Microsoft Office Suite
Taryn Collins
Marketing Strategist + Creative Entrepreneur
Boston,MA
Summary
Dynamic and creative Marketing Strategist with 13 years of experience across various marketing and editorial disciplines. I have cultivated a portfolio of satisfied clients in several industries, including tech, consulting, education, digital marketing, commerce, finance, agriculture, and more.
Superb content, marketing technology and communications skills, with a special focus on optimizing marketing strategy, managing marketing tools, and overseeing marketing projects from ideation through to implementation and analysis.
I am a detail-oriented team player with strong organizational skills with the ability to handle multiple projects simultaneously with a high degree of accuracy. Highly proficient in SEO practices. and adept at cultivating and retaining key client relationships and business partnerships.
Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Work History
Marketing Consultant + Content Writer
Self-Employed
Boston, MA
01.2013 - Current
- Provide marketing strategy and support to a range of small businesses clients (B2B and B2C)
- Create and manage print and digital content strategy, event planning, website design and management, social media, email marketing, and branding direction
- Prepare and analyze analytics reports for small business clients to understand what’s working and what’s not, then adjust plans accordingly
- Work with a variety of different brands across several industries (consulting, education, home services, agriculture, agency work, and others) to write original short- and long-form content
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
Growth Marketing Lead
Potential Project
Remote
01.2023 - 06.2023
- All of the below, plus: Owned lead gen strategy for website and email channels
- Optimized all content and platforms for SEO
- Worked with marketing director to grow global reach and footprint via new channels, better lead nurturing, and paid advertising
- Content +, Built and maintain a content strategy and editorial calendar based on market needs
- Wrote and publish articles for publication on Forbes, HBR, Fast Company, Fortune and others, as well as content for the Potential Project website and emails
- Maintained Potential Project website daily, make updates, and build new pages as needed
- Oversaw all marketing tech tools and subscriptions, conduct market research, negotiate contracts, train team in best practices, and support tool use and growth
- Oversaw email marketing strategy and contact database
- Optimized website performance for increased conversion rates through A/B testing and data analysis.
Senior Manager, Event Marketing
Acquia
Boston, MA
10.2016 - 02.2019
- Event Marketing
- Planned, attended, and managed a range of corporate events and trade shows
- Oversaw on-site teams and event logistics at 10-15 major events annually
- Managed Drupal community events program, with 12-15 events per quarter
- Produced all written content for events demand generation, landing page copy, and promotions
Content Manager and Web Editor
Acquia
Boston, MA
01.2016 - 12.2016
- Managed a large library of assets on corporate website and across a variety of platforms
- Edited all new assets and copy for company website to ensure adherence to brand voice
- Worked with creative team to build and layout all new assets in proper branded templates
- Oversaw content and creative projects from ideation through creation, publishing, and distribution
Content Marketing Specialist
Acquia
Boston, MA
11.2014 - 01.2016
- Collaborated with internal and external subject matter experts to create content messaging and strategy and executed content plans through targeted channels
- Developed expertise in company products, vertical markets, and relevant business topics, and created persona-based messaging with the goal of increasing content conversion and sales
- Circulated content for use as sales assets, in email marketing campaigns, as print collateral at events, and to partners for new business opportunities
Social Media + Content Marketing Manager
Didriks and Local Root
Cambridge, MA
01.2012 - 01.2014
- Researched and wrote original content for company blogs and social media; managed editorial calendar; wrote press releases and copy for various print and online media
- Worked collaboratively with creative team on photo shoots and other design projects
- Lead event planning, design, and implementation for all in-store, off-site, and online events
Client Services Specialist
FlipKey, Inc, TripAdvisor
Boston, MA
01.2011 - 01.2012
- Business Development Marketing
- Established and managed new member accounts to maximize online presence and performance
- Created a customer-focused blog series, and contributed additional content to company blog
- Implemented a new business development initiative designed to increase website traffic
- Interacted with internal and external customers at all levels of the business
Education
Bachelor of Science - Business Administration, Marketing And Entrepreneurship
Boston University
09.2006 - 05.2010
Skills
- Proficient in Microsoft Office Suite, Google Docs, Wordpress, basic SEO
- Fluent in both Mac and PC systems, basic HTML/CSS knowledge and editing skills, Drupal basics
- Tools used: Monday, Databox, Hubspot, Airtable, Slack, Asana, Later, JIRA, Confluence, ActiveCampaign, MailChimp, Constant Contact, Trello, Hootsuite, Salesforce, Marketo, Google Analytics, NetSuite, SproutSocial, and various CMS platforms (Wordpress, Webflow, Shopify, Squarespace and Weebly)
- Expert communicator, strong interpersonal skills, adept leader
- Strong organizational skills, effective at multi-tasking, adjust easily to changing priorities
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Part TimeWork Location
RemoteImportant To Me
Work-life balanceFlexible work hoursWork from home optionCompany CultureSoftware
Google Suite
Wordpress
Webflow
Mondaycom
Asana
Hubspot
Databox
ActiveCampaign
Mailchimp
Constant Contact
Interests
Creative Writing
Gardening
Personal Development
Crafting (Knitting, Sewing)
Cooking and Baking
Horseback Riding
Calligraphy
Creative Writing
Creative Writing
Creative Writing
Creative Writing
Creative Writing
Creative Writing
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