REST/SOAP API integration solutions between Salesforce and enterprise platforms including Shopify, SAP, SAP CPI, Azure Data Lake, Showpad, and Syndigo, enabling seamless bidirectional data exchange through web services.
- Designed scalable and maintainable Salesforce solutions aligned with enterprise architecture standards for large-scale Sales Cloud and Service Cloud implementations.
- Collaborated with cross-functional business and technical teams to deliver integrated CRM, analytics, and customer engagement solutions, enhancing user experience and data-driven decision-making.
- Worked closely with Enterprise Architects and development teams to define technical architecture patterns and scalable Salesforce integration strategies.
- Provided technical leadership to onshore/offshore Agile teams, ensuring adherence to best practices and delivery standards, fostering a culture of continuous improvement.
- Ensured Salesforce solutions were optimized for scalability, security, maintainability, and long-term business strategy alignment.
- Supported Build and Run activities, including enhancements, production support, issue resolution, and platform optimization, contributing to system stability and user satisfaction.
- Successfully delivered multiple Direct-to-Consumer (D2C) website implementations and integrations, improving vendor software capabilities and reducing operational downtime.
- Participated in solution design reviews, testing activities, UAT coordination, deployment planning, and release management.
- Built scalable content analytics and product syndication solutions supporting retailer content publishing and digital commerce initiatives.
Product Owner / Salesforce Consultant / Business Analyst
( Church & Dwight ) - Simpalm
2019 - 2024
- Played Product Owner role within Agile SCRUM/KANBAN teams, managing product backlog, sprint planning, demos, releases, and stakeholder alignment.
- Led end-to-end Salesforce CRM implementations for international business teams, improving sales operations and customer engagement workflows across Sales Cloud and Service Cloud.
- Spearheaded technology lifecycle from requirement gathering to implementation for Salesforce Sales Cloud, Service Cloud, Social Studio, and Content Analytics solutions, enhancing integration and user adoption.
- Maintained and evolved product roadmaps, aligning business priorities and technical feasibility to support strategic goals and enhance stakeholder engagement.
- Designed and delivered Service Cloud enhancements for Consumer Relations teams, improving case resolution efficiency, SLA compliance, and customer experience.
- Drove Agentforce proof-of-concept initiatives by collaborating with business and technical stakeholders, validating AI-enabled customer service capabilities and informing future technology investments.
- Acted as the primary Salesforce subject matter expert for global stakeholders, advising on Sales Cloud usage and content analytics.
- Conducted fit-gap analysis, customer journey mapping, and current vs. future state assessments for CRM transformation initiatives.
- Collaborated closely with UX teams, developers, and business stakeholders to deliver customer-centric CRM solutions and integrations.
- Mentored team members and coordinated across cross-functional Agile teams to ensure high-quality and on-time delivery.
Business Analyst
Western Digital
2018 - 2019
- Facilitated Agile estimation sessions and backlog grooming for website transformation initiatives, ensuring alignment on priorities and timelines.
- Collaborated with UX designers and development teams to build responsive website experiences for the Western Digital platform.
- Created UML diagrams including use case, sequence, activity, and swimlane diagrams for technical and business processes.
- Created test plans and coordinated UAT activities for website functionality and responsive design validation.
- Coordinated with QA teams to validate responsive functionality, eCommerce features, and content management workflows.
- Utilized SQL queries and validation techniques to support testing, data verification, and reporting activities.
- Executed DITA Open Toolkit and Vasont integrations, streamlining content publishing and enhancing documentation workflows.
- Project: WD Website Transformation
Business Analyst
AIMC (Integrity Marketing)
2017 - 2018
- Facilitated JAD sessions with business departments to capture and clarify functional and process requirements for improved project outcomes.
- Performed requirement discovery sessions and documented business and stakeholder needs for enterprise VUE implementation initiatives.
- Conducted impact analysis and identified risks associated with interdependent enterprise projects.
- Managed risk logs, action item trackers, RACI matrices, and weekly status reports to ensure project alignment and accountability.
- Collaborated with business users and vendors to validate policy feeds, contract templates, and operational processes.
- Developed UAT strategies, test plans, test cases, and regression testing documentation.
- Worked with technical writers and business stakeholders to develop training materials and implementation documentation.
- Project: VUE Implementation Project
Education
Master of Science -
Illinois Institute of Technology
Chicago, IL05-2017
Bachelor of Technology - ECE
ITM University
India07-2014
Skills
- Sales Cloud
- Service Cloud
- Salesforce Flows
- Apex Classes & Triggers
- Lightning Web Components (LWC)
- Aura Components
- SOQL
- REST APIs
- SOAP APIs
- Web Services
- Jitterbit
- Postman
- SAP
- SAP CPI
- Azure Data Lake
- Social Studio
- Shopify
- Syndigo
- HTML
- CSS
- XML
- SQL
- CRM design
- Salesforce lifecycle
- Architecture alignment
- Agile methodologies
- Product Ownership
- Requirements gathering
- Gap analysis
- User Stories
- BRD
- FRD
- Use Cases
- UAT management
- Test scripting
- Release coordination
- Change coordination
- Roadmap Management
- Stakeholder engagement
- Vendor management
- Customer mapping
- Stakeholder engagement
- Vendor management
- Customer mapping
Certifications Awards
- Certified Salesforce Administrator
- Certified Agentforce Specialist
- CCNA Security Certification
Technical Skills
Sales Cloud, Service Cloud, Social Studio, Salesforce Flows, Lightning Pages, Apex Classes & Triggers, Lightning Web Components (LWC), Aura Components, REST APIs, SOAP APIs, Web Services, Jitterbit, Postman, Shopify, SAP, SAP CPI, Azure Data Lake, Showpad, Syndigo, SOQL, SQL, XML, HTML, CSS, CRM Solution Design, Salesforce SDLC, Enterprise Architecture Alignment, Agile (SCRUM/SAFe/KANBAN), Product Ownership, Roadmap Management, Sprint Planning, Requirement Gathering, Fit-Gap Analysis, User Stories, BRD, FRD, Use Cases, UAT Planning, Test Script Creation, Release Management, Change Management, Stakeholder Management, Vendor Coordination, Customer Journey Mapping
Timeline
Salesforce Lead / Business Analyst
( Church & Dwight ) - HCL Technologies
2024 - Current
Product Owner / Salesforce Consultant / Business Analyst
( Church & Dwight ) - Simpalm
2019 - 2024
Business Analyst
Western Digital
2018 - 2019
Business Analyst
AIMC (Integrity Marketing)
2017 - 2018
Master of Science -
Illinois Institute of Technology
Bachelor of Technology - ECE
ITM University